Amazon DSP is available to both endemic advertisers (who sell in the Amazon store) and non-endemic advertisers (who do not sell in the Amazon store).
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Correct answer: True.
Why this is the answer
Amazon DSP is available to both endemic and non-endemic advertisers. Endemic advertisers can use it to drive traffic to Amazon retail destinations such as product detail pages or Stores. Non-endemic advertisers can use it to reach relevant audiences and drive traffic to non-Amazon destinations. This makes Amazon DSP suitable for advertisers with or without products sold in the Amazon store.
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