Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.

Amazon Attribution is a measurement solution that provides advertisers with insights into how their non-Amazon marketing channels (e.g., search ads, social media ads, email marketing, display ads on other sites) contribute to shopping activity and sales on Amazon. By implementing Amazon Attribution tags on their non-Amazon media, advertisers can track clicks and impressions from these channels and see which ones drive traffic to Amazon product pages and ultimately result in conversions, such as product sales. This allows for a more holistic understanding of marketing performance across all touchpoints, optimizing media spend, and improving return on investment.