To increase the effectiveness of your Sponsored Brands video ads, which best practice should you follow?

The correct answer is Show your product or something interesting in the first 3 seconds. The first few seconds of a Sponsored Brands video ad are crucial for capturing the viewer’s attention, and it's essential to make those moments count. By showing the product or something engaging right away, you ensure that the viewer is immediately hooked and understands the value of the ad. In an environment where viewers often skip or ignore content quickly, having an impactful visual in the opening moments can help maintain interest and encourage further engagement with the ad. This best practice is key to increasing the effectiveness of the ad by making an immediate connection with the audience and setting the tone for the rest of the video.