Amazon and across thousands of apps and websites at each stage of the customer journey. Amazon's audience solutions are Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?

The strongest benefit of pairing Online Video ads with Display ads is the increased detail page view rate. While both solutions increase visibility and impressions individually, their combined effect is particularly powerful in driving shoppers further down the funnel. Online Video ads are highly engaging and effective at capturing attention and building brand awareness and consideration. Display ads then reinforce this message and provide a direct call to action. This multi-touchpoint strategy guides shoppers from initial awareness (often driven by video) to active consideration and ultimately to viewing product details, which is a key indicator of purchase intent. Increased visibility and impressions are outcomes of using both, but the detail page view rate directly reflects enhanced consideration and engagement, making it the most impactful benefit for Ilya's goal.