Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

Amazon Attribution is a measurement solution that provides advertisers with insights into how their non-Amazon marketing channels (like social media, search engines, and display ads) are performing in driving sales and other conversion metrics on Amazon. This allows brands to understand the effectiveness of their off-Amazon advertising spend and optimize their strategies to improve return on investment. The platform links external traffic to Amazon product pages and tracks the resulting customer journey, including product views, add-to-carts, and purchases, directly attributing these actions back to the specific non-Amazon campaigns.