Which of the following best describes Connected TV (CTV)?

Traditional system in which a viewer watches a scheduled TV program when it's broadcasted and on its original channel

Device that can connect to the Internet to deliver streaming video content. Formats include gaming consoles, smart TVs, and digital media players

Any type of streaming media, live or pre-recorded, delivered over the Internet that audiences can access on demand “over the top” (OTT) of traditional satellite or cable


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Which of the following best describes Connected TV (CTV)?


Explanation: The correct answer is **Device that can connect to the Internet to deliver streaming video content. Formats include gaming consoles, smart TVs, and digital media players**. Connected TV (CTV) refers to any device that connects to the Internet to stream video content, providing access to both live and on-demand programming. These devices, including smart TVs, gaming consoles, and digital media players like Roku or Amazon Fire TV, allow viewers to watch streaming content through apps or websites. Unlike traditional TV that relies on scheduled broadcasts via cable or satellite, CTV offers the flexibility to stream video content over the Internet, making it a key part of the growing trend of streaming services. CTV enables advertisers to reach audiences on big screens with more targeted, digital-friendly ad formats.

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