Amazon Ads enables you to create brand-based audiences around which of the following behavior types?
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Correct answer: All of these.
Why this is the answer
Amazon DSP allows advertisers to build brand-centric audiences using various behavioral signals. "Brand views" captures users who have viewed products from a specific brand, indicating interest. "Brand purchases" identifies customers who have bought products from a brand, signifying loyalty or past engagement. "Similar brand views" targets users who have viewed products from brands similar to the advertiser's, expanding reach to a relevant, yet untapped, audience. Therefore, all these behavior types contribute to creating comprehensive brand-based audiences for effective targeting.
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