Amazon Ads enables you to create brand-based audiences around which of the following behavior types? Select All Correct Responses
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Correct answer: Brand views, Brand purchases, Similar brand views.
Why this is the answer
Amazon DSP allows advertisers to target audiences based on their engagement with specific brands. "Brand views" refers to users who have viewed products or pages related to a particular brand. "Brand purchases" targets users who have previously bought products from a specific brand. "Similar brand views" identifies users who have viewed products from brands that are comparable or competitive to the advertiser's brand. These options enable highly relevant audience segmentation for retargeting and prospecting efforts within Amazon DSP. Other behavior types, such as general category views or broad demographic data, are also available but are not specific brand-based behaviors as requested by the question.
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