Which of the following is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon?

Location and offline lift

Performance report

Amazon Attribution


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Which of the following is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon?


Explanation: The correct answer is **Amazon Attribution**. Amazon Attribution is an advertising and analytics measurement solution that provides marketers with insights into how their non-Amazon marketing channels, such as social media, search engine ads, or email marketing, are performing on Amazon. By tracking and analyzing the impact of these external channels on customer behavior and sales on Amazon, Amazon Attribution allows advertisers to understand how their off-site efforts contribute to driving traffic and conversions on the Amazon platform. This enables brands to make more informed decisions about their cross-channel marketing strategies, optimize their campaigns, and allocate resources more effectively to maximize return on investment across both Amazon and external channels.

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