Amazon Ads signals can only be leveraged within Amazon owned and operated (O&O) properties like Prime Video, Twitch, and Amazon stores.
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Correct answer: False.
Why this is the answer
Amazon Ads signals are not limited to Amazon owned and operated inventory. Through Amazon DSP , advertisers can reach audiences on Amazon and across third-party apps, sites, and devices. This means signal-informed audience strategy can support media delivery across broader eligible supply. The correct distinction is that Amazon Ads signals can be activated beyond Amazon O&O when using supported Amazon Ads solutions.
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