Amazon Ads measurement solutions can only measure performance within Amazon owned and operated (O&O) services.
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Correct answer: False.
Why this is the answer
Amazon Ads measurement can evaluate campaign activity beyond only Amazon owned and operated placements. Amazon Ads supports measurement across multiple touchpoints, including Amazon inventory and eligible third-party environments. This broader measurement view helps advertisers understand performance across the customer journey. Limiting analysis only to Amazon owned and operated services would miss activity from off-Amazon media.
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