The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.

Conversions API transfer

Customer Data Platform transfer

Data Management Platform transfer


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The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.


Explanation: The correct answer is **Conversions API transfer** because this tool enables advertisers to pass valuable insights from various external sources, including retail purchases, call centers, customer relationship management (CRM) systems, and mobile events, into their advertising efforts. By utilizing the Conversions API transfer, advertisers can gain a more comprehensive understanding of customer interactions and optimize their campaigns based on a wider range of data. In contrast, while a Customer Data Platform transfer focuses on consolidating customer data from multiple sources for analysis and segmentation, and a Data Management Platform transfer primarily manages and analyzes audience data for targeting, the Conversions API transfer specifically facilitates the integration of insights relevant to conversion tracking and optimization, making it the most accurate choice for this function.

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