Amazon Certification Exam Answers
Verified answers and clear explanations for every Amazon certification exam. Browse by exam below, or practice the full set on ExamRoll.io.
Amazon ad server advanced ENG version All exam questions
- Aja wants to generate a report that includes last month’s media cost for her company's video campaigns.Which cost models should she look at in order to gain insight into this information?(Select all that apply)
- An account that has access to multiple linked accounts to it is called:
- An Italian events management company would like to run a campaign to target members who previously purchased tickets for past events. Which target audience would be best set up in SAS?
- An Italian events management company would like to run a campaign to target members who previously purchased tickets for past events.Which target audience would be best setup in A AS?
- Carla wants to a set a custom date range to serve versions while running her promotion.Which DCO rotation type will help her achieve this?
- DCO versions are used to:
- Diane works for a travel agency and wants to show different ads to users based on the destination page they’ve previously visited on her website.There are three offers-NewYork,Paris,andBerlin.What Activity Type can she use to achieve this?
- Each ad built as dynamic within SAS has one version automatically created by default. You can create and edit multiple other versions to fit your needs.
- How does attribution work when there is a Global-Local Advertiser structure?
- How many Account Extensions are allowed per account?
- How many attribution conversion models can be set upper advertiser?
- If using media targeting with DCO campaign,which of the following scenarios best describes the setup where a single creative version is applied to a single targeted placement audience?
- In a conversation about creative campaigns,Juri was recommended by a coworker to useD CO.Using a DCO can help with her campaign strategy by:
- James is a Native Account holder and his team has just expanded to Mexico, United Kingdom,andGermany.In order to gain insights from all 3 locales,what account setup and permission access steps should James take next?
- Jan ie wants to run an RDF report that displays data about conversion activities and events in the path to conversion.Which feed type should they activate to achieve this?
- Jean wants to update the trans coded assets,due to an update in the trans coding profile.To complete this for a placement ad that is already attached,heshould:
- Jill wishes to extract search engine reporting data(primarily for media cost information).What Direct Integration scans he use to do this?
- Juan has a video asset that he is ready to run with a Master Ad.He attaches the ad to its respective placement and gets a sign that"Video Auto Trans coding"has begun.Which of the following statements best describes the automatic process that is currently taking place?
- Ken wants to generate conversion reports that use different attribution models than the Primary model on the advertiser level.What nextstep can he take to achieve this?
- Mek a creates the following URL Variable to gain insight into revenue stats for recent concert sales on her company'swebsite (Concert Tickets.com/Purchase Amount_confirmation).What type of A AS variable is she utilizing in this case?
- Meka creates the following URL Variable to gain insight into revenue stats for recent concert sales on her company's website (ConcertTickets.com/PurchaseAmount_confirmation). What type of SAS variable is she utilizing in this case?
- Mina is customizing a global account and realizes a global conversion activity is inplace.This means the attribution is:
- Place the following steps in the correct order to create a Search Direct Integration:
- Place the steps to checking A AS re marketing cookies in chronological order:
- Sarah would like to enable a custom parameter to be sent to SAS for every impression event. The information received is available in cookie-level insights and RDF reports. Which setting would she use to accomplish this?
- SAS Search Integrations occur on the advertiser level.
- Setting up a DCO campaign differs greatly from launching a regular campaign in terms of SAS workflow.
- The default option for Tracking Search Campaigns is:
- What are the prerequisites to be able to create Global Conversion Activity?
- What is the first step in planning a DCO campaign?
- When customizing Tag manager,the mapping report contains the following sheets(select all that apply):
- When planning her DCO campaign Jennifer determined the exact KP Is she should review her strategy against.Which stage of the campaign should she check the performance?
- When variables are used as tokens, what is the correct format if the variable name is TestVariable?
- When variables are used as tokens,what is the correct format if the variable name is Test Variable? DCO versions are used to:
- Which criterion can be used only once in the IF section when customizing Tag Manager Activity rules?
- Which method to manageD CO versions is limited to one version at the time?
- Which of the following are relevant dynamic ads dimensions to lookout for when analyzing reports?(Select all that apply)
- Which of the following is NOT a feature of the mapping report?
- Which of the following is not an available SAS Target Audience type?
- Which of these report types are not standard for DCO campaign reporting?
- Which of these scenarios can media targeting be the most useful for?(Selectall thatapply)
- Which one of the following permission sets should be granted in order for a user to switch accounts?
- Which tag manager feature is a Chrome browser extension that allows users to analyzer e targeting cookies that exist on the browser and understand the current navigation journey?
- Which Target Audience feature allows you to define criteria of reaching audiences based on exposure?
- While setting up his global entity,Malik defines which Local Advertisers shall be affected and assigns them to this entity.Once the entity is saved,howarethe Local Advertisers affected?(select all that apply)
- Who has the access to setup Account Extensions?
- Yulia is trying to map an Activity Rule that will be triggered for audiences who have visited her client's page but have not purchased a product on the website. What criteria combination can she use in the Activity Rule to achieve this?
amazon ad server ENG version All exam questions
- A customer searched online for a truck to rent and"Trucksy"came up as one of theresults.Upon clicking on the paid search ad,they were taken to the"Trucksy" webpage where a Tag Manager triggered a conversion activity.Whichofthe following site activities was triggered in this case?
- A delivery group cannot be replaced if attached to a live placement.
- A delivery group is running four ads in sequential rotation with frequency cap set at three impressions per user per day.Which creative instance will load when served for the fourth time to the same user in the same day?
- All creative assets under your account a restored in a location called:
- Anna has access to multiple accounts in SAS and she is setting up a conversion RDF for all of them. By default (no additional settings applied) the system will generate:
- Anna wants to use a Raw Data Feed to perform an in depth analysis of activities recorded on the site and site referrals.What type of RDF report should Anna pull to get the best results?
- Anna’s user permissions allow her to access multiple agency accounts in SAS. How does she pull reports for a single agency account?
- Anthony needs to do an in-depth analysis of how customers interacted with the advertiser's ads. Which type of report will provide the best insights to Anthony?
- Arrange the steps in the correct order to generate Tag Manager.
- Attributes such as entity name, entity ID, date, duration, etc. which populate SAS report headings are also known as:
- Attributes such as entity name,entityID,date,duration,etc.which populate A AS report headings are also known as:
- Can you access SAS from the Sizmek Tags Tester tool and how?
- Data obtained by setting the line ID is passed to third-partiesvia:
- Each new RDF must be activated in SAS.
- Expert attribution(a premium feature)is enabled when a custom pathlength is set to include more than___events.
- History log stores data about edits to entities for 30 days. Edit logs older than one month are automatically deleted.
- How far in advance can raw data feeds be scheduled?
- How many different code versions are generated for each Tag Manager?
- If you see red highlighted fields in your click through and events spreadsheet during import validation,it means that:
- In-banner placement tags can be generated as one of these format options: script, iFrame and auto-detect type.
- Jason works for an advertiser called “Velda&Waag” who just set up a new Tag Manager in SAS and generated the tag code. What is the first step they should take in order to fully utilize benefits of Tag Manager, before sending the tag code to the webmaster for implementation?
- Jessica wants to create a report using a template that Anna has created.Howcan shedothis?Select all that apply.
- John is running a test campaign with C TR as the main K PI.He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to viewers.Which setup is best suitable to John'sgoal?
- John is running a test campaign with CTR as the main KPI. He is trafficking five ads per placement and wants to make sure the best performing ads are displayed more often to end users. Which setup is best suitable to John's goal?
- Karina’s main campaign KP Is are C TR and impressions delivered.Which type of report is the best option to get this data?
- Lisa wishes to review a conversion report which lists out all dimensions related to the conversion-winning event, such as event date or event location (country). Which report field type is the best option for Lisa?
- Lisa wishes to review conversion winner event date and winner event location for the winning event.Which of the 3 report field types would Lisa select?
- Lux Kitty wants to find new keywords to add to their existing campaigns.Which downloadable report should they use to in form their direction?
- Match the cost models with the units they represent.
- Michael is looking for a report which will list out attributes of the path to conversion events such are ad names and publisher sites running the ads. Which report field type is the best option for Michael?
- P2C reports can include each conversion and the associated parameters, including custom parameters.
- Placement status doesn’t affect the placement tag publishing process.
- Raw data feeds are event-level raw data files exported from SAS.
- Samira is running a multi-ad campaign for a transport company and she needs each vehicle model's ID passed from the creative to the clickthrough URL. How can she achieve this?
- SAS raw data feeds cannot be generated ad-hoc, they can only be scheduled.
- SAS retargeting activities can be used to create target audiences in SAS.
- SAS Tag Manager can be generated in both JavaScript and noscript format.
- SAS Tag Manager is a single block of code that resides on an advertiser’s website for advertisers who want to measure site visits, measure conversions and manage any third-party pixels from the SAS user interface (UI).
- Sizmek Ad Suite offers multiple options for creative authoring, streamlined campaign management, advanced dynamic creative optimization, and Media Rating Council-accredited measurement.
- Tani a has requests to group placements for the same site,with the same cost settings,and the same placement start and end dates.What is the best option for Tani a to manage these requests?
- Tania is about to send placement tags to publishers. Some publishers are asking for different placement tag formats while others require different tag protocols. What is the best option for Tania to manage these requests?
- The Tag Tester tool browser icon will activate only on pages with the Tag Manager implemented.
- The type of third-party activity fired independently from any other A AS activity (addedinthe"Then"section of an activity rule)iscalled:
- The type of third-party activity fired independently from any other SAS activity (added in the "Then" section of an activity rule) is called:
- These are added to URLs to pass relevant campaign, placement, ad ID details to a third-party measurement system.
- Upon deploying a code on a website, the tag administrator has the power to control when and where will the activities fire. There is usually no need to further touch the website for any additional tag implementation.
- Users under the same SAS account cannot be restricted to specific advertisers.
- What are the key benefits of correlation between master ad and placement ad(s)?
- What are the key benefits of correlation between master ad and placement ad(s)? Select All Correct Responses
- What do all three report types in A AS have in common?
- What do all three report types in SAS have in common? Select All Correct Responses
- What is the default counting method for sales conversion activities?
- What is true for environments where JavaScript tags are not allowed or supported?
- What type of logic is used for Tag Manager activity rules?
- When do you need tore-implement the Tag Manager on a webpage?
- When recording conversion third-party activities for sites, instead of reporting the activity to all sites, only a single site is informed of the conversion, according to to the attribution model selected. This process in SAS is called:
- When using a script format to set site parameters to be passed into Tag Manager from the webpage,which of the following options allows you to define where Tag Manager retrieves insights?
- Where should the webmaster place the code if the advertiser wants to track conversions only on specific pages?
- Which attribution model serves as a baseline for collecting advertiser's conversion data?
- Which is the recommended communications protocol value for a Tag Manager?
- Which of the following statements are true in regards to no script tag implementation?
- Which option provides a log of activities that were performed by all users who have edited the entity?
- Which placement types require a creative in order to generate placement tags?
- Which placement types require creative attached in order to complete trafficking and generate placement tags? Select All Correct Responses
- Which section is the Tag Manager "publish" button located in the SAS UI?
- Which section is the Tag Manager"publish"button located in the A A SUI?
- Which settings tab is used to set up verification and viewability?
- Which tab under advertiser settings is used to setup Verification and View ability?
- Which tool in A AS is used for mass creative upload?
- Which type of activities can be added to activity rules in A AS?
- Which type of activities can be added to activity rules in SAS?
- Which type of activities can be added to activity rules in SAS? Select All Correct Responses
- Which types of campaigns can you include in A ASP 2 C reports?
- Which types of campaigns can you include in SAS P2C reports?
- You can access SAS directly from the Sizmek Tag Tester Tool.
- You must be connected to a VPN in order to access SAS RDF server.
amazon adertising foundations ENG version All exam questions
- A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle.The company does not sell on Amazon. Which of the following insights could be available to them?(Select3)
- A manufacturer of chewing gum recently launched a new spearmint flavor. They're looking to promote this new flavor to audiences that do not know about their product.Which of the following audiences should they select?(Select2)
- Advertisers can connect with_______to drive purchases for their products by engaging audiences that have recently considered products in a given category.
- Anita is running Amazon ads with placements on and off Amazon.Whichofthe following ad types could Anita be using?(Select2)
- Brighton is an advertiser selling holiday cookies on Amazon.He wants to reach shoppers who recently viewed or purchased products in the"bakery and dessert gifts"sub-category.Which audience solution will Brighton rely on to achieve this?
- Charlie wants to generate long-term,new demand for their brand by reaching those who are not currently engaging with the category.What stage of the customer journey should Charlie focus on?
- Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products.Which of the following audiences should he select?(Select2)
- Cristobal is an advertiser at a cold medicine brand.He wants to understand the time of day that shoppers purchase from his brand.Which insight would be best for Cristobal to review?
- Darius is an advertiser at an office supply company.He wants to reach shoppers that recently viewed detail pages of other products similar to his brand's offerings.Which audience would you recommend for Darius to leverage in this campaign?
- Dreyfus is an advertiser looking to drive purchase for his brand'sproducts. Which metrics would be best for evaluating his campaign's purchase goals? (Select2)
- Ha Yoon is an advertiser at a cold brew coffee manufacturer.Which audience would be best for her to use to reach these shoppers on Amazon that herbrand already has a direct relationship with off Amazon?
- Hoku lani is an advertiser at a designer pottery brand.She recently rana campaign where her primary goal was to drive purchase for herbrand'sclearance on last season's wooden planters.Which metric would be the best indicator of this campaign's success in helping drive purchase?
- House War ez is running a campaign tore market to existing brand customers for cross-selling purposes.What stage of the customer journey is House War ez focusingon?
- Janka is an advertiser at a party supply brand.She wants to understand areas such as income range,agerange,and marital status of herbrand'sshoppers. which insight would be best for Janka to review?
- Jasmine wants to understand the impact a campaign had on the perception of her brand.Which of the following should she consult?
- Johan is an advertiser at a consumer electronics brand.He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after.Which of the following would help him understand this?
- Law and a wants to expand the reach of herbrand's campaign beyond what is achievable through Amazon's websites and apps.Which inventory should she leverage?
- Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time.He want store engage those that have viewed hisbrand'sproducts.Which Amazon audience should Miguel leverage?
- Minoru is an advertiser at a consumer packaged goods company.He recently ran a campaign where his primary goal was to drive loyalty for his brand'slavender scented laundry detergent.Which metric would be the best indicator of this campaign's success in helping drive loyalty?
- Myung-dae is an advertiser at a hair care brand.He wants to understand the percentage of first time versus repeat buyers of his brand'sproducts.Which insight would be best for Myung-dae to review?
- Oj is tah wants to develop a strategy for her brandon Amazon.Whichofthe following audience solutions would best help her understand how customers currently view and purchase the brand’s products on Amazon?
- On is im wants to use display advertising tore engage shoppers that viewed their product detail page,but did not purchase.Which audience would be best for helping On is im achieve this goal?
- Q is mat is an advertiser at a bedding company.He wants to reach shoppers who purchased his brand's mattress so that he can promote bedding and pillows. Which audience would be best for helping him achieve this goal?
- Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent.She is looking tore engage her existing audiences to encourage repeat purchases on Amazon.Which audience(s)would best help Rhonda achieve this goal?(Select2)
- T and ra is setting up a campaign to drive awareness of herbrand's new book light. She wants to reach the community of readers on Good reads.Considering only this information,where should her ads be placed?
- Ta miko is an advertiser at a bowling supply company running a display campaign.She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign.Whatshould Ta miko consult to learn more about this?
- Tiny Feet has their own website.They want to reach their website's audience with an Amazon campaign.From which source should they transfer their audience?
- Uj araki san advertiser at a magazine company.He wants to reach shoppers who visited the subscription sign-uppage,but did not complete their sign ups.Which type of audience could he use to best reach this audience?
- What are Subscribe&Save metrics best used for?
- Where can display ads be placed?
- Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon?
- Which inventory is available for Sponsored Products and Sponsored Brands campaigns?
- Which of the following ad types are located within shopping results and promote individual products?
- Which of the following are considered advertiser audiences?(Select2)
- Which of the following audiences might help Red Eye Coffee,a brand that sells canned coffees,increase consideration for their products?(Select2)
- Which of the following best describes a campaign with a consideration goal?
- Which of the following best describes advertiser audiences?
- Which of the following best describes the value of brand halo metrics?
- Which of the following is the Amazon DSP creative type that automatically optimizes based on a selected optimization goal?
- Which of the following metrics would be the strongest indicator of a campaign's ability to help drive awareness?
- Which of the following metrics would be the strongest indicator of a campaign's ability to help drive consideration?
- Wilfred o works for an advertising agency and is interested in leveraging Amazon Advertising to reach his audience in an unconventional way.Which solution would be appropriate for this goal?
- Yvonne's business sells hiking equipment on Amazon.She wants to use Amazon Advertising tore engage customers who have previously visited her website. Which audience solution will Yvonne rely on to achieve this?
Amazon Ads Advanced Retail All exam questions
- Accent Athletics recently started using Amazon Live, how can they use this tool to further engage with customers?
- All selling partners can offer Subscribe & Save discounts, regardless of account standing.
- Amazon Brand Analytics is available to all registered brands on Seller Central and Vendor Central.
- Amazon Retail Analytics is a set of dashboards that lets vendors analyze sales and operational data, such as revenue and inventory levels.
- Amazon.com sellers must be registered as a professional seller, with at least five seller feedback ratings per month, and an overall rating of 3.5 stars or higher to offer Deals.
- An optimized primary image on a product detail page has an all-white background, with the product filling at least 80% of the image area, and no text on the image.
- Arnav is an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-in for auto-repeat delivery. What Amazon growth lever can Arnav leverage to achieve this?
- Banner images should be used to show your products in use as well as highlight your brand logo.
- Basic A+ Content includes which of the following attributes?
- How can a selling partner apply a product badge to their product listings?
- How can selling partners use A+ Content to help improve retail readiness?
- How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?
- How can the insights from the market basket analysis report be used to help increase basket size?
- How many global marketplaces does the Amazon store operate in?
- In order for an Amazon.com brand owner to use the Subscribe & Save feature, they must use Fulfillment by Amazon (FBA) and their account must be in good standing.
- In order to create an Amazon Store you must navigate to the ________.
- Iris is an Amazon.com seller who sells refurbished cameras and televisions. They want to offer a Coupon to help drive product awareness during the holidays, but when they go to set up the Coupon, they get a notice that they are unable to offer this type of promotional offering. Which of the following reasons is why Iris is unable to offer Coupons to their customers?
- ____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonym i zed signals, including Amazon Ads signals as well as their own inputs.
- Jack and Jill is a clothing company running a Sponsored Brands campaign. Midway through the campaign their Featured Offer status changes and they are no longer the Featured Offer. How will Jack and Jill's campaign be affected?
- Kitchen Smart has just released a new suite of products and wants to drive customer awareness. Which Amazon program can Kitchen Smart leverage to generate more reviews to help meet their goal?
- Kitchen Smart is a kitchen appliance company who wants to launch a new product. Which tool can they use to help identify unmet audience demand and create a new product to fit current audience needs?
- Kitchen Smart is an Amazon.com seller that wishes to run a promotional offering to help get customers to purchase complementary items together and get rid of some surplus inventory. Which type of promotional offering would be best for Kitchen Smart to run?
- Kitchen Smart wants to highlight a new, non-stick pan in a high-energy, engaging, video format. Which of the following programs should they consider using?
- Márcia is looking to optimize their product listing through enhancing their A+ Content. Which of the following best practices could help improve their content?
- Mary is a vendor who wants to make sure their product listing is eligible for the Featured Offer. They've checked stock availability, compliance documents, and pricing. What is the last required criteria Mary should check to ensure they are eligible for the Featured Offer?
- Nutrition Co. wants to use influence rs to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?
- Only vendors invited by Amazon.com are eligible to create Coupons for customers.
- Organique is a beauty company who has reviewed the search query performance dashboard, and identified their brand share for clicks is low. Which of the following actions can they take to help drive clicks?
- Organique is running a Sponsored Products campaign for multiple products. Mid-campaign, their most popular product sells out and is now out of stock. How will Organique's ad be affected?
- Paulo is an Amazon.com vendor who wants to pro grammatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?
- Products selected for promotional offerings should be top-performing and already have a large number of positive reviews, good conversion rate, and a high ranking.
- Sponsored Display ads will keep running if your products are no longer available to purchase or are no longer the Featured Offer.
- The only way for Amazon.com sellers to be eligible to offer Promotions, is to be enrolled in Amazon Brand Registry.
- To offer a Prime exclusive discount, the discounted price must beat the lowest customer bought price for the product in the past 30 days.
- Vendors can set up international selling on their own on Vendor Central under the Global Selling tab.
- Wang is editing the customizable section of their product detail page to include charts, image carousels, and videos. What type of content is this known as?
- What can Amazon Attribution help brands achieve?
- What can Amazon.com sellers and vendors use to gain valuable information about their sales and customers behavior?
- What does an active Amazon.com selling partner need to do to participate in Prime Day?
- What does the awareness index within Brand Metrics measure?
- What is the maximum amount of time a Prime exclusive discount can run for?
- What type of content is created once for all product detail pages that a brand owns and is meant to complement A+ Content?
- When considering to expand globally through an Amazon marketplace, why is proficiency in the local language necessary?
- When creating an Amazon Store, a dedicated URL is created for your brand.
- When running a Demographics report, brands and customer categories need to have 100 or more unique customers in the selected time range to be included in the analysis.
- When using Amazon Posts, it is unnecessary for you to specify where your posts should be displayed, as they will automatically be placed based on relevance and shopping engagement.
- When you participate in different promotional events, you can incorporate elements unique to local events in your listings based on the events’ characteristics.
- Which advertising and analytics measurement solution helps gives marketers insights into how non-Amazon marketing channels perform on Amazon.com?
- Which Deal type has the shortest offer run period?
- Which of the following Amazon Ads solutions appear in multiple locations both on and off Amazon.com?
- Which of the following considerations should be taken into account when selling in a new marketplace through an Amazon store?
- Which of the following could be considered a challenge when launching a new product?
- Which of the following describes the value of the Amazon Brand Analytics Demographics report for brand owners?
- Which of the following fees are required to be paid by selling partners and included in the total cost of running Coupons?
- Which of the following is the best example of an optimized title on a product detail page?
- Which of the following metrics within Brand Metrics quantifies the amount of orders your brand has generated relative to your most comparable peers?
- Which of the following Promotion types list the original price, the sale price, and the amount saved on the product detail page?
- Which of the following requirements must be met in order for Amazon.com vendors to offer a Promotion?
- Which of the following tools allows advertisers and partners to pro grammatically manage campaign planning, creative asset development, and advertising optimization?
- Which of the following tools in the Amazon Global Selling program helps sellers get paid in their local currency?
- Which of the following tools offers customers a way to personalize their shopping experience on Amazon.com, by elevating placements of products and content from brands they follow?
- Which type of product badge can help make browsing easier for customers by highlighting product recommendations and is based on a number of factors such as ratings, pricing, and availability?
- Which type of virtual bundle contains one or more components that cannot be purchased individually?
Amazon Ads Advanced Retail Certification All exam questions
- Benny is looking to optimize her product listing on her product detail pages through enhancing her A+ content. Which of the following best practices could help improve her content?
- Gerald is setting up his first product detail page and wants to include text and images only for his initial products. This is known as what kind of content?
- Gini wants to create a promotional offer on her products, specifically for Prime members. Which of the following eligibility criteria should she meet in order to create Prime exclusive discounts?
- ____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- Nutrition Co. wants to use influencers to promote products from their Amazon Store. Which type of promotional offering is best for Nutrition Co. to use?
- Paulo is an Amazon.com vendor who wants to programmatically access their retail information on listings, orders, payments, and reports as they scale. Which API would be appropriate for Paulo to use?
- Wang has overstocked inventory and wants to run a lightening deal. What is the minimum percentage discount Wang can offer on his products?
- What insights does the Amazon Brand Analytics Demographics report provide to brand owners?
- What should Cathy do in order to participate in Prime Day?
- Where can Sani access the Amazon Retail Analytics dashboard to analyze her sales and operational data?
- Which Brand Metrics index quantifies the audience size that is aware of your brand relative to your most comparable peers?
- Which of the following growth levers offer discounted pricing, free shipping, and the convenience of regularly scheduled deliveries on eligible products to customers?
- Which of the following tools allow advertisers and partners to programmatically access their retail information on listings, orders, payments, and reports?
- Which of the following tools allows advertisers and partners to programmatically manage campaign planning, creative asset development, and advertising optimization?
- Which statement about Amazon Stores is true?
- Why should selling partners use the reports generated by Amazon Brand Analytics tools?
amazon ads advanced retail ENG version All exam questions
- Ar navis an Amazon.com seller who wishes to offer a discount on eligible products when customers opt-inforauto-repeat delivery.What Amazon growth lever can Arna v leverage to achieve this?
- Diego wishes to review the ordered revenue metric to identify the bestselling products that contribute to their Amazon.comsales.Which of the following reports or dashboards can Diego use to find these insights?
- How are fees charged to Amazon.com sellers when running a Lightning Deal?
- Iris is an Amazon.com seller who sells refurbished cameras and televisions.They want to offer a Coupon to help drive product awareness during the holidays,but when they goto setup the Coupon,they get a notice that they are unable to offer this type of promotional offering.Which of the following reasons is why Iris is unable to offer Coupons to their customers?
- ____is a clean room solution,used to help measure retail performance in which advertisers can easily perform analytics across pseudonym i zed signals, including Amazon Ads signals as well as their own inputs.
- Jane is an author who sells her books on Amazon.com.Jane wants to run a Promotion but realizes she is unable to.Which of the following reasons is prohibiting Jane from running a Promotion?
- Kitchen Smart has just released a new suite of products and wants to drive customer awareness.Which Amazon program can Kitchen Smart leverage to generate more reviews to helpmeet their goal?
- Kitchen Smart is a kitchen appliance company who wants to launch a new product.Which tool can they use to help identify un met audience demand and create a new product to fit current audience needs?
- Már cia is looking to optimize their product listing through enhancing their A+ Content.Which of the following best practices could help improve their content?
- Nutrition Co.wants to use influence rs to promote products from their Amazon Store.Which type of promotional offering is best for Nutrition Co.touse?
- Organ i que is a beauty company who has reviewed the search query performance dashboard,and identified their brand share for clicks is low.Whichofthe following actions can they take to help drive clicks?
- Organ i que is running a Sponsored Products campaign for multiple products. Mid-campaign,their most popular product sells out and is now out of stock.How will Organ i que'sad be affected?
- Wang is editing the customizable section of their product detail page to include charts,image carousels,andvideos.What type of content is this known as?
- What does an active Amazon.com selling partner need to do to participate in PrimeDay?
- What insights can you access on the Amazon Retail Analytics inventory report?
- When considering to expand globally through an Amazon marketplace,whyis proficiency in the local language necessary?
- When is a Coupon considered redeemed by customers?
- Where are Lightning Deals displayed?
- Which of the following criteria is a factor Amazon uses to choose the Featured Offer?
- Which of the following dashboards can help a vendor to discover any profitability issues due to market pricing or other factors that would impact their Featured Offer?
- Which of the following growth levers can only be used by brand owners who use Fulfillment by Amazon(FBA)?
- Which of the following is criteria for Professional Sellers to become eligible for the Featured Offer?
- Which of the following is required for Amazon.com vendors to be eligible to offer Deals?
- Which of the following is the best example of an optimized title on a product detailpage?
- Which of the following reports allows brand owners to lookup a specific keyword to see the products that Amazon.com customers are clicking on after searching?
- Which of the following statements about Amazon Stores is true?
- Which of the following tools allows advertisers and partners to pro grammatically manage campaign planning,creative asset development,and advertising optimization?
- Which of the following tools offers customers away to personalize their shopping experience on Amazon.com,by elevating placements of products and content from brands they follow?
- Which of the following types of promotional offerings can help drive sales by offerings limited-time savings?
- Which type of Deal requires the product to be selected by the Amazon Deals team and cannot be created by a selling partner?
- Which type of Deal runs for a full day and often offers a larger discount on a higher price point item?
- Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store.How can Zhang benefit from utilizing the Brand Follow feature?
Amazon Ads Campaign Optimization All exam questions
- A review of your Sponsored Display campaign shows low Click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- After analyzing your campaign insights, you find some campaigns are higher-performing than others in terms of purchases. Based on the insights, which of the following might help you optimize your campaigns?
- Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimization s.
- Campaign reports in Amazon DSP include performance signals for you to check performance activity on selected dates. Which of the following is a dimension available in the Campaign reports?
- Detail page visits help customers learn more about your product
- Diego wishes to review the ordered revenue metric to identify the best selling products that contribute to their Amazon.com sales. Which of the following reports or dashboards can Diego use to find these insights?
- During your campaign period for a new product, you saw that many customers chose to Subscribe & Save. What goals can you measure by checking how many customers chose to Subscribe & Save?
- During your campaign period, you found that some customers made their second or third purchase and decided to check the number of repeat purchases. Which goals are you measuring?
- How can you use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve your business goals?
- In the advertising console you can get a Campaign report for each type of sponsored ads you're running, broken down at the campaign level.
- includes ads purchased through Amazon DSP and sponsored ads, as well as advertiser-owned datasets because Amazon DSP Which of the following reports can you use to measure the overall performance of Sponsored Brands?
- ____ is a clean room solution, used to help measure retail performance in which advertisers can easily perform analytics across pseudonym i zed signals, including Amazon Ads signals as well as their own inputs.
- Jane has been using Sponsored Display at all stages of the shopping journey for her campaign. She now needs access to other media formats and she is not active on Amazon DSP. Which of the following strategic recommendations is the best for Jane?
- Jorge's campaign goals are to increase customers' awareness and drive sales. What product or products should he consider to best optimize results?
- Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?
- Martha is using Sponsored Display to help drive awareness for her brand. She is measuring this by seeing if her Sponsored Display campaigns help drive viewable impressions. Which optimization strategy should Martha use to help reach the goal?
- Mateo's cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
- One month ago, you completed a campaign to improve your brand awareness and audience engagement. Now you want to understand if you have reached your conversion goals. You have the ad cost of sales already, what else can you measure?
- Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
- Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate a category benchmark (CBR) report?
- Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?
- Shirley is using Sponsored Products to engage shoppers looking for "coffee maker." To reach the shoppers who've previously browsed coffee makers, which of the following products should Shirley use?
- Sponsored ads and organic solutions together can provide premium reach at scale to engaged audiences both inside and outside Amazon-owned properties.
- Sponsored ads can be placed in the front-center locations such as on top of shopping queries, and Amazon DSP ads can be placed in top and bottom right of desktop, as well as in search pages, product detail pages, and thank you pages.
- The campaign pre-optimization checklist should be used at the review step of the campaign management process, right after you have completed setting up your campaign, to ensure the campaign has been set up correctly.
- the highest when there is exposure to both ad types so it may be worthwhile to increase investment in both to reach your You should have a wide variety of keywords to help increase impressions and clicks in your campaigns
- The return on engagement metric within Brand Metrics measures the average value to your brand based on a shopper's engagement in the prior 12 months.
- To grow brand consideration and conversion, which Amazon DSP multichannel products should you use?
- Using Sponsored Brands, Posts, and Stores together can help increase awareness by exposing your brand to more potential customers.
- Wang wants to help drive awareness for her product. wants to help drive awareness for her their product. Which of the following cross-product strategies can help Wang reach their goal?
- What does the click rate (CTR) on the search catalog performance dashboard include?
- What is different between the reporting scopes of Amazon DSP and AMC?
- What targeting option for display ads can help drive consideration goals?
- When should you reallocate your ad budget?
- When using a combination of sponsored ads and multichannel products, which of the following strategies can best help drive consideration?
- When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive conversion?
- Which metric can you find on the Amazon Retail Analytics traffic dashboard?
- Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
- Which of the following metrics can you use to measure your awareness goals?
- Which of the following metrics can you use to measure your conversion goals?
- Which of the following metrics can you use to measure your loyalty goals?
- Which of the following multichannel ad products is the most effective at driving your short-term goal of conversion?
- Which of the following reports allow vendors to analyze projected demand for their products which can be used for production and inventory planning purposes?
- Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
- Which of the following reports can you use to measure the overall performance of Sponsored Products?
- Which of the following results best indicates that you should increase your ad budget?
- Which of the following steps from the pre-optimization checklist confirms your campaign is set-up for the correct timing strategies?
- Which report is only available for Amazon DSP?
- Which sponsored ads appear on Amazon.com and allow you to create ads that include multiple products, along with your brand logo and a custom headline?
- Which targeting option should you use to help drive conversion goals?
- Which type of audiences should you use to help drive loyalty goals?
- Why would you use Amazon Marketing Cloud (AMC) to help optimize your campaign strategy?
- You can measure your custom ads campaign impressions and brand recall lift to see if you have reached your audiences effectively.
- You can use impressions as a metric to indicate success towards your conversion goals.
- You have created a FireTV campaign report for your campaign in the advertising console. Which of the following does this report measure?
- You have multichannel products of audio ads, Streaming TV, online video in your campaigns. Which goal can they best help you achieve?
- You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
- You want to have a more nuanced set-up with only Amazon-owned and -operated inventory but also be able to reach third-party audiences at each stage of their shopping journey. Which of the following solutions is best for you?
- You've used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
- Your client is prioritizing performance and a line item has low performance and low delivery. What will you suggest to optimize the campaign for higher performance and delivery?
Amazon Ads Campaign Optimization Certification All exam questions
- Amazon DSP and Sponsored ads have a range of reporting types such as Audience, Campaign Performance, Inventory, Location, and Product Retail reports that you can use to better understand your campaign’s performance and make optimizations.
- Ana is spending a lot on ad clicks for her Sponsored Brands campaign but seeing few conversions. What is one keyword targeting strategy Ana should consider?
- Both Amazon DSP and Sponsored Display can help you increase consideration by optimizing bids for page visits with cost-per-click (CPC) billing and click-based attribution to focus on audiences most likely to convert.
- Detail page visits help customers learn more about your product so they help measure the success of your ability to drive repeat purchases.
- Gordon's Chocolatier wants to reach millions of customers to tell their brand story and differentiate their product. Which goal should they target with their new sponsored ads campaign?
- How can Organique, a botanical hair care company, assess the performance of their cross-product campaigns to get deeper insight into holistic performance?
- How can Superpower Batteries best use Amazon sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and organic solutions (Stores, Brand Follow, Amazon Live, and Posts) together to achieve their business goals?
- If Accent Athlectics' primary objectives are to drive conversion and increase sales, which combination of sponsored ads should you recommend for their next campaign?
- Li's current campaign goal is to increase conversion. Which targeting option should you recommend to Li to help meet their goal?
- One of your line items has low performance and low delivery. How should you adjust your budget to optimize a campaign for better performance and delivery?
- Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate a categorybenchmark (CBR) report?
- Report availability depends on the type of campaign that you’re running. For which of the sponsored ads campaigns can you generate an automatic targeting report?
- What would be the best bid adjustment to consider if Kitchen Smart's goal is to secure ad placement and increase impressions?
- When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?
- Which metric included in Brand Metrics quantifies the size of the audience considering your brand relative to your most comparable peers, and is predictive and causally linked to sales.
- Which of the following are the downloadable reports available from Amazon DSP?
- Which report includes engagement metrics such as impressions, clicks, add-to-cart, purchases, and conversion rates to better understand your sales funnel?
- Which type of audiences should you use to help drive purchase goals?
- You can use negative keyword targeting for your Sponsored Display campaigns.
- Zhang wants to help potential customers make the decision to purchase their product. Which metric will best help Zhang monitor this campaign result?
amazon ads campaign optimization ENG version All exam questions
- A review of your Sponsored Display campaign shows low Click-through rates (CTRs)andlownew-to-brand orders.Which of the following strategies might help optimize your campaign goals to drive performance?
- High traffic indicates success towards_____goals because it shows successful engagement of prospective customers.
- How can Amazon multichannel products(Display,audioads,and streaming TV) work together to help you achieve your objectives?
- How can you use Amazon sponsored ads(Sponsored Brands,Sponsored Display,Sponsored Products)and organic solutions(Stores,Brand Follow, AmazonLive,andPosts)together to achieve your business goals?
- ____is a clean room solution,used to help measure retail performance in which advertisers can easily perform analytics across pseudonym i zed signals, including Amazon Ads signals as well as their own inputs.
- One of your line items has high performance but low delivery.How should you adjust your supply to optimize a campaign for better performance and delivery?
- One of your line items has low performance but high delivery.How should you adjust your budget to optimize a campaign for better performance and delivery?
- Organ i que is a beauty company who has reviewed the search query performance dashboard,and identified their brand share for clicks is low.Whichofthe following actions can they take to help drive clicks?
- Paulo is setting up a campaign for a new skin care product and wants to show the ads to as many customers as possible.Which keyword match type should he use?
- Report availability depends on the type of campaign that you’rerunning.For which of the sponsored ads campaigns can you generate an Attributed purchases report?
- S a an vi wants to attract as many customers as possible to her product page.She also wants to engage the audiences who viewed the product detail page but did not purchase.Which sponsored ads should S a an vi use to achieve these objectives?
- Shirley is using Sponsored Products to engage shoppers looking for"coffee maker."To reach the shoppers who've browsed coffee makers,whichofthe following,lessretail-focused options should Shirley use?
- Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product.Which of the following strategies can help Wang reach her goal?
- What does the repeat purchase behavior report primarily focus on?
- What optimization strategy would be best to use if a line item has high performance and high delivery?
- When considering sponsored ads and multichannel products to help drive loyalty, which of the following statements is correct?
- Which of the following indicates that you should increase your ad budget?
- Which of the following metrics are included on the top search terms report?
- Which of the following metrics can you use to measure your consideration goals?
- Which of the following multichannel ad products is the most effective at driving yourshort-term goal of conversion?
- Which of the following reports can you use to measure the overall performance of Sponsored Display?
- Which type of audiences should you use to help drive awareness goals?
- You have created a Fire TV campaign report for your campaign in the advertising console.Which of the following does this report measure?
- You have multichannel products of audio ads,Streaming TV,online video in your campaigns.Whichgoal(s)will they help you achieve?
- You used both Sponsored Products and Amazon DSP Display to promote the same products during the sametime.You did an analysis in AMC on these two ad types and found the purchase rate was 0.12%when customers are exposed to both ad types,0.10%when customers are exposed to Sponsored Products only, and0.09%when customers are exposed to Amazon DSP Display only.Howcan you interpret these insights to make strategic campaign decisions?
- You want to have a more nuanced set-up with only Amazon-ownedand-operated inventory but also be able to reach third-party audiences at each stage of their shopping journey.Which of the following solutions is best for you?
- You're reviewing your campaign set-up using the pre-optimization checklist. Which of the following steps should you complete as part of the checklist?
- You've used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product.Which goals have you reached successfully?
Amazon Ads Campaign Planning Certification All exam questions
- A beauty brand has been running Amazon Ads campaigns for six months. While some campaigns performed well, others didn't meet expectations. The brand needs to plan their upcoming holiday season strategy. What approach would best support their continued success?
- A beauty brand wants to create an immersive TV experience to increase brand awareness and engagement. Which Fire TV feature would be most effective?
- A brand is launching a new product and wants to understand how different ad channels work together to drive results. Which reporting tool should they use?
- A brand notices that while their conversion-focused campaigns perform well, they struggle to attract new customers. How could implementing a full-funnel strategy with multiple campaign goals address this issue?
- A brand notices their ads are getting impressions but wants to understand if customers are actually seeing them. Which measurement metric should they focus on?
- A brand's awareness campaigns show strong performance with high reach and video completion rates, but their sales metrics aren't increasing proportionally. How should they use Ads Planner to address this issue?
- A company wants to increase participation in their rewards program. Which feature of Ads Planner would be most beneficial for understanding and engaging their existing audience?
- A gardening company wants to understand how well their ads performed over the past 3 months to help plan future campaigns. What is the best way to use Amazon Ads measurement tools?
- A luxury skincare brand is launching in the Amazon store. They've created an Amazon Brand Store showcasing their brand story, ingredient sourcing, and complete product collection. However, they're noticing very few customers are visiting their Brand Store. Which advertising solution would be most effective in addressing this challenge?
- A luxury watch brand wants to remarket to customers who have viewed their products. Which audience solution should they use?
- A new brand is launching in the Amazon store and wants to build awareness before driving sales. Which combination of ad products would you recommend?
- A new brand is launching its first product line. Which campaign goal should they prioritize?
- A new premium pet food brand wants to launch a comprehensive marketing campaign using Amazon Ads. They aim to first build brand awareness, then drive consideration, and finally encourage purchases. Which advertising strategy sequence would be most effective?
- A new skincare brand wants to establish market presence using Amazon Ads signals. What would be the most strategic approach?
- A popular cookbook author released several bestsellers in the Amazon store and wants to promote their latest book to their most dedicated readers. Which audience type should they prioritize to maximize sales and encourage positive reviews?
- A premium sneaker brand launches running shoes. Ads Planner shows their audience watches sports content, fitness documentaries, and streams on Fire TV. Which ad strategy would work best?
- A startup tech company is launching a new smartwatch. Which approach is most suitable for their awareness campaign?
- A well-established online retailer notices high product page views and cart additions but low purchase completion rates. Which campaign goal should they prioritize to address this challenge?
- A yoga apparel brand's Ads Planner analysis shows their audience highly engages with fitness content and mindfulness programming on Prime Video. How should they adjust their strategy to best reach this audience?
- Amazon Ads measurement solutions can only measure performance within Amazon owned and operated (O&O) services.
- Amazon Ads signals can only be leveraged within Amazon owned and operated (O&O) properties like Prime Video, Twitch, and Amazon stores.
- Amazon Ads’ advertising solutions operate independently of each other, with each ad product serving a single, specific stage of the marketing funnel.
- An advertiser aims to expand their reach to new potential customers. Their current Sponsored Products campaigns are driving strong sales, but primarily from existing customers. Which strategy would most likely help achieve their goal of reaching new audiences?
- An advertiser has just completed a multi-channel campaign using various Amazon Ads products. What's the most comprehensive approach to analyzing the results?
- An advertiser is planning a multi-channel campaign on Amazon Ads and wants to optimize their budget allocation across different funnel stages and ad products. Which of the following best describes how Ads Planner can help achieve this goal?
- An advertiser notices inconsistent performance across their campaigns. How should they approach evaluating their overall advertising strategy to ensure long-term success?
- An advertiser notices that increasing their budget for a specific ad product shows diminishing returns in the reach curve on Ads Planner. What should they do?
- An advertiser notices their campaign has a high click-through rate but a low ROAS. Which conclusion about their conversion funnel is most likely accurate?
- An advertiser wants to connect their campaign measurement results with their future planning effectively. What's the best approach?
- An advertiser wants to focus on customer loyalty for their Amazon Ads campaign. Which of the following are the best metrics to measure?
- An advertiser wants to measure how effectively their campaign is moving shoppers from browsing to purchasing. Which set of metrics would be most relevant for this objective?
- An advertiser wants to measure the impact of their Amazon Ads on their own website sales. Which metric category should they focus on?
- An advertiser wants to simultaneously build brand awareness and drive immediate sales. Which combination of ad products would likely be most effective?
- An advertiser wants to understand both the total number of audience who saw their ads and how frequently the ads were shown. Which metrics should they analyze?
- Analyze the following scenario: Two advertisers in the same category have similar budgets. Advertiser A uses historical data and customer insights to inform their strategy, while Advertiser B focuses on matching competitor spending. Which approach is likely to be more effective and why?
- Before determining their media mix and budget allocation, advertisers should first set clear objectives based on Amazon Ads audience insights.
- For building brand awareness, which combination of ad formats is most effective?
- Guaranteed ad products provide more certainty but less flexibility compared to non-guaranteed ad products.
- How can a brand best use advertiser audiences to improve campaign effectiveness?
- How can advertisers use both pre-curated and custom audience groups to create a more nuanced and effective engagement strategy?
- How can an advertiser create a more integrated approach for awareness and sales campaigns?
- How do audience insights benefit advertisers in their campaign planning?
- How does Ads Planner accommodate advertisers with existing planning tools?
- How does Ads Planner help advertisers select appropriate ad formats?
- How does Amazon Ads optimize campaigns based on the selected goal and KPI?
- How does the customers' journey typically unfold on Amazon?
- How does the integration of Ads Planner into an advertiser's workflow contribute to a more cohesive and effective advertising strategy?
- How does using third-party audiences help advertisers?
- Searching for a brand, visiting product pages, adding items to cart, and completing purchases are all examples of what?
- The customer's journey is a strictly linear path from first view to purchase.
- What advantage does integrating Amazon Ads APIs into campaign management software provide?
- What are the three main types of supply sources used by Amazon Ads?
- What distinguishes Amazon audiences from advertiser audiences?
- What distinguishes guaranteed ad products from non-guaranteed ad products?
- What is required to create plans across both Amazon DSP and sponsored ads in Ads Planner?
- What is the key difference between the customers' journey and the marketing funnel?
- What is the primary benefit of implementing a full-funnel advertising strategy?
- What is the primary function of Amazon Ads' media planning suite?
- What is the primary purpose of Ads Planner?
- What makes Online Video (OLV) ads effective in reaching audiences across the customers’ journey?
- What type of audience solution allows advertisers to use their own first-party signals?
- What type of metrics help advertisers understand ad-attributed purchases from first-time customers of their brand?
- What type of signals does Amazon Ads use to inform audiences?
- What would be the most strategic approach for this brand to use Amazon Ads signals?
- When planning a multi-channel video campaign, which format offers the most flexibility in placement?
- When using Ads Planner, advertisers must select only one ad format type per campaign to ensure optimal performance.
- Which ad format delivers in-stream and out-stream video content across desktop, mobile, and tablet devices?
- Which ad format is described as "non-skippable 10-to-30-second ads that play for listeners"?
- Which ad format would be most effective for a brand wanting to reach listeners during music and news content?
- Which Amazon Ads format would be most appropriate for an advertiser specifically wanting to promote their products through auto-playing video content within Amazon store shopping results to achieve their awareness goal?
- Which factors does Ads Planner consider when optimizing campaigns? Select all that apply.
- Which KPI measures unique exposures from the start of a campaign?
- Which metrics are most appropriate for measuring the awareness stage campaigns?
- Which of the following best illustrates a strategic use of Amazon Ads solutions to address multiple stages of the customers’ journey?
- Which of the following is a key benefit of using Ads Planner for audience insights?
- Which of the following is NOT a category of custom audiences offered by Amazon Ads?
- Which of the following is required to use Ads Planner?
- Which type of audience solution uses Amazon browsing, streaming, and shopping signals?
- You manage advertising for a smart home device company. Your goal is to reach customers while they're actively engaging with similar technology in their homes. Which advertising solution would best align with your goals?
- You're an advertiser planning a campaign to promote your brand's sustainable home appliances. How would Ads Planner's audience insights benefit your campaign planning?
Amazon Ads Campaign Planning Certification Assessment All exam questions
- Adaeze is an advertiser at an athletic wear company promoting a new women's running shoe. She used audience insights to determine that shoppers most likely to engage with her brand were married women, so she tailored her creative to best reach this audience. Which audience insight did she use to learn this?
- Ads that appear on Fire TV may be best suited for which type of campaign goal?
- Advertisers focusing on a short-term business goal, like driving sales, should be reaching audiences in which stages of the decision journey?
- Alify has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries. For which of the following goals is this strategy LEAST likely to be effective?
- Amelie is setting up a link-out campaign for her client, a brand that sells home goods. The campaign's ad mentions a 25% off coupon for new customers. What should Amelie consider in order to promote a positive customer experience?
- Caren is planning an ad campaign aimed at retaining her brand's existing customers. Which solution would she use to drive loyalty through Subscribe & Save messaging?
- Chukwudi wants to understand when his brand's customers are most likely to buy so that he can do a homepage takeover on a day that shoppers are most likely to purchase his products. Which audience insight would help him find this information?
- Darci is reviewing an overlap for her brand and notes that one of the overlapping audiences has a size of 4. What does this indicate?
- HealthyByte wants to engage "healthy lifestyle" customers. They've determined that there are three core audiences that are likely to respond differently to different creatives. Which ad solution should HealthyByte consider using to effectively reach all three audiences?
- How can an advertiser use Amazon on box ads?
- Jaqueline used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaqueline?
- Juan is looking to drive product discoverability for a new product during key research moments in the customer journey. Which of the following solutions best fits this use case?
- Nino is an advertiser for an apparel company that sells both men's and women's clothing. How might Nino best use audience insights to see how his brand performs in each category?
- Out-of-home (OOH) executions may be best suited for which type of goal?
- Select all that apply: Amazon Brand Analytics can help you understand…
- True or false? Advertisers of brands that do not sell on Amazon can leverage Amazon's industry-specific insights that can be used to make ads more relevant to customers.
- True or false? Amazon custom landing pages must be developed by the advertiser's creative team.
- True or false? An always-on strategy may help advertisers experiment during slow periods so they can uncover best practices to perform better during peak time.
- True or false? Customers tend to mostly shop during peak times, so campaigns should be limited to these specific peak periods.
- True or false? It's best to maximize the number of clicks a customer must take between the initial click of an ad and the end action, in order to obtain the most accurate conversion metrics.
- True or false? The audience planning tool can provide insights into how often an audience engages with a brand.
- True or false? The metrics in retail insights are ad attributed.
- Using the audience planning tool, Dae Woon has discovered an opportunity to engage audiences considering his brand but have not yet demonstrated purchase intent. Which of the following strategies would you recommend Dae Woon take in their next campaign?
- Wheelhouse, an advertising agency, wants to reengage shoppers who viewed one of their client's product pages but did not purchase. Which solution is best to reengage these shoppers?
- Which of the following options is the most useful strategy in reaching customers to achieve short-term goals?
- Which of these sponsored ad types is better suited for branding awareness campaigns?
- Which retail metric highlights how frequently an advertiser's products show up in organic widgets such as recommendations or "frequently bought together with"?
- Which sponsored ad is best suited to drive discoverability by helping to increase product visibility in shopping results and related product detail pages?
- Which type of campaign can help engage new customers and drive brand discovery?
Amazon Ads Foundations All exam questions
- A metric recommended for measuring loyalty goals is:
- A music store wants to understand the percentage of repeat customers to run a customized campaign. Which insight would be most useful to review to build a strategy around?
- A potential customer comes across a video of her favorite influencer using an organic skincare brand. She clicks the ad to learn more, explore the brand's website and signs up for their newsletter. What customer shopping journey stage does this scenario describe?
- A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.
- Accent Athletics is running an ad to shoppers who recently considered products in the "golf shoes" category. What type of audience is Accent Athletics using to reach these shoppers?
- Accent Athletics recently launched a campaign and would like to measure the impact of ad tactics on shopping activities across retail outlets, while their campaign is still mid-flight. Which measurement solution should they use?
- Accent Athletics would like to run a campaign for "coffee lovers". Which audience type can they use to reach their ideal audience?
- Ad types like display ads, video ads, and audio ads are only available through Amazon owned and operated sites.
- Advertisers can use impressions as a metric to indicate success towards your conversion goals.
- Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.
- Amazon Ads campaigns can be delivered across formats, websites and devices where customers spend their time using Amazon DSP.
- Amazon Ads is available exclusively to advertisers in industries that involve retail sales.
- Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.
- Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.
- Amazon Ads offers media planning tools to help strategize with cross-channel planning solutions.
- Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonym i zed signals, including Amazon Ads signals as well as their own inputs.
- Amazon insights solutions like Omni channel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.
- Amazon Publisher Direct is a channel available for ad placement on Amazon Ads.
- AMC is currently available for which of the following ad types?
- An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?
- An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?
- Ana wants to increase purchases for her health food products by engaging audiences that have recently considered products in the vegan category. Which audience type should Ana use to achieve this?
- Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
- Ana would like insight into how alternative marketing channels, like social, video, display, and email, impact shopping activity and sales performance on Amazon.com. Which Amazon Ads measurement solutions can she use?
- Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.
- _______ audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.
- _______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
- Audiences based on shopping interactions are built from which of the following shopping interactions?
- Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.
- Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?
- Custom ads are served on Amazon DSP.
- Detail page views and product review page views are measured at which stage of the customer shopping journey?
- During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?
- ______ gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon.com.
- Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand's existing audience from web sales last holiday season. What type of audience can they engage to achieve this?
- ______ help advertisers benchmark against industry norms or conduct side-by-side comparisons to other media investments.
- ______ helps advertisers navigate a brand’s seller account and grow their business on Amazon.com with helpful tools and content, all from one convenient dashboard.
- How do Amazon Ads measurement solutions help advertisers?
- Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
- Industry standard metrics, such as click through rate, return on ad spend, and detail page view rate, are considered what type of metrics?
- Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
- Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
- ______ is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- _______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
- ______ is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonym i zed signals, including Amazon Ads events as well as their own event tables.
- ______ is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.
- _______ is a tool that allows you to auto generate customizable assets to feature a tailored background, logo, headline, or other copy.
- _______ is a tool that uses generative models and an advertiser's product information to create unique brand-themed product images in seconds.
- ______ is an Amazon Ads solution that allows advertisers to pro grammatically buy ads to help reach new and existing audiences where they spend their time.
- ______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
- ______ is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, completing short surveys, and enabling ad verification for ads they see.
- Jane wants to run a campaign to reach readers of news and books. Which of the following options would be a channel to reach her desired audience?
- Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?
- Kitchen Smart is looking to understand the incremental impact of their offline sales. Which of the following solutions should they use?
- Kitchen Smart wants to understand how their Amazon Ads campaigns impacts traffic on their website. Which measurement solution can they use to gain this insight?
- Kitchen Smart would like to create a video for a Sponsored Brands campaign that copies details and images from their current product detail page. Which tool or service can Kitchen Smart use to achieve this?
- Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
- Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?
- Li manages ad strategy at a pet supply company. He is interested in understanding the nature of his audience, such as the income or age range, on Amazon.com. Which insights would be most useful for him to review and craft the advertising strategy?
- Li would like to create a video asset for his recent campaign. He wants to augment his brand's existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?
- Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?
- Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
- Maria runs a business selling cellphone cases using Brand Stores. What type of advertiser is Maria?
- Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client's recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?
- Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?
- Metrics in the ______ stage help advertisers understand how their ads are driving customers to find out more information about their product.
- ______ metrics show the number of customers exposed to the ad, as well as the total number of exposures.
- Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
- Overlap reports help advertisers to see overlap of audiences across their brand portfolio.
- Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.
- Parents between the age of 30-35 is an example of which type of audience?
- Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
- ______ refers to the knowledge, perception, and familiarity shoppers have of a brand.
- Repeat purchases, return on ad spend, percent of new-to-brand customers, and number of reviews are metrics related to which stage the customer shopping journey?
- Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia's campaign should be aligned with an awareness objective.
- Sponsored ads are managed on which of the following self-service tools?
- Sponsored Products ads are modified to be used through the Twitch channel.
- Taking action online to visit a product page or some other destination reflects which of the following advertising goals?
- The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.
- The ______ consolidates customer insights from various sources, providing a unified view of customers to create custom advertiser audiences.
- The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.
- The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com - including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.
- The ______ measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimization s.
- The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.
- The Sofia Martinez agency is planning their media buying for next year to optimize their media mix and drive increased ROI. Which of the following solutions should they use?
- The ______ stage of the customer shopping journey involves a customer taking action towards a purchase.
- The ______ stage of the customer shopping journey involves driving traffic to a webpage for customers to take an action online.
- Utilizing audience planning solutions to analyze customer demographics and behaviors can help an advertiser create campaigns that will connect with their ideal audience.
- Video ads and display ads can be delivered through which of the following gaming and live streaming service marketing channels?
- Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
- What are Sponsored Products?
- What distinguishes Sponsored Brands ads from Sponsored Products ads?
- What do lifestyle audiences help advertisers to do?
- What insights can advertisers gain from utilizing planning solutions and tools?
- What is the objective of ensuring that your brand is the first choice for customers?
- What is the primary objective of awareness goals in ad campaigns?
- What is the primary purpose of advertisers leveraging planning solutions and tools in their ad campaigns?
- What is the primary purpose of Amazon Ads measurement solutions?
- What is the primary purpose of Sponsored Brands?
- What is the value proposition of the Site Visitation third-party measurement solution?
- What type of ads are delivered through Amazon Music?
- What type of content can be used for guiding potential customers in evaluating product options during the consideration stage?
- What type of study measures relative impact of different sources of advertising over time?
- When advertising, how do loyalty-based objectives differ from consideration-based objectives?
- Where do Sponsored Brands ads primarily show up?
- Which ad type helps to drive brand discovery among customers searching for similar products in relevant shopping results?
- Which ad type is suited for promoting a single product with a customizable message?
- Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
- Which customer shopping journey stage is associated with boosting brand sales and growing business sales?
- Which of the following ad placements allows you to bridge your online and offline marketing through branded experiences and custom campaigns?
- Which of the following ad products allows advertisers to educate and inspire customers with real-time brand interaction through streaming?
- Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.
- Which of the following ad types help brands connect with viewers on streaming services like Freevee and Twitch?
- Which of the following ad types would be used in Whole Foods?
- Which of the following ad types would be used on IMDb?
- Which of the following advertising solutions compares brand-specific insights with existing market research?
- Which of the following Amazon Ads solutions can showcase your brand and products in a multipage, immersive shopping experience?
- Which of the following audiences based on shopping interactions can be used by an advertiser to either re-sell, cross-sell, or up-sell products?
- Which of the following audiences can be built from advertisers’ existing audiences, and leverage machine-learning algorithms to help reach new audiences with similar characteristics?
- Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
- Which of the following brand shopping experiences are used to inspire, inform, and entertain customers with real-time brand interaction within produced shows?
- Which of the following campaign actions describes an advertiser with a conversion business goal?
- Which of the following campaign actions describes an advertiser with an awareness business goal?
- Which of the following describes a partner type of advertiser?
- Which of the following describes a small and medium-sized business type of advertiser?
- Which of the following describes an advertiser strategy with a loyalty business goal?
- Which of the following describes an enterprise type of advertiser?
- Which of the following describes audience insights?
- Which of the following describes overlap reports?
- Which of the following describes the customers most likely to encounter Sponsored Display ads?
- Which of the following examples would be an outcome of a loyalty-based advertising goal?
- Which of the following features are provided in the cross-channel planner?
- Which of the following is a benefit of advertising with Amazon Ads?
- Which of the following is a brand shopping experience channel available for ad placement?
- Which of the following is a channel available for ad placement of Amazon Ads?
- Which of the following is a measurement and analytics advertising solution?
- Which of the following is a pre-built standard audience type available with Amazon Ads?
- Which of the following is a self-service tool to manage Amazon Ads campaigns across Amazon.com, mobile apps, and other affiliated sites?
- Which of the following is an Amazon Ads technology advertising tool?
- Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?
- Which of the following metrics are generated from first-time customers and help advertisers understand ad-attributed purchases?
- Which of the following solutions is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- Which of the following tools can an advertiser use to add custom AI-generated brand images to their Sponsored Brands campaign?
- Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
- Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?
- Which third-party measurement solutions can estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics?
- Which third-party measurement solutions can identify purchase lifts not on Amazon.com?
- Why do advertisers set loyalty goals?
- You have used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
Amazon Ads Foundations Certification All exam questions
- A brand wants to automatically create display ads that update with current pricing and promotions from their Amazon product pages. Which creative tool should they use?
- A brand wants to create a custom, experiential campaign across Prime Video, Twitch, and Fire TV. Which Amazon Ads service specializes in these innovative experiences?
- A brand wants to create video ads without existing video assets, using only their product images and detail page content. Which Amazon Ads creative tool would best meet their needs?
- A brand wants to understand potential audience reach and optimize budget allocation across different ad types. Which planning solution would best help achieve these goals?
- A skincare brand on Amazon has increasing site traffic and new customer sales, but declining customer lifetime value and product ratings. Which metrics would best inform changes to their strategy?
- A skincare brand selling in the Amazon store wants to improve customer retention and product satisfaction. Which metrics should they monitor to inform their strategy?
- Accent Athletics a global sports company, would like to promote a new launch of sports equipment products in their Amazon Brand Store. Which of the following ad types will help them to achieve this?
- Accent Athletics wants a measurement solution that quantifies key shopping engagements at each stage of the shopping journey. Which of the following measurement solutions can they use to achieve this?
- Accent Athletics wants to understand how their digital advertising in the Amazon store influences purchases in physical stores. Which measurement solution should they use?
- Accent Athletics would like to measure the impact of ad tactics on shopping activities across retail outlets, while campaigns are still mid-flight. Which of the following measurement solutions can they use to achieve this?
- Amazon Ads offers Ads Planner to help advertisers develop clear strategies before investing their advertising dollars.
- Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.
- Amazon Marketing Cloud is currently available for which of the following ad types?
- An eco-friendly skincare brand wants to run display ads directly on premium third-party publisher sites. Which Amazon Ads solution provides direct access to these publishers?
- Ana wants to run an audio ad campaign to reach listeners across first-party and third-party streaming audio services worldwide. Which Amazon Ads channel should she use?
- Brand Stores can receive traffic from both social media and sponsored advertising campaigns.
- During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which type of goal are they measuring?
- ______ helps advertisers understand which of their digital advertising efforts beyond Amazon.com successfully drive Amazon store sales and influence purchase decisions.
- Impressions and reach metrics are used to measure success in the awareness stage of the customer journey.
- Iris, a disposable camera company, recently used Twitch Ads to introduce new customers to their products, telling their brand story to a new audience. Which type of campaign is this?
- ______ is a device where customers can browse, buy, download, and read e-books, newspapers, and magazines.
- ______ is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads events as well as their own event tables.
- ______ is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.
- ____ is an available Amazon Ads media channel that allows advertisers to deliver video and display ads through its gaming and live streaming service.
- Jane has written three best seller books and recently launched a campaign for her next book using Sponsored Products. What type of advertiser is Jane considered?
- Kitchen Smart wants to create a new video ad using their product detail page images and information. Which Amazon Ads creative tool should they use?
- Li wants to advertise to audiences who enjoy gaming and interactive livestreaming content on Twitch. Which ad formats does this streaming platform support?
- Li wishes to drive consideration amongst shoppers who have recently browsed for products in the air sports category. Which audience type would best help Li achieve this goal?
- Li would like to enhance his existing video ad with Amazon ratings and brand elements. Which of the following tools should he use?
- Li would like to reach viewers on Twitch. Which type of ad should Li use?
- Mateo sells sports equipment on Amazon.com and would like to create a series of customized videos as a part of his brand awareness campaign. Which creative self-service tool can he use to create these videos?
- Meredith is creating a Microsoft Audience Network campaign and is selecting images. Which of the following statements are Microsoft Audience Network image requirements that Meredith must adhere to? Select all that apply.
- Paulo's company just launched a new mic stand. It's designed to work with their existing microphones. He wants to reach past microphone purchasers in his campaign. Which audience combination would best reach these relevant customers?
- Sophia wants to promote their vintage apparel brand to shoppers that have not yet heard of the brand or its products. Sophia's campaign objective is awareness.
- The add-to-cart metric provides insight into which stage of the customer marketing journey?
- The _______ is a media planning solution that helps advertisers develop full-funnel strategies, understand audience opportunities, and optimize budget allocation across sponsored ads, display, streaming TV, and other channels where customers spend their time.
- The ______ measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimizations.
- What is the main focus of purchase or conversion advertising goals?
- What type of ads are delivered on Amazon Music?
- Which ad type promotes individual product listings on Amazon using a cost-per-click model?
- Which advertising solutions can drive traffic to a Brand Store on Amazon.com?
- Which Amazon Ads channel allows advertisers to reach audiences through interactive livestreams and gaming content?
- Which custom audience tool can be used to create new audiences using traffic from the advertisers' website?
- Which customer shopping journey stage focuses on turning customer interest into measurable purchasing actions?
- Which free Amazon Ads solution allows brands to create a multipage, immersive shopping experience with its own web address (Amazon.com/brandname)?
- Which metrics help advertisers measure how effectively their ads increase brand recognition among new audiences?
- Which of the following best describes where customers encounter display ads?
- Which of the following is an example of an industry standard success metric available when using Amazon Ads?
- Which of the following is not mentioned as a type of shopping interaction used to build custom audiences in Amazon Ads?
- Which of the following solutions provides a report featuring annual and quarterly views of audience sizing across the customer journey?
- Which self-service Amazon Ads tool allows advertisers to create and manage video ads, device ads, and audio ads?
Amazon Ads Retail All exam questions
- A(n) ______ is a planned and organized effort to release a new product for sale.
- Actions such as clicking through an ad to see more products offered by a brand, subscribing to a newsletter, or following a brand on social media are examples of customer engagement that promotes long term-brand recognition and loyalty.
- Adsol, an advertising agency, needs to confirm whether their client, Organique, is presenting the Featured Offer for a specific product. Where can Adsol find this information?
- Advertising agencies are allowed to create Seller Central accounts on behalf of their clients who sell on Amazon.com, if they are able to provide the correct documentation.
- Agency professionals must contact Amazon to request access to their clients' Seller Central accounts.
- All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.
- ____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.
- Amazon retail can help brands connect with customers and help guide their shopping experience from discovery to purchase.
- An Amazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?
- Ana is checking their client's product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?
- Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?
- Customer engagement refers to the quality of the connection between brands and customers, as well as the relevance of the message and the inspiration it sparks in customers to take action.
- Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.
- How can the Product Opportunity Explorer tool help sellers prepare for a new product launch?
- How could an Amazon.com seller benefit from the information found under the Performance section of the navigation bar on Seller Central?
- How does Vendor Central use the information from the product catalog to help with business operations?
- If you have a product you want to sell that already exists on Amazon.com, it must match to an existing product detail page.
- If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you're required to have a Global Trade Item Number (GTIN).
- In order to be eligible to sell products through Vendor Central, products must have a registered trademark.
- In the Fulfillment by Amazon (FBA) model, sellers pay storage and fulfillment fees including; long-term storage fees, unplanned services fees, and returns processing fees.
- including multi-user accounts, an approval workflow, tax exemptions, and dedicated customer support is the correct answer Which of the following documentation is required and must be submitted to create a Seller Central account?
- ____ is a paid program for sellers where Amazon takes care of customer service on your behalf for your self-fulfilled orders.
- _______ is a tool that brands can use to launch email marketing campaigns to their followers on Amazon.com.
- ____ is Amazon.com's drop ship program, where vendors ship directly from their warehouse to the customers.
- Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?
- Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane's business?
- Jane wants to use the A+ Content Manager to add rich content to product detail pages. What section of Vendor Central should they navigate to?
- Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?
- John is a current seller on Amazon.com who wishes to take advantage of additional protective measures that can help manage listings, report violations, and monitor progress of their protection stats. Which of the following programs could John use?
- Kitchen Smart is a vendor who has an agreement with Amazon.com to allocate a small part of their warehouse to be used as an Amazon.com fulfillment center to fulfill Amazon.com orders. Which vendor fulfillment program is Kitchen Smart apart of?
- Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?
- Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?
- Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?
- Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?
- Organique is a successful Amazon.com seller looking for a fulfillment solution that can help offload some of their current storage, shipping, and customer service responsibilities. Based on this information, which of the following fulfillment options should Organique select?
- Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
- Style, color, and size are examples of _____, when referring to products listed on Amazon.com
- The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.
- The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.
- Variable closing fees, FBA fees, Amazon Ads fees, high-volume listing fees, and refund administration fees are examples of what type of fees for Amazon.com sellers?
- Vendors should connect with their Amazon vendor manager to learn more about shipping and inventory solutions they may be eligible for.
- What is the Amazon.com version of a SKU (Stock Keeping Unit) that is used to identify unique products listed on Amazon.com?
- What is the minimum number of customer reviews a product should have to be considered retail ready?
- What is the name of the self-service portal that Amazon.com sellers use to create listings, manage orders, and correspond with customers?
- What type of access must be granted for an agency to be able to view and edit Store names as well as use the Stores builder tool within Seller Central?
- Where can a seller manage their weekend delivery times for their Amazon.com products?
- Where can Amazon.com sellers access Seller University?
- Where on Vendor Central can vendors update product costs?
- Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integration s, and bulk listings?
- Which business component is managed by vendors in Vendor Central?
- Which of the following actions can sellers complete in Seller Central?
- Which of the following actions can vendors complete in Vendor Central?
- Which of the following correctly describes the benefits of Amazon Business to selling partners?
- Which of the following could be considered a challenge when launching a new product?
- Which of the following delivery options provides ultrafast delivery on groceries and household essentials?
- Which of the following describes why you should monitor the performance of your sales and advertising campaigns throughout the campaign, instead of waiting until the campaign is over?
- Which of the following factors should be considered by a seller when selecting an Amazon.com selling plan?
- Which of the following fulfillment solutions is available to vendors, rather than sellers, who sell on Amazon.com?
- Which of the following is a customer engagement tool available on Seller Central?
- Which of the following is a paid service that gives Amazon.com sellers access to a designated Amazon account manager?
- Which of the following is an Amazon retail solution that combines the convenience and value of Amazon.com with a business-relevant product selection to address the needs of businesses and organizations?
- Which of the following is true about a product that is considered retail ready?
- Which of the following last mile delivery options helps ensures delivery to a secure location?
- Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?
- Which of the following sections in Vendor Central is where you can view and download sales, inventory, and demand forecast insights?
- Which of the following statements accurately describes the Amazon Business Seller Program?
- Which of the following tools can be used to identify and fix listing issues affecting discover ability, product detail page experience, and customer returns?
- Which of the following two options are available when adding product listings through Vendor Central?
- Which type of product variation includes unique product details in the product detail page title?
- Which type of selling partner must be invited to sell on Amazon.com?
- Which Vendor Central tab allows you to update bank account, tax detail, warehouse, and return addresses?
Amazon Ads Retail Certification All exam questions
- Retail insights can look back to compare insights from ___________ in the past.
- Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
- Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integrations, and bulk listings?
- Which of the following fulfillment solutions are available to vendors selling on Amazon.com?
- Which of the following tools can be used to identify and fix listing issues affecting discoverability, product detail page experience, and customer returns?
amazon ads retail ENG version All exam questions
- ____allowsU.S.based Prime members to shop directly from sellers’online stores with fast,free delivery,a seamless checkout experience,and free returns on eligible orders.
- An a is checking their client's product detail page for retail readiness.Whichof the following issues should be flagged as needing improvement to be considered retail ready?
- AnAmazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?
- Athletic a Shoes sells their inventory directly to Amazon,whereas Shoe z owns their inventory and uses Amazon.com to list products for sale.Which company is anAmazon.comvendor?
- How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?
- How could an Amazon.com seller benefit from the information found under the Performance section of the navigation baron Seller Central?
- In order to register in Amazon Brand Registry,a selling partner must have which of the following?
- ____is a paid program for sellers where Amazon takes care of customer service on your behalf for yourself-fulfilled orders.
- ______is a partnership between Amazon and local businesses to provide free and secure locations to deliver and pickup Amazon packages.
- _____lets you communicate with Amazon.com customers via email or Seller Central.The service uses encrypted email addresses for both customers and sellers and is the only approved method for communicating with customers on Amazon.com to complete orders or to respond to customer service questions.
- Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com.Which platform will Maria need access to in order to manage their client's system integration?
- Organ i que is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders.Which of the following best describes Organ i que?
- Paulo recently launched a Sponsored Products campaign to help boost sales of a newproduct.The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
- Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas.Which tab in Seller Central can this tool be found?
- The variation format that features a display of swatch images instead of a drop-down menu is known as a_____?
- ____uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.
- Variable closing fees,FBAfees,Amazon Ads fees,high-volume listing fees,and refund administration fees are examples of what type of fees for Amazon.com sellers?
- What does it mean for a product to be considered retail ready?
- What is the Amazon.com version of aS KU(Stock Keeping Unit)that is used to identify unique products listed on Amazon.com?
- Which Amazon.com selling plan gives sellers access to advanced selling tools suchas,inventory management,B2B,API integration s,and bulk listings?
- Which component of Seller Central provides high-level insights into various aspects of your Amazon.com retail business,including summaries of recent orders or payments,performance metrics,and selling notifications?
- Which of the following components of retail readiness could negatively affect campaign performance?
- Which of the following could be considered a challenge when launching a new product?
- Which of the following delivery options provides ultra fast delivery on groceries and household essentials?
- Which of the following documentation is required and must be submitted to create a Seller Central account?
- Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast,free shipping,and exclusive deals?
- Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B 2 B selling?
- Which of the following resources are available to Amazon.com sellers on Seller University?
- Which of the following tools can be used to identify and fix listing issues affecting discover ability,product detail page experience,and customer returns?
- Which type of selling partner sells products to Amazon directly,which are then sold by Amazon on Amazon.com?
amazon campaign planning ENG version All exam questions
- Ada eze is an advertiser at an athletic wear company promoting a new women's running shoe.She used audience insights to determine that shoppers most likely to engage with herbrand were married women,so she tailored her creative to best reach this audience.Which audience insight did she use to learn this?
- Ali fy has worked with Amazon to create a campaign that uses an Easter egg for unique shopping queries.For which of the following goals is this strategy LEAST likely to be effective?
- Amelie is setting up a link-out campaign for her client,a brand that sells home goods.The campaign'sad mentions a 25%off coupon for new customers.What should Amelie consider in order to promote a positive customer experience?
- Brighton wants to understand the time between repeat purchases of his brand's products so he can find the ideal time tore engage shoppers and drive loyalty. Which audience insight would help Brighton achieve this goal?
- Chu kw udi wants to understand when his brand's customers are most likely to buy so that he can do a homepage takeover on a day that shoppers are most likely to purchase his products.Which audience insight would help him find this information?
- Dar ci is reviewing an overlap for herbrand and notes that one of the overlapping audiences has a size of 4.What does this indicate?
- Franco has pulled an overlap report to learn more about his brand'saudiences. He sees an affinity score of 2.What does this indicate?
- Green Telecommunications is about to launch a campaign with a creative that states"We have the fastest LG network."Why might this ad lead to a poor customer experience?
- Healthy Byte wants to engage"healthy lifestyle"customers.They've determined that there are three core audiences that are likely to respond differently to different creatives.Which ad solution should Healthy Byte consider using to effectively reach all three audiences?
- Jaque line used the audience planning tool to uncover an opportunity to engage shoppers that have shown purchase intent in her products but did not purchase. Which of the following approaches would you suggest to Jaque line?
- Juan Carlos is an advertiser of luxury perfumes.Juan Carlos would like to understand what audiences are the most similar ones to their existing customers that they could potentially reach through their advertising.He should use...
- Juan is looking to drive product discover ability for a new product during key research moments in the customer journey.Which of the following solutions best fits this use case?
- Meg is an advertiser at a consumer electronics company.She has run advertising campaigns on Amazon in the past,and after mixed results,wants to reconsider her approach.What should she first do before crafting an advertising strategy?
- Nino is an advertiser for an apparel company that sells both men'sandwomen's clothing.How might Nino best use audience insights to see how his brand performs in each category?
- OceanWorld,a swimwear brand,considers summer to be their peak season. What is the recommended approach for them to help customers discover, consider,and purchase their products during and outside of peak season?
- Out-of-home(OOH)executions maybe best suited for which type of goal?
- Ru fina referenced insights for similar brands and determined that,inherbrand's category,herbrand was below the category benchmark for time between purchases.What type of campaign strategy could Ru fina run to help herbrand reach the benchmark?
- Select all that apply:Amazon Brand Analytics can…
- Shunsuke is an advertiser at a kitchen appliance company.Her an an awareness campaign to promote his brand's award winning toaster.A few months after the campaign ended,he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products.What is this likely tomean?
- To by is adding video to his client's campaign plan because he recognizes that video is most effective in meeting which goal?
- What is one benefit of launching an out-of-home(OOH)campaign with Amazon?
- What stages of the shopping journey does the audience planning tool consider? Select all that apply.
- Wheelhouse,an advertising agency,want store engage shoppers who viewed one of their client's product pages but did not purchase.Which solution is best to re engage these shoppers?
- When should an advertiser consider leveraging below the fold(BTF)placements?
- Which Amazon custom advertising solution is described as"outofhome placements that are brought into homes"?
- Which custom solution allows advertisers access to premium placement on Amazon'shomepage?
- Which of the following is a benefit to combining display ads with sponsored ads?
- Which of the following is generally used to drive short-termsales?
- Which of the following options is the most useful strategy in reaching customers to achieve short-termgoals?
- Which of the following statements about the audience planning tool is INCORRECT.
- Which of the following strategies has been shown to increase reach of high-intent shoppers by 10 times?
- Which retail metric highlight show frequently an advertiser's products show up in organic widget s such as recommendations or"frequently bought together with"?
- Why is it important for an advertiser to consider the length of time between shoppers'discovery and final purchase?
- YY Finance does not sell product or services on Amazon but is interested in leveraging Amazon Advertising solutions.Which campaign type is NOT available to YY Finance?
Amazon DSP All exam questions
- Amazon DSP allows you to create and download custom reports and configure reports with specific metrics and dimensions to suit your campaign goals.
- Amazon DSP campaigns can link to an Amazon destination, such as a product detail page on Amazon.com as well as non-Amazon destinations, such as a brand's website.
- Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.
- Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium connected TV (CTV), video, and display, and publishers around the world.
- Anand is considering using Amazon Publisher Director (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?
- Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:
- Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?
- Danbi noticed their display campaign had high impressions, but did not receive many views. This most likely indicates that:
- Display ads on Amazon.com must always contain the advertiser's brand name and/or logo.
- For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.
- Gerald is writing copy for their upcoming display campaign to promote their new sunscreen. Which copy would meet policy requirements?
- Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand's offerings. Using Amazon DSP, what would you recommend?
- Jack and Jill want to run an ad with copy that reads "Learn more about our brand". Is this copy compliant with policy?
- Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?
- Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?
- Josue wants to create a display campaign that links to their Amazon product detail page. Why must they use eCommerce display ads for this?
- Kitchen Smart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads "Hurry, buy now!" Is this compliant with Amazon Ads guidelines and acceptance policies?
- Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?
- Programmatic advertising uses software to automate the process of buying and selling digital ad inventory through real-time auctions.
- Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN re targeting to drive conversions. What type of campaign would you recommend to further support this strategy?
- Renaldo is writing copy for their upcoming display campaign to promote their new digital watches. Which copy would meet policy requirements?
- Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:
- size responsive ads. The ad experience is constructed using ASIN details from the product detail page is correct because Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular apps and third-party websites.
- thousands of brand-safe websites, devices, ad formats as part of a single campaign is correct because Amazon DSP enables Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?
- To create a custom report focused on segmentation analysis, which of the following dimensions would you select when generating your report?
- Video ads purchased on Amazon DSP includes which of the following formats?
- Wenjing is a campaign planner at an agency. They have a client who sells car insurance and do not offer any products for sale in the Amazon store. Is this company eligible to use Amazon DSP?
- What Amazon DSP feature allows advertisers to improve their campaign performance by automatically adjusting bids based on the predicted likelihood of a user converting?
- What are the different pricing models available for programmatic ads on Amazon DSP?
- What are the main benefits of using Amazon DSP?
- What breakdowns are available in custom reports to analyze inventory?
- What can brand halo help advertisers better understand?
- What is a key benefit of the user interface offered by Amazon DSP?
- What is a key feature of Amazon DSP that allows advertisers to reach a wide range of audiences?
- What is a recommended best practice for setting up Amazon DSP campaigns to improve performance?
- What is the benefit of using "Prioritize KPI target" when setting up bidding priority during campaign setup?
- What is the primary benefit of the budget optimization feature in Amazon DSP campaigns?
- What is the primary benefit of the real-time capabilities of a demand-side platform (DSP) in programmatic advertising?
- What is the primary purpose of a demand-side platform (DSP)?
- What is the standard attribution window for Amazon DSP?
- What mechanism does programmatic advertising uses to deliver the most effective ads to audiences?
- What time unit breakdowns are available for campaigns with custom reporting?
- Where can audio ads purchased with Amazon DSP run?
- Where on Amazon DSP can advertisers explore and select the best creative assets to optimize their campaigns?
- Which Amazon DSP service model allow advertisers to create campaigns on their own and without insertion orders?
- Which Amazon DSP service model provides full programmatic campaign management and is billed using an insertion order?
- Which best describes brand halo conversion?
- Which best describes the benefit of running cross-device campaigns?
- Which best describes the benefit of using the Discovery tab in Amazon DSP?
- Which is the most significant benefit of using Amazon DSP for brands that do not sell their products in the Amazon store?
- Which metric would best reflect success in driving awareness?
- Which metric would best reflect success in driving consideration?
- Which metric would best reflect success in driving conversion?
- Which metric would best reflect success in driving loyalty?
- Which of the following are best described as components supplied by the advertiser, or pulled directly from the product detail page, to automatically generate creative variants using the ad components, such as a headline, description, and image?
- Which of the following best describes "Prioritize spending full budget, while maximizing performance" when setting bidding priority during campaign setup?
- Which of the following best describes a common use case for Amazon Ad Tag (AAT)?
- Which of the following best describes Amazon Ads guidelines and policies around claims?
- Which of the following best describes asset-based creative (ABC) for display ads?
- Which of the following best describes brand safety pre-bid targeting?
- Which of the following best describes Performance+ audiences?
- Which of the following best describes the conversion rate?
- Which of the following is best described as a creative that traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components?
- Which of the following is best described as measurement of aggregated audience interactions with ads that have contributed to an advertiser’s goal?
- Which of the following is the correct hierarchy for campaign setup in Amazon DSP? Top line starts from left to right.
- Which type of goals do Performance+ campaigns best support?
- Why does Amazon DSP prioritize clicks over views when assessing attribution?
- You are working on a new display ad and want to add a custom image. What is the maximum word count allowed in a custom image?
- Zoya is analyzing their recent campaign, and notice that certain supply sources are performing better than others across key metrics. What would be the best way to optimize their campaign?
Amazon DSP Advanced All exam questions
- A customer purchases a product from your brand that is not a tracked ASIN for your campaign. The purchase will be counted as a brand halo purchase, allowing you to understand the overall lift in brand-wide conversions from your campaign.
- A customer views an ad, clicks on the ad, and then makes a purchase. What type of activity is this?
- A non-endemic advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?
- A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand's mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera after clicking on the ad for the camera cases. Conversion will be awarded to which campaign?
- A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand's mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera from the brand. Purchase conversion will be awarded to which campaign?
- A shopper's journey to purchasing a coffee maker on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 12 - Sponsored Brands ad view -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads' attribution methodology, which ad interaction will be credited for this conversion?
- A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 15 - Display ad click -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads' attribution methodology, which ad interaction will be credited for this conversion?
- A skincare brand wants to reach females who are in-market for either beauty products or haircare. How should they set up their audience targeting?
- Ads are only eligible for conversions if users have either clicked or viewed the ads.
- All content must be served from the ad server’s domain and may not call from other domains.
- All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?
- Amar, an advertiser, wants to track traffic on his brand’s website as well as physical retail transactions. What tool could he use to track both things?
- Amazon Ads enables you to create brand-based audiences around which of the following behavior types? Select All Correct Responses
- Amazon Ads is integrated with multiple supply-side platforms (SSPs), meaning you can easily access your negotiated inventory with third-party suppliers via Amazon DSP, and run all of your campaign strategies in one place.
- Amazon Advertising tag (AAt) supports conversion insights.
- Amazon Advertising tag (AAt) supports conversion insights. Therefore, you do not need to use a simple conversion pixel for conversion insights, optimization, and reporting.
- Amazon DSP supports creation of lookalike audiences from:
- An advertiser is looking to secure inventory on the homepage of xyz.com and wants to buy it for $20 CPM. Entering into which type of private marketplace deal with the publisher would guarantee their inventory at a fixed price?
- An advertiser selling products in the Amazon store implements Amazon Ad Tag (AAT) on their external website. What is the primary benefit of this strategy?
- An advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?
- An advertiser wants to expand their reach using audiences that don't rely on cookies. Which of the following should they choose that best meets these requirements?
- An advertiser who sells products on their own website, but not on Amazon, wants to use Amazon DSP to improve their advertising strategy. Which of the following is the MOST appropriate use of Amazon Ad Tag (AAT) for this advertiser?
- An advertising agency is simultaneously running 25 campaigns for their client. While they want to maximize performance, they also want to minimize manual campaign manipulation. Which optimization strategy should they choose?
- Arturo is planning the creative strategy for an upcoming campaign. What is the best approach to take?
- Attribution reinstatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign. This process then occurs on a rolling basis following each reinstatement.
- Attribution restatements occur 10 days, 2 weeks, and 4 weeks after the original conversion is attributed to a campaign.
- Automate budget allocation will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.
- Automated budget optimization will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.
- Beatrix is interested in using a third-party measurement provide to get additional metrics on placements like Streaming TV ads and mobile apps. Which solution would you recommend for their use case?
- Bjorn is using a third-party tag for their upcoming display campaign, but the third-party tag indicates it is “Unrecognized” in Amazon DSP. How would you help them troubleshoot this issue?
- Bulksheets are recommended to manage:
- Bulksheets are recommended to manage: Select All Correct Responses
- Bulksheets are which file format?
- By choosing the “While spending full budget, maximize performance” bid strategy, you want to maximize your campaign performance at a given base bid.
- Choosing this simple pixel type allows you to manage fewer pixels and gives more flexibility when embedding them.
- Creative macros are short commands or shortcuts for commands used to pass back metrics to a third party.
- Creative macros can be used to allow third-parties to view metrics to provide greater visibility into third-party creatives served through Amazon DSP.
- Dev has uploaded a creative including their brand logo, a call to action to “shop now”, high quality imagery, legible text, the prime day logo, and 15 second animation. The creative was rejected due to non-compliance with creative guidelines. Why was the item non-compliant?
- Fill in the blank: If the projected spend of all line items sums to an amount less than your order budget, then your budget is _______
- Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a "Learn More" button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?
- For your campaign to receive credit for conversions, you must associate the appropriate ASINs or events to your campaign in order settings.
- Harshdip is running a campaign with the ‘Prioritize target KPI’ bid strategy and is pacing at 100% but not hitting the desired goal KPI. What optimization strategy can the advertiser use to improve performance?
- How do Amazon Publisher Cloud (APC) deals differ from traditional contextual deals on the web?
- How will conversions be impacted (if at all) after a campaign ends?
- Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?
- If a campaign is under delivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?
- If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?
- If Amazon Ads has an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
- If you associate two events to an order, and they both have the same conversion name, the combined ad-attributed conversions for both those events will be aggregated into one column in reporting.
- If you have an existing server-to-server integration with a third-party measurement provider, you must use the adapter URL Amazon Ads provides, you cannot use a pixel.
- If you use third-party served creatives in Amazon DSP, which of the following policies are true? Select All Correct Responses
- If you want to control your pacing and performance trade-off for your advertising campaign, what is the best option to choose in order settings?
- Is it a best practice to select multiple private marketplace deals on the same line item?
- Jason, an advertiser for a brand that does not sell on Amazon, is running a link out campaign and wants to drive traffic to his automotive website. What type of component-based creative should Jason use to achieve this?
- Johan wants to reach potential customers who have shown interest in their products but haven't purchased yet. Which audience solution is most appropriate?
- Jose wants to run a campaign during Black Friday and Cyber Monday, aligning their brand with relevant content. Which deal package would be most appropriate for this purpose?
- Kaia received notification that a digital camera creative was rejected. The creative showcases the "Iris Snapshot 3" model. However, the landing page linked in the ad features the "Iris Snapshot 3 Lite" version. Why was this creative rejected based?
- Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. In order to engage audiences based on shopping behaviors, which type of signals should they use?
- Luan wants to reach shoppers who have shown interest in their products or similar products on Amazon.com. Which type of signals should they use?
- Marion is running a campaign, but observes that the performance and delivery are both low. What action would you recommend they take?
- Morgan wants to combine data from various sources, including their own signals and Amazon DSP data. Which tool should they use to analyze the data and create custom audiences?
- Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which custom solution should they use?
- Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which type of signals should they use?
- Multiple buyers can participate, delivery is not guaranteed, and no priority access is typically offered versus open auction buying. This describes which type of deal?
- reached its frequency cap for that user, and The Amazon Ads view ability threshold set for the line item did not meet the Which auction type is a digital buying model where the highest bidder above the floor price wins the auction, and pays exactly the amount they bid?
- Select all settings you must adjust when setting up a private marketplace deal in Amazon DSP. Select All Correct Responses
- Serena, an advertiser, notices that her latest Amazon Ads campaign is showing significantly different attribution results compared to the previous campaign she ran earlier in the year. Review the factors that she identifies: -The campaigns leveraged the same strategy. -One campaign yielded more clicks and conversions. -One campaign was running during Black Friday, while the other ran during the spring time. Which of the factors is most likely to cause differing attribution results between two Amazon Ads campaigns?
- the Amazon store and third-party websites, enabling campaign optimization and reporting because the primary purpose of Events Which of the following is not a benefit of "prioritize KPI target" type of bidding priority?
- third-party tag in the tag source section of creative settings.
- Third-party video creative type supports which of the following third-party tags?
- To encourage repeat purchases from existing customers who bought products within the last year, which audience type should a brand use when promoting complementary products?
- Ursus is interested in expanding reach of their ads beyond Amazon O&O. Which supply source would you recommend they consider?
- Using the audience builder in Amazon DSP, you are able to create custom audiences based on which of the following? Select All Correct Responses
- Vanessa, an advertiser selling in the Amazon store wants to set up a creative to drive traffic to specific product detail pages. What type of component-based creative should Vanessa use to achieve this?
- What does ASP (Additional Spend Potential) represent in Amazon DSP?
- What does interoperability with third-party ad IDs allow advertisers to do?
- What is a benefit of server-to-server (S2S) integration s in Amazon DSP?
- What is a benefit of server-to-server (S2S) integrations in Amazon DSP?
- What is a key benefit of using a data management platform (DMP) to transfer existing audiences to Amazon DSP for activation in your Amazon Ads campaigns?
- What is a key benefit of using Dynamic Creative Optimization (DCO) in ad campaigns?
- What is a recommended step to optimize an under performing deal on the SSP side?
- What is a recommended step to optimize an underdelivering deal on the SSP side?
- What is a recommended step to optimize an underperforming deal on the SSP side?
- What is Amazon DSP’s attribution lookback window?
- What is the key difference between a Private Auction (PA) deal and a Preferred Deal (PD) on Amazon DSP?
- What is the primary focus of Performance+ for endemic advertisers?
- What is the primary focus of Performance+?
- What is the primary purpose of Events Manager on Amazon DSP?
- What is the use of a third-party impression URL in Amazon DSP?
- What should an advertiser do if the sum of projected spend across line items is less than the total lifetime order budget?
- What should be included in a third-party tag to ensure accurate impression counting?
- What should you do if none of the creatives associated with a line item match the ad size requirements in the request?
- What strategies does Performance+ offer to help achieve KPIs?
- What tactics does Performance+ offer to help achieve KPIs?
- What type of video creative does Amazon DSP support for third-party tags?
- When are conversions for Amazon DSP campaigns reported?
- When assigning multiple audience segments to a line item, an advertiser wants to increase scale by serving ads to shoppers in any of the selected segments. Which option should they choose?
- When directing to an Amazon Ads site for mobile in-app ads with a third-party tags, you can use a 1x1 pixel or a redirect.
- When setting up a campaign with multiple line items using budget optimization, what is the best practice for pacing profiles?
- When should an advertiser consider using bid modifiers?
- When using Amazon Advertising tag (AAt), you must install event code on each page of your website where the user action takes place or use a tag manager to ensure AAt is placed on each page.
- When would you NOT want to use the "prioritize KPI target" bidding priority in Amazon DSP?
- When you’re creating a simple pixel in Amazon DSP, which of the following is true?
- Where can you access and manage deals (deals on Amazon 1P Publisher properties i.e. Prime Video, Twitch, etc. and on third-party supply) on Amazon DSP?
- Where can you access and manage deals on Amazon DSP?
- Which action can you take after creating Amazon Ad tag?
- Which activity provides a stronger signal of an ad's impact on a conversion.
- Which best describes the "lead-in" stage for a bid calendar for a high traffic event?
- Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?
- Which is a tool where advertisers buy ads in an automated fashion?
- Which of the below is NOT considered a conversion metric?
- Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP? July 3rd: Desktop display ad view --> July 24th: Mobile display ad click --> July 25th: Video ad view --> July 30th: Purchase made
- Which of the below statements is true for private auction deals?
- Which of the below statements is true for private auction deals? Select All Correct Responses
- Which of the following are reasons your private marketplace deal may not be bidding?
- Which of the following are reasons your private marketplace deal may not be bidding? Select All Correct Responses
- Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.
- Which of the following best describes if line items in your budget have "optimized out"?
- Which of the following best describes rule-based audiences?
- Which of the following best describes the range of creative formats available on Amazon DSP?
- Which of the following deal types are an invitation-only, pre-negotiated arrangement between a publisher and an advertiser?
- Which of the following deal types helps access inventory at fixed pricing with higher prior it iz ation?
- Which of the following deal types helps access inventory at fixed pricing?
- Which of the following deal types is a pre-negotiated arrangement between a publisher and an advertiser?
- Which of the following enables third-party providers to accurately perform certain functions, such as counting impressions and clicks?
- Which of the following is a benefit of similar audiences?
- Which of the following is a best practice for budget optimization to help maximize delivery and performance?
- Which of the following is a best practice for budget optimization to help maximize delivery?
- Which of the following is a key feature of Responsive eCommerce Creative (REC) on Amazon DSP?
- Which of the following is a policy for using third-party served creatives on Amazon DSP?
- Which of the following is an insight collected through Amazon DSP’s Amazon Advertising tag (AAt) solution?
- Which of the following is not a benefit of “prioritize KPI target” type of bidding priority?
- Which of the following pre-negotiated deal arrangement between a publisher and an advertiser gives you the highest prioritization?
- Which of the following represents the best practices for setting up third-party deals in Amazon DSP?
- Which of the following statements accurately describes attribution restatement for Amazon DSP campaigns?
- Which phase of a high traffic event would you recommend gradually easing off bids?
- Which setting must you adjust when setting up a private marketplace deal in Amazon DSP?
- Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data, including product views, purchases, and cart abandonment s?
- Which solution gives advertisers the ability to pass dynamic events for audience creation and conversion management, enabling personalized audience targeting using detailed visitor data?
- Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high win-rate STV ad supply across the open internet and from premium publishers and broadcasters?
- Which supply source enable advertisers to access addressable, display, online video (OLV), and reserved, high wiZavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?
- With Amazon Advertising tag (AAt), you can capture hundreds of events using one tag and use them for creating multiple audiences.
- With Amazon DSP, advertisers can access both 1P and 3P supply.
- Xiaoyan is interested in deals that provide invitation-only access to select inventory with flexibility in pricing. Which type of deals are they looking for?
- You are running a campaign with the bid strategy “Maximize performance,” and your campaign is under-pacing, but you are hitting your goal KPI. What is an optimization you can implement to improve pacing?
- You can append a third-party tags to a mobile Amazon Ads owned and operated creative to enable you to pull view ability reporting in the third-party’s portal.
- You can create audiences from data captured by Amazon Ad tag, in the audiences tab of Amazon DSP.
- You can download campaign settings and upload modifications via bulksheets in either your advertiser, order, or entity view.
- You can download or upload bulksheets across advertisers within the same entity.
- You can modify parameters to include in bulksheet downloads.
- You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true?
- You can securely transfer audiences from third-party insight providers (DMPs, etc.) to Amazon DSP via Amazon’s Advertiser Audiences. Which of the following statements is true? Select All Correct Responses
- You can set up a private marketplace deal manually or through an API.
- You can use mobile advertising IDs as a file type to create hashed audiences
- you will need to append your third-party tag in the tag source section of creative settings, For video, the third-party video creative type supports VAST 2, VPAID Flash, and VPAID JS third-party tags, and When directing to an Amazon Ads site for mobile in-app ads with third-party tags, Amazon Ads requires using a 1x1 pixel and not a redirect. These policies are true because If you select “Maximize performance” as the bid strategy in order settings, but uncheck “bid optimization models,” what happens?
- You're an advertiser running a full funnel campaign for Black Friday/Cyber Monday. You leveraged an event lead-in strategy and have planned conversion focused ads to run day of event. It’s now the Day of event. What should be your primary focus during this stage to maximize your advertising impact?
- You're managing an e-commerce website and want to create a remarketing campaign to engage users who have abandoned their shopping carts on your website. Which audience creation tool would be most effective for reaching cart abandoners with personalized ads and special offers?
- Your order is running the “While spending full budget, maximize performance” bid strategy and opted into “bid optimization models.” The lines in your order start under-pacing. This will most likely cause which of the following?
- Zavier wants to engage audiences who recently engaged with video game content on Twitch. Which type of signals should they use?
amazon dsp advanced ENG version All exam questions
- A customer views an ad,clicks on the ad,and then makes a purchase.Whattype of activity is this?
- Advertiser A bids$0.45,Advertiser B bids$0.65,and Advertiser C bids$1.05. Which of the following is true in a second-price auction?
- Bulk sheets are recommended to manage:
- How will conversions be impacted(ifatall)after a campaign ends?
- If you select“Maximize performance”as the bid strategy in order settings,but uncheck“bid optimization models,”what happens?
- If you use third-party served creatives in Amazon DSP,which of the following policies are true?
- Please select all of the pixel solutions offered by the Amazon DSP.
- Third-party video creative type supports which of the following third-partytags?
- This type of pixel can be generated by navigating to the events tab in Amazon DSP.
- What advertiser insights can you use to build lookalike audiences?
- What is Amazon DSP’s attribution look back window?
- Which activity provides a stronger signal of an ad's impact on a conversion.
- Which auction type is a digital buying model where the highest bidder above the floor price wins the auction,and pays exactly the amount they bid?
- Which bid strategy would you require to frequently monitor and optimize in order to balance performance and spend?
- Which of the below scenarios is correct based on the below shopper journey for ads served in Amazon DSP?July3rd:Desktop display ad view-->July24th: Mobile display ad click-->July25th:Video ad view-->July30th:Purchase made
- Which of the following are reasons your private marketplace deal may not be bidding?
- Which of the following are short commands or shortcuts for commands passed to Amazon DSP to enhance ad line and creative monitoring capabilities externally, without the need to generate multiple third-party tag sets.
- Which of the following are true?
- Which setting must you adjust when setting up a private marketplace deal in AmazonDSP?
- Which simple pixels elections provide flexibility after the pixel is created?
- You are running a campaign with the bid strategy“Maximize performance,”and your campaign is under-pacing,but you are hitting your goal K PI.Whatisan optimization you can implement to improve pacing?
- You can securely transfer audiences from third-party insight providers(DMPs, etc.)to Amazon DSP via Amazon’s Advertiser Audiences.Which of the following statements is true?
Amazon DSP Certification All exam questions
- A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.
- A client is interested in implementing a comprehensive audience targeting strategy using Amazon DSP but is unsure about the available data sources. Which of the following accurately represents the complete set of audience targeting capabilities available through Amazon DSP?
- A customer views an ad on April 1st, clicks the ad on April 4th, views the ad again on April 7th, and purchases the product on April 9th. Which of the following receives the credit for conversion?
- A KDP author wants to advertise a newly released series with a Sponsored Brands campaign. They target the ASINs of their well-known best selling titles. Which targeting method are they using?
- A media buyer at an agency is setting up their first campaign to reach audiences watching premium TV shows and movies through Prime Video. Their client specifically wants to appear alongside popular TV series and movies. Which media type should they select in Amazon DSP?
- Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
- Advertisers can use Amazon DSP as part of a full-funnel approach to build brand awareness when shoppers may not be actively shopping by serving ads across thousands of popular third-party apps and websites.
- Amazon Ads enables you to create brand-based audiences around which of the following behavior types?
- Amazon Attribution allows advertises to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
- Amazon DSP ads cannot contain imagery or text that mimics or alters Amazon's branding or logo.
- Amazon DSP campaigns can link in to an Amazon destination, such as a product detail page on Amazon.com, or link out to non-Amazon destinations, such as a brand's website.
- Amazon DSP is available to both endemic advertisers (who sell in the Amazon store) and non-endemic advertisers (who do not sell in the Amazon store).
- Amazon DSP is only available in a self-service model.
- Amazon Publisher Direct (APD) only provides advertisers access to Amazon-owned and operated inventory, like Amazon.com and IMDb.
- Amazon Publisher Direct (APD) provides advertisers direct access to a vast number of premium ad formats (connected TV (CTV), video, and display) and publishers around the world.
- Amazon's ad policies are only relevant for ads served ON Amazon.
- An advertiser has decided to exclude “IM – cell phones” from all seven lines in an order. What bulk edit feature would allow you to do this?
- Anand is considering using Amazon Publisher Direct (APD) and third-party exchanges to accessing more inventory sources. Which of the following best describes the benefits of this approach?
- Anand is considering using Amazon Publisher Director (APD) and open internet exchanges to access more inventory sources. Which of the following best describes the benefits of this approach?
- Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)
- As a new advertiser concerned about brand reputation, you are planning to run a campaign using Amazon DSP and want to ensure your brand's ads won't appear alongside sensitive content across various media types. How does Amazon DSP address this concern?
- ASINs, or products, within the Amazon Attribution console are selected at the order level.
- At which point during the campaign management timeline should an advertiser establish goals and KPIs?
- Attribution contention occurs at the product, or ASIN, level; if you select the same products in multiple orders, your attribution tags with the same promoted products will be eligible with each other for attribution.
- Auction buying is unguaranteed buying.
- Brand or author awareness is measured by ___.
- Bree has set up a campaign in Amazon DSP which utilizes a deal ID. What supply is she leveraging?
- Campaign efficiency is measured by ___. Select all that apply.
- Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with Amazon DSP?
- Choose the best answer that describes promoted conversion metrics.
- Dean wants to highlight the three titles in his fantasy trilogy. Which sponsored ad could he use to achieve this?
- Display ads purchased with Amazon DSP can run on Amazon-owned inventory and open internet inventory across multiple channels, including desktop, mobile, Connected TV (CTV), and audio environments.
- Finnigan wants to grow new-to-brand sales. Which campaign strategy would best help them achieve this goal?
- Fire TVs are shared devices and have strict requirements to protect all members of a household.
- Flynn wants to download a custom report from Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following dimensions should he select for this use case?
- For which advertising method are prices negotiated and based on a fixed CPM with no auction involved?
- For which reason(s) might you add a new pixel to your order?
- Georgeanne is optimizing her children's books campaign and wants to increase brand awareness. Which of the following is the best strategy to achieve this goal?
- Hong has launched a campaign for his client which will run for 60 days. When is the earliest recommended time he should begin reviewing performance data toward optimization?
- How can advertisers calculate return on ad spend and other cost based metrics?
- How long is Amazon's lookback window from the point of conversion, used in reporting ad-attributed metrics?
- If a KDP author has a goal to maximize brand awareness, which of the following is the recommendation for selecting ASINs?
- If you want to access open-exchange mobile web display inventory, what type of line item do you need to create?
- In-line editing allows you to adjust key line item settings at the order level, without needing to open up and save each individual line item again.
- Jack and Jill want to run an ad with copy that reads "Learn more about our brand". This is compliant with Amazon Ads guidelines and acceptance policies.
- Janice has set up a sponsored ad for her new series of cookbooks. She has selected the keyword "computer" for this ad. Which principle explains why her ad may not display?
- Josue wants to create a display campaign that links to their Amazon product detail page. Why should they use eCommerce display ads for this?
- Juan’s advertising goal is sales efficiency. What optimizations should he make to his campaign? Select all that apply.
- KitchenSmart wants to run an ad with copy that creates a sense of urgency for their new food processor that reads "Hurry, buy now!" This is compliant with Amazon Ads guidelines and acceptance policies.
- Kris is managing a campaign where one of the line items is beating the performance goal, yet underdelivering. Which of the following is the recommended approach?
- Marta is an advertiser running campaigns focused on improving consideration metrics of their promoted and brand halo products. Which metrics would be most useful to measure consideration from her campaign?
- Match each campaign goal with the appropriate optimization type.
- Muriel wants to find new keywords to add to her existing campaigns advertising her crime novels. Which downloadable report should they use to inform their direction?
- Olga has several line items under her campaign. Two of the line items are underdelivering and not meeting performance goals, while two are high-performing. Which of the following is the recommended optimization strategy?
- Omar writes science fiction novels. He notices he has been paying for clicks when customers search for "science textbooks." Which keyword match type should Omar use to ensure ads are not served to customers searching for science textbooks?
- Once you create a new advertiser, you will need to notify your Amazon representative for approval.
- Overter is a financial services company that does not sell products or services on Amazon. They are running a campaign on Amazon promoting a new credit card, where the ad directs users to an enrollment page off of Amazon. What type of campaign is this?
- PMP allows you access to direct deals with publishers.
- Ralf is looking to run a full-funnel campaign using Amazon DSP. They are planning to run a video campaign focused on driving reach and a display campaign using ASIN retargeting to drive conversions. What type of campaign would you recommend to further support this strategy?
- Ramona wants to promote her best selling graphic novel with creative that showcases just that title. Which sponsored ad could help her ensure she is appearing in shopping results and related product detail pages in order to drive sales?
- Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2)
- Santiago is running a Sponsored Products campaign with a daily budget of $20. On Tuesday, the campaign spent $20. Based on this, which of the following would be a true statement?
- Spencer analyzed performance for his Sponsored Products campaign for mystery thriller books and realized that they are running out of budget every day. If he cannot increase his budget, what alternative action(s) would be appropriate? (select all that apply)
- Sponsored products are generally used for which objective?
- Stores can include contact information such as phone numbers, emails, or physical addresses.
- Stores do not require a minimum spend.
- Supply via private marketplaces (PMPs) is only available to Amazon DSP managed service users.
- The language for promotions and bundles must be which of the following?
- The performance metrics shown in the custom report cannot be customized.
- There was a viewable display ad on July 15th, a non-viewable video ad on July 22nd, and a viewable video ad on July 29th. The customer had clicked on the first display ad on July 15th and purchased the product on August 5th. Which of the following receives the credit for conversion?
- There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?
- Third-party exchanges rely on which buying method?
- To create a custom report broken down by ASIN type, which of the following dimensions would you select when generating your custom report?
- Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?
- Wesley has been advertising his graphic design books on Amazon for over a year. He notices the campaign performance has been slightly declining, and he wants to know which keywords aren't performing well. Which downloadable report should he use?
- What amount of ratings and reviews does the ASIN selected for an Amazon DSP ad with e-commerce creative require in order to be within Amazon's ad policies?
- What are benefits of observing which Amazon audiences are reached by your non-Amazon ads? Select all that apply.
- What does Amazon strive for through its ad policies? (Select 2)
- What is the recommendation for using full-width images?
- What method(s) of optimization does Amazon DSP offer?
- What might you do to optimize Store pages with high conversions but low views?
- When setting up your Store, which tactic can encourage targeted exploration?
- When shoppers click on an ad and are directed to an advertiser's product detail page on Amazon, which customer flow is this?
- Which advertising method may involve real-time bidding?
- Which is Amazon's recommendation regarding a line item's supply sources?
- Which is the correct hierarchy within the Amazon DSP?
- Which KPIs are associated with an awareness goal? (Select 3)
- Which method has shown better return on ad spend (ROAS), according to Amazon data, 2018?
- Which of the below are ways advertisers can measure their non-Amazon ads with Amazon Attribution? Select all that apply.
- Which of the following are features of the Store builder?
- Which of the following describes Amazon Publisher Services (APS)? (Select 2)
- Which of the following describes the viewability standard used by Amazon DSP?
- Which of the following is a requirement for all Amazon DSP advertisements?
- Which of the following is considered paid traffic?
- Which of the following items are allowed in your Store?
- Which of the following pieces of content could cause your Store to be rejected?
- Which of the following refers to the line item setting that increases delivery during the first half of the campaign (up to 25%), then up to 5% during the second half?
- Which of the following scenarios are true for campaign management features in Amazon DSP?
- Which of the following statements about private marketplaces (PMPs) are true?
- Which of these ad copy examples is compliant with Amazon Ads’ Guidelines and Acceptance Policies for claims and substantiation?
- Which of these ad examples is compliant with Amazon Ads’ Guideines and Accepted Policies for branding?
- Which of these ad examples is compliant with Amazon Ads’ guidelines and acceptance policies for ads running on desktop?
- Which sentence best describes the insights gained from reviewing the total detail page view rate (DPVR) metric?
- Which statement accurately describes programmatic advertising compared to direct advertising?
- Which targeting method is better suited to help authors stay on top of search trends and discover new keywords that are generating clicks and sales?
- Which type of advertiser(s) can leverage Amazon DSP for link in campaigns?
- Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
- Why should an advertiser upload all creative asset sizes that are available during campaign set up?
- Would “Shop now” or “Click here” be a compliant CTA? Take a moment to think about why you’ve selected that answer.
- You can delete Amazon DSP orders as long as they have not yet gone live.
- You want to leverage the automated optimization feature for the majority of line items in an order, but you do have a specific need for spend on one line item. Which of the following is the best solution for you?
- You want to use a targeting segment that includes (A) Age 25-24 and (B) Device tablet. Which targeting expression would you use?
amazon dsp ENG version All exam questions
- A campaign had aRO AS goal of$3.50orhigher,and aC PM goal of less than $1.75.Using the following report,select the statement that is true.
- A customer views an a don April 1 st,clicks the a don April 4 th,views the ad again onApril7th,and purchases the product on April 9 th.Which of the following receives the credit for conversion?
- Amazon Garage,Twitch,Whole Foods Market,and Amazon Fresh stores are examples of which type of audience?
- Amazon uses internally developed systems to detect and filter out invalid activity, such as robots that generate fake clicks.
- An advertiser has decided to exclude“IM–cellphones”from all seven lines in an order.What bulked it feature would allow you to do this?
- Antonio has a line-item that is under-delivering.Which of the following manual optimization tactics should he consider?(Select2)
- At which point during the campaign management timeline should an advertiser establish KPIs?
- At which point during the campaign management timeline should an advertiser use manual optimization levers?
- Bree has set up a campaign in the Amazon DSP which utilizes a deal ID. What supply is she leveraging?
- Bree has setup a campaign in Amazon DSP which utilizes a deal ID.Whatsupply is she leveraging?
- Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?
- Display ad homepage restricts the following items from display on the homepage
- Display ads cannot contain imagery or text that mimics Amazon's branding or logo.
- Flynn wants to download a report from the Amazon DSP which will allow him to view the performance on audiences his campaign reached, as well as those not directly reached. Which of the following reports should he choose for this use case?
- For which scenario(s) should an advertiser consider optimization?
- Hong has launched a campaign for his client which will run for 60 days.Whenis the earliest recommended time he should begin reviewing performance data toward optimization?
- If you want to access open-exchange mobile web display inventory,whattypeof line item do you need to create?
- IMDb is an example of which type of supply source?
- Joaquin is launching a campaign for his client,TinyFeet,and only wants to buy fixed-price inventory.Which of the following options should he choose?
- Martina is managing a campaign that isn't tracking toward the intended goal. What is the recommended approach?
- Martina is managing a campaign that isn't trending toward the intended goal. What is the recommended approach?
- Olga has several line items under her campaign.Two of the line items are under delivering and not meeting performance goals,while two are high-performing.Which of the following is the recommended optimization strategy?
- Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation?
- Reid wants to review how well his campaign is performing toward an awareness goal.Which of these metrics will be most relevant to him?(Select2)
- Select all that apply.Ad copy and legibility must be:
- The Amazon DSP automated budget optimization allocates budgets based on which of the following?
- The reporting and analysis hub transforms which two reports into a graphical analysis of campaign reporting?
- The World Times, a publisher, has set their inventory's price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?
- The World Times, a publisher, has set their inventory's price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?
- There is a dedicated team that manually audits inventory for compliance with Amazon's quality standards.
- There was a viewable display a don July 15 th,anon-viewable video a don July 22nd,and a viewable video a don July 29 th.The customer had clicked on the first display a don July 15 th and purchased the product on August 5 th.Whichofthe following receives the credit for conversion?
- There was a viewable video a don September 25 th,anon-viewable display a don September 26 th,a viewable video a don October 1 st,andanon-viewable display a don October 3 rd.The customer purchases the product on Oct 6 th.Whichofthe following receives the credit for conversion?
- To create a custom report broken down by AS IN type,which of the following dimensions would you select when generating your custom report?
- True or false? Advertisers are allowed to edit an Amazon customer review to appear in an ad if the review contains spelling or grammatical errors.
- True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
- True or false? Amazon's ad policies are only relevant for ads served ON Amazon.
- True or false? Auction buying is unguaranteed buying.
- True or false? PMP preferred deals are an option that bypass auctions completely.
- True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP managed service users.
- True or false? The Amazon DSP is only available in a self-service model.
- True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.
- Using the audience builder in Amazon DSP,you are able to create custom audiences based on which of the following?
- Using the following report,which audience segment might the campaign manager choose to add to their targeting approach?
- Using the following report,which audience segment might the campaign manager choose to remove from their targeting approach?
- Violet is reviewing her campaign report and notices high detail pageviews(DPV) but low purchase rates.Which of the following is indicated by such results?
- What amount of ratings and reviews does the AS IN selected for an Amazon DSP adwithe-commerce creative require in order to be within Amazon'sad policies?
- What does Amazon strive for through it sad policies?(Select2)
- What does the ASIN selected for a display ad with e-commerce creative require in order to be within Amazon's ad policies?
- What is the value of Amazon's pre-bid analysis? (Select 2)
- What method(s) of optimization does the Amazon DSP offer?
- Whatmethod(s)of optimization does Amazon DSP offer?
- When should an advertiser care most about brand halo metrics?
- Which KP Is are associated with an awareness goal?(Select3)
- Which of the below are best practices when setting up Amazon DSP campaigns?
- Which of the below explains Amazon DSP’s order copying capabilities:
- Which of the following ad copy examples is compliant with Amazon Ads guidelines and acceptance policies for pricing and savings?
- Which of the following ad copy examples is compliant with Amazon Advertising’s guidelines and acceptance policies for pricing and savings?
- Which of the following are benefits of Amazon's automatic optimization? (Select 2)
- Which of the following are benefits of Amazon's automatic optimization? (select all that apply)
- Which of the following are variables that may affect campaign performance?
- Which of the following audiences can be reached using the Amazon DSP?
- Which of the following best describes the core value behind Amazon's ad policies?
- Which of the following call to action(CTA)is most likely to be compliant with Amazon's creative acceptance policies?
- Which of the following copy is most likely to be compliant with Amazon's creative acceptance policies?
- Which of the following describes Amazon DSP's capability to delete individual line items within a campaign?
- Which of the following describes Amazon Publisher Services(APS)?(Select2)
- Which of the following describes the viewability standard used by the Amazon DSP?
- Which of the following is NOT a true statement?
- Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?
- Which of the following may not be compliant with Amazon's creative acceptance policies? (Select 2)
- Which of the following metrics are non-ad-attributed?
- Which of the following scenarios are true for campaign management features in AmazonDSP?
- Which of the following statements about private marketplaces(PMPs)aretrue?
- Which of the following statements most closely describes automatic optimization in the Amazon DSP?
- Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?
- Which of these buying method provides advertisers higher priority to inventory?
- Which pricing model allows advertisers to set a price range for any single impression?
- Which supply option consists of exclusive inventory available through the Amazon DSP?
- Which supply option should an advertiser select to access inventory from Amazon's direct publisher integration?
- Which type of advertiser(s) can leverage the Amazon DSP for link in campaigns?
- Which type of advertiser(s)can leverage Amazon DSP for linkin campaigns?
- Which type of Amazon audience segment should you use when trying to drive sales of a new product?
- Who incurs the cost of invalid impressions resulting from domain spoofing?
- Why is a call to action (CTA) not allowed in the custom image of a display ad with e-commerce creative?
amazon marketing cloud All exam questions
- How can you determine if NULL values are the result of aggregation thresholds or a natural occurrence within your report?
- How would you adapt this query to limit results to Sponsored Products keyword targeting only?SELECTad_product_type,targeting,customer_search_term, match_type,SUM(spend)/100000000 AS total_cost_dollars,((SUM(spend)/100000000)/SUM(impressions))*1000AS avg_cpm,SUM(impressions)AS impressions,SUM(clicks)ASclicks, (SUM(clicks)/SUM(impressions))AS c tr FROM sponsored_ads_traffic WHERE match_typeIN('PHRASE','BROAD','EXACT')GROUPBY1,2,3,4
- If you want to understand more about which product or pixel your conversion events are associated with,which field in the amazon_attributed_events_*tables should you leverage?
- New-to-brand metrics are only relevant for__________.
- Since the amazon_attributed_events_*tables contain ad-attributed conversions across all of your Amazon Ads media,you can aggregate them by sponsored ads vs.Amazon DSP using the__________.
- SuperPower Batteries,a consumer packaged goods brand,is new to AMC and wants to learn more about what tables are available to query.Where in the AM CUI can they find this information?
- The_____________field in the conversions_with_relevance table categorizes the relationship between the conversion event and the campaign it is relevant to.
- The___________function can be used to append a string to ID fields(suchas campaign_id),preventing issues reading the accurate ID values within Excel.
- The_________________panel within AMC is a repository of Amazon-authored SQL templates and includes associated use cases,instructions,and a guide to interpret the results.
- There is not a field for campaign ID in the sponsored_ads_traffic table,sothe _____________field can be used to filter to traffic events from the relevant sponsored ads campaigns.
- This panel provides access to additional subscription-based insights from Amazon or third parties;these insights can be joined with your Amazon Ads events that are already available in AMC.
- To minimize the number of values rendered NULL due to aggregation thresholds, youcan:
- What is an exploratory query?
- What is required to access AM CAP Is?
- When analyzing the relationship between frequency and purchase rate,what actionable insight can you leverage for campaign optimization?
- Where can you find the details of the entities(AmazonDSP,sponsored ads,etc.) linked to an AMC Instance?
- Which event table can be used when attributing conversions to your campaign using custom logic(e.g.,28 day look back window)?
- Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?
- Which of the following statements about paid features(beta)isfalse?
- Which of the following statements about the amazon_attributed_events_*tables istrue.
- Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
- Which of these statements is false regarding the amazon_attributed_events_by_conversion_timetable?
- Which table should you use in a query meant to help you choose new Amazon audiences that may benefit your Amazon DSP campaign performance?
- Which table would you leverage for a query when your objective is to understand how your current audience strategy is performing for your campaigns?
- Which two functions can be used together to filter records based on presence of a string within a column'svalues?
- Which value is not available for Sponsored Products?
- Why are developer resources required for creating first-party tables in AMC?
- Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event?SELECTuser_id FROM conversions
- Why should you wait until 14 days after the enddate of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_timetable?
- Youcanusea_________filter to limit your query results based on one or more conditions.
Amazon Marketing Cloud (AMC) All exam questions
- A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.
- AMC audience creation leverages a separate set of tables than those utilized for AMC reporting.
- AMC audiences is an API-only feature.
- AMC can be used by brands that don’t sell their products directly in the Amazon store.
- AMC supports most common SQL functions, but there are some unsupported SQL functions.
- AMC users have access to all AMC instances in an account by default.
- Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.
- Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query.
- Conversions measured via Events Manager can be made available for querying in AMC.
- Cost and fee fields are always reported in microcents.
- Custom parameters help make queries more reusable because they __________.
- Developers can access AMC APIs via the Amazon Ads API gateway.
- Display ads purchased with Amazon DSP can run on Amazon-owned inventory and third-party inventory in both desktop and mobile environments.
- FROM amazon_attributed_events_by_traffic_time WHERE purchases = 1 GROUP BY 1 because the query includes a WHERE Which environment allows you to inspect AMC tables at record level?
- How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM(spend)/100000000 AS total_cost_dollars,((SUM(spend)/100000000)/SUM(impressions))*1000 AS avg_cpm, SUM(impressions) AS impressions, SUM(clicks) AS clicks, (SUM(clicks)/SUM(impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN('PHRASE', 'BROAD', 'EXACT') GROUP BY 1,2,3,4
- If you run multiple Amazon DSP and sponsored ads campaigns and reached similar audiences, which query can help you understand your customers’ conversion paths that have the highest conversion rate?
- In AMC, a conversion is defined as an Amazon.com purchase event.
- Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?
- Nutrition Co., a health snack company, would like to know the total impressions that have been delivered per campaign, per supply_source, per device_type. Which of the following represents how to write this query?
- Overlap analyses enable you to generate insights by comparing different groups of __________ values in isolation and when overlapped.
- Paid features tables are only available in advertiser instances.
- Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).
- quickly get campaign IDs or other values used to filter in another query because an exploratory query is typically used to gather Which of the following statements about paid features (beta) is false?
- Super Power Batteries, a consumer packaged goods brand, is new to AMC and wants to learn more about what tables are available to query. Where in the AMC UI can they find this information?
- The _________ field contains the pseudonym o us ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.
- The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
- The ___________ function can be used to append a string to ID fields (such as campaign_id), preventing issues reading the accurate ID values within Excel.
- The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.
- There is no universal methodology or join key that can be used to combine tables in all query scenarios.
- This table contains impression and click events from Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Television campaigns
- This UI component is considered the day-to-day operating room for the analytics practitioner and is used to author and execute SQL queries, as well as download the results.
- To minimize the number of values rendered NULL due to aggregation thresholds, you can:
- user_id values cannot be viewed in the AMC user interface or downloaded from AMC.
- What are custom parameters?
- What are the two ways to access AMC?
- What can Amazon shopping insights be used for?
- What is a primary usage of the UNION ALL function in AMC queries?
- What is an AMC sandbox?
- What is one limitation of AMC SQL?
- What is SQL optimization in the context of AMC?
- What is the Amazon Ads attribution lookback window?
- What is the max window over which AMC can accrue Amazon Ads events?
- What types of Sponsored Products records will have spend metrics?
- When determining total impressions served over a given date range, you can use dsp_impressions or dsp_views.
- Where can you activate AMC audiences?
- Where can you find the details of the entities (Amazon DSP, sponsored ads, etc.) linked to an AMC Instance?
- Which AMC tables would be required for determining the Amazon-attributed conversion volumes per frequency bucket (including Amazon DSP traffic only)?
- Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?
- Which of the following business questions can be answered with an overlap analysis?
- Which of the following statements about AMC lookalike (LAL) audiences is false?
- Which of the following statements about the amazon_attributed_events_* tables is true.
- Which of the following statements is true about using queries within the instructional query library?
- Which of these analyses can be accomplished with an overlap query?
- Which of these is NOT a method of optimizing your AMC SQL?
- Which of these queries will only include purchase records from the underlying table?
- Which of these statements is false regarding AMC audiences?
- Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
- Which of these statements is true regarding recurring query automation?
- Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?
- Which signals are not available within AMC?
- Which two functions can be used together to filter records based on presence of a string within a column's values?
- Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries?
- Why is the AMC sandbox a helpful environment for testing queries?
- Why is this query unsuitable for assembling a rule-based audience of those who have completed a conversion event? SELECT user_id FROM conversions
- Why should you wait until 14 days after the end date of your query date range to run analyses that leverage the amazon_attributed_events_by_traffic_time table?
- Why would this query fail? SELECT campaign, SUM(impressions) AS impressions FROM dsp_impressions
- Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
- You can use a _________ filter to limit your query results based on one or more conditions.
Amazon Marketing Cloud Certification All exam questions
- A beauty brand operates both a direct-to-customer website and 50 retail store locations. They want to measure the true return on ad spend by tracking conversions that happen outside of Amazon. Which first-party data use case should they implement?
- A beauty brand selling on Amazon wants to understand whether customers exposed to their ads browse differently than customers who discover products organically. They're deciding between Amazon flexible shopping insights and Amazon Retail purchases. Which feature best addresses their specific need?
- A beverage brand uses AMC's New-to-Brand Gateway ASIN analysis and discovers significant variation in which products attract first-time customers versus repeat buyers. How should they apply this insight to their marketing strategy?
- A beverage brand wants to identify which products are most effective at attracting first-time customers. Which AMC analysis should they use?
- A beverage brand wants to understand how their Amazon display campaigns influence purchases at major grocery retailers. Which premium feature should they consider?
- A brand discovered that customers who saw their ads during Thursday Night Football were significantly more likely to browse their product collection afterward. Which two AMC signal types were combined to generate this insight?
- A brand manually compiles reports from multiple advertising consoles (Sponsored Products, Sponsored Display, Amazon DSP) and cannot answer cross-channel attribution questions. How does AMC address this challenge?
- A brand wants to re-engage shoppers who added products to their cart but didn't complete the purchase. What AMC audience strategy should they implement?
- A brand wants to reach customers exposed to both Sponsored Ads and Amazon DSP campaigns. What AMC capability enables this?
- A brand wants to understand how customers move from seeing a display ad to watching a streaming TV ad before making a purchase. Which clean room benefit does this scenario demonstrate?
- A brand wants to understand which products customers research before making a purchase. Which AMC signal type should they analyze?
- A coffee brand wants to build an audience of customers who viewed their brand store page on Amazon at least three times in the past 30 days but haven't made a purchase. Which audience creation method should they use?
- A company uploads their first-party conversion insights to AMC to understand the relationship between their website events and Amazon advertising signals. What type of analysis does this enable?
- A cosmetics brand wants to identify which Amazon Ads audience segments drove the highest purchase rates in their recent campaign. Which analysis should they conduct?
- A data analyst wants to generate SQL for a custom analysis but needs to understand the logic before executing it. Which tool provides both SQL generation and transparency?
- A eco-friendly homegoods brand wants to scale customer acquisition by reaching shoppers similar to their highest-value customers. Which AMC audience-building strategy should they use?
- A financial services company runs campaigns across streaming TV, display, and audio but cannot determine which channel combinations drive the highest conversion rates. What AMC capability should they use to understand this?
- A financial services company wants to create an audience of customers similar to those who have opened accounts with total deposits over $5,000 in the past 12 months to promote their premium investment services. Which AMC capabilities makes this precise audience segmentation possible?
- A financial services marketing director asks why investing in first-party data infrastructure is more strategic than simply purchasing third-party audience segments. What is the most compelling reason?
- A fitness brand discovered through overlap analysis that only 15% of customers saw both their sponsored ads and programmatic campaigns, but those customers had significantly higher purchase rates. What does this insight reveal about their advertising strategy?
- A fitness brand wants to expand their customer base by finding new shoppers similar to their highest-spending customers based on purchase amount. Which audience strategy should they use?
- A home furnishings retailer has successfully connected their CRM data and D2C website conversions to Ads Data Manager. They now want to combine this first-party data with Amazon's shopping and streaming signals to identify high-spending customer segments. Which stage of the workflow should they move to next?
- A home goods brand wants to understand long-term customer value and identify customers who purchased kitchen appliances 3 years ago who may be ready to upgrade. They need to analyze purchase patterns across multiple years to create specific audiences. Which premium feature provides the extended historical insights they need?
- A home goods retailer wants to recover lost sales from customers showing purchase intent. They identify customers who added products to cart but haven't completed checkout. What type of AMC audience should they create based on this cohort?
- A marketer needs step-by-step guidance on creating a lookalike audience but doesn't know where to start. What should be their first action?
- A marketer wants to understand if combining Sponsored Products with Amazon DSP drives better results than either channel alone. Which query template should they use?
- A marketing team manually compiles reports from multiple advertising consoles, taking 8-10 hours weekly. They cannot answer cross-channel questions. How does AMC address both challenges?
- A media buyer with no SQL experience needs to quickly understand which campaigns overlap with their audience. Which AMC tool should they use?
- A mid-sized advertiser lacks SQL expertise and wants to scale AMC analytics across 15 product categories with automated reporting dashboards. They're deciding whether to build capabilities in-house or work with a certified partner. Which factor most strongly suggests working with a partner?
- A retail brand wants to start using AMC but their team has mixed expertise. They have media planners who understand campaign strategy but have never written SQL, and analysts who can write queries but need business context. How should these roles work together for successful AMC implementation?
- A retailer wants to combine their customer purchase signals with a media partner's streaming viewership signals to understand how cross-channel exposure influences purchasing behavior — without either party sharing raw customer information. Which solution should they use?
- A seasonal outdoor gear brand wants to create an audience of customers who purchased winter equipment during the previous two holiday seasons to reach them for this year's winter campaign. They need to analyze purchase patterns from November 2023 through February 2025. Which AMC capability enables this long-term analysis?
- A sporting goods retailer has connected their email list, CRM data, and in-store purchase history to Ads Data Manager. They want to understand which Amazon touchpoints (streaming ads, display ads, sponsored products) are most effective at driving their high-spending customers to purchase. Where in the workflow should they conduct this analysis?
- A travel company wants to create an audience that combines insights from customers who watched their streaming video ads, browsed vacation packages, and made bookings. Which AMC capability enables this comprehensive audience segmentation?
- A travel services company currently pulls separate reports from Amazon DSP, display, and streaming TV campaigns, spending significant time on manual compilation. They want to understand how different advertising channels work together in the customer journey. What AMC capability addresses this challenge?
- An advertiser has created a high-value customer lookalike audience in AMC. How can they activate this audience across their advertising strategy?
- An advertiser wants to analyze how their Amazon DSP campaigns and Sponsored Products campaigns work together to drive conversions. Which AMC capability should they use?
- An advertiser wants to measure how well an AMC audience drives purchases in Amazon DSP. What is the best practice for setting up and analyzing this audience's performance?
- An advertiser's new AMC lookalike audience has been running for 3 weeks with disappointing performance. What should you recommend?
- An analyst wants to learn AMC query techniques while still generating reliable results for their team. Which approach should they take?
- An athletic apparel brand implemented a first-party data strategy that combined their CRM data, D2C website conversions, and in-store purchase data with Amazon's advertising signals in AMC. Their analysis revealed that customers exposed to both Amazon DSP video ads and their off-Amazon marketing were significantly more likely to make large purchases. Why was AMC critical to discovering this insight?
- An athletic apparel company notices customers frequently purchase running shoes but rarely buy matching athletic wear. They want to promote their new apparel line to existing shoe buyers. Which audience strategy best addresses this cross-sell opportunity?
- An athletic brand wants to prove whether their new Amazon DSP campaigns provide additional value beyond their existing Sponsored Products campaigns. Which AMC analysis should they use?
- An audience segment has the third-highest reach but the lowest purchase rate in your campaign. If your primary goal is maximizing conversions with limited budget, what action should you take?
- An automotive manufacturer wants to see the complete customer journey from initial ad exposure to dealership visits to final vehicle purchases. Which premium feature should they implement?
- An electronics brand wants to understand which customer behaviors lead to purchases. They notice some customers browse multiple products before buying, while others watch streaming content first, and some add items to cart repeatedly. Which AMC capability helps them identify the most effective behavior patterns?
- An experienced analyst wants to build an advanced query that doesn't fit any existing template. They're comfortable writing SQL and need complete creative freedom to define their analysis logic. Which AMC tool best supports their needs?
- An insurance company wants to create a lookalike audience reaching customers who own both a car and motorcycle for an upcoming "insurance bundling" campaign. Which premium feature enables audience creation based on self-declared vehicle ownership?
- An outdoor gear company has connected their D2C website purchase insights to Ads Data Manager. They want to increase their advertising effectiveness by reaching audiences on Amazon who exhibit similar characteristics to their top spending customers on their website. Which use case should they implement to achieve this goal?
- An overlap analysis shows that customers exposed to DSP + Sponsored Brands have a 0.13% purchase rate, while those exposed to only Sponsored Brands have a 0.09% purchase rate. What does this indicate?
- Andre wants to understand how his Amazon DSP campaigns and Sponsored Ads work together. Which AMC use case should he select to compare performance across different ad product combinations?
- Antonio, a media planner without SQL skills, wants to quickly analyze how his Sponsored Products and Amazon DSP campaigns work together. Which AMC tool should he use to get insights without writing code?
- Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?
- For sponsored ads Cost-per-Click (CPC) campaigns, only click events are eligible for attribution of conversion events.
- How long can AMC accrue and retain Amazon Ads events?
- How would you adapt this query to obtain cost and impression metrics by supply_source?
- If a company is already sharing first-party and third-party data with another agency to optimize their marketing strategy, why would they want to use a clean room?
- If a company wanted to increase their bids, programmatically, for their desired customers, what Amazon tool would support their needs?
- Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written?
- Many customers report seeing irrelevant ads daily. Which industry trend does this scenario best illustrate?
- Olivia reviews an audience measurement report for the DSP_Display_2024 campaign and notices that "IM - Lip Care" was NOT applied to the campaign but shows a 0.13% purchase rate with 64,958 reach. This segment is considered:
- Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.
- The _________ field contains the pseudonymous ad identifier associated with a given impression. It is often used in calculations to understand unique reach volumes.
- The LIKE function is unsupported by AMC. Which of the following AMC-supported functions can serve as a substitute?
- The Path to Conversion by Campaign Groups IQ considers all touch points but the output is based on the timing of the first impression of the campaign group.
- There is not a field for campaign ID in the sponsored_ads_traffic table, so the _____________ field can be used to filter to traffic events from the relevant sponsored ads campaigns.
- This table contains impression and click events from Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.
- What is a key advantage of AMC's lookback capability compared to standard campaign reporting?
- What is Amazon Ads' clean room solution that enables advertisers to analyze campaign performance and shopping insights?
- What is first-party data?
- What is multi-party collaboration in AMC?
- What is one way that a clean room maintains privacy?
- What is required to access AMC APIs?
- What is the first step when using AMC to answer a business question?
- What is the primary difference between AMC's core capabilities and premium features?
- What is the primary difference between matched and unmatched segments in an audience measurement report?
- When analyzing customer journeys, a brand discovers that customers exposed to multiple touchpoints convert at significantly higher rates than single-touchpoint customers. What does this insight suggest about their media strategy?
- When creating a lookalike audience, an advertiser must choose between a more similar model (smaller audience) or less similar model (larger audience). Which scenario best justifies using a less similar lookalike model?
- When should an advertiser consider subscribing to premium features rather than using AMC's core capabilities?
- Where in the AMC interface should you navigate to access instant visualizations, recent projects, and your favorited use cases all in one place?
- Which action can be used to determine if NULL values are a natural occurrence within your report or the result of aggregation thresholds?
- Which AWS service can be leveraged by the AWS Admin to provide appropriate permissions and access keys to AMC API users?
- Which environment allows you to inspect AMC tables at record level?
- Which field can be used to filter to traffic events from the relevant sponsored ads campaigns?
- Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
- Which function can be used to append a string to ID fields (i.e., campaign_id) to prevent issues when reading the values in Excel?
- Which industry change has made it more challenging to reliably show how media engagement influences purchase decisions?
- Which of the following statements about paid features (beta) is false?
- Which of these are examples of signal inputs that can used within a clean room?
- Which of these elements are driving the need for clean room use in advertising?
- Which of these is an example of a controlled output from a clean room?
- Which of these options best defines a clean room?
- Which of these statements is false regarding rule-based audiences?
- Which panel within the AMC UI contains a repository of Amazon-authored SQL templates along with use cases, instructions and examples of query results.
- Which signal type provides insights into how customers watch and engage with content across Amazon properties like Thursday Night Football?
- Which solution is purpose-built for first-party data workflows?
- Which statement about rule-based audiences is incorrect?
- Which use case category includes both Rule-Based Audiences and Lookalike Audiences?
- Why is it important to verify that all required inputs are available in AMC before running an analysis?
- You are writing a query and would like to know the total impressions that have been delivered per campaign, per supply_source, and per device_type. Which of the following represents how you should write the query?
- You can activate AMC rule-based audiences on _____________.
- You create a lookalike audience in AMC based on customers who are high-value purchasers and shop weekly. What will the resulting audience contain?
- You must connect your organization's AWS account to AMC in order to leverage the AMC APIs.
- You need to design an AMC learning path for a new team with mixed technical skills: some media planners with no SQL experience and some analysts comfortable with queries. What combination of tools would you recommend?
- You need to design an AMC measurement approach for a brand that wants to: (1) determine if Amazon DSP provides incremental value over Sponsored Ads, and (2) identify which audience segments perform best. What combination of analyses would you recommend?
Amazon retail for advertisers Certification All exam questions
- Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
- Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido's warehouse in order to ship them to customers. Which shipping method is this describing?
- Amazon Brand Analytics can report on which geographic sales data?
- Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
- ARA Premium can report on which geographic sales data?
- Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
- Bianka sees that her client has not been selected to present the Featured Offer ("Buy Box") on their product. What suggestion(s) should she give to her client?
- Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
- Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
- Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer ("Buy Box") for a particular product. What suggestion(s) should he provide?
- East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?
- Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?
- Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight's role in this scenario?
- EpiCamera has 5 compatible, related products that they'd like to group together for customer convenience. Which of the following describes this?
- Examine the product detail page below. Which of the following elements is not retail ready?
- Fabian is checking his client's product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
- GamezCo is presenting the Featured Offer ("Buy Box") on a gaming console they sell. Which of the following is true?
- Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?
- How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
- How many ASINs can you review in a peer set with Amazon Brand Analytics?
- How many ASINs can you review in a peer set with ARA Premium?
- In Vendor Central, where should a user navigate to in order to access the advertising console?
- Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
- John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
- Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
- Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn't functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product's retail readiness?
- Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
- Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
- Maria needs access to her client's Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
- Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client's inventory data and catalog quality?
- Match the retail program with its description.
- Moriah is a Seller Central user utilizing Amazon's fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
- Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
- Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand's shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in Amazon Brand Analytics?
- Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?
- Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
- Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
- True or false? A minimum of 4 product images is suggested for a product to be retail ready.
- True or false? A selling partner must be invited to become a Vendor Central user.
- True or false? A Vendor Central user can update a product image and see it live immediately.
- True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
- True or false? Agency professionals must contact Amazon to request access to their client's Seller Central account.
- True or false? Enhanced content is a customizable section that selling partners can use to create positive customer experiences that empower shoppers with enough information to make an informed buying decision.
- True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
- True or false? Only businesses can shop on Amazon Business.
- True or false? Optimizing the enhanced content section can improve organic SEO.
- True or false? The product detail page should NOT include "what's in the box" shots as it may lead to confusion for shoppers.
- True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
- What factors should be considered by a seller when selecting a selling plan in Seller Central?
- What is Amazon's version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
- What is the guiding principle behind all Amazon retail programs?
- What is the minimum star rating a product should have to be considered retail ready?
- What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
- What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
- What section of Vendor Central allows users to access Amazon Vine?
- What section of Vendor Central allows users to manage A+ Content?
- What should a Vendor Central user update to enable customers to discover their products using the search bar?
- Where in Vendor Central can a user find recommendations to improve their business and increase sales?
- Which best defines a parent ASIN?
- Which best describes Merchant fulfilled network?
- Which metric highlights how frequently an advertiser's products show up in organic widgets such as recommendations or "frequently bought together with"?
- Which of the following action(s) can a Vendor Central user take to manage products?
- Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
- Which of the following best describes conversion share?
- Which of the following examples best articulates the use of an alternative purchase report?
- Which of the following is an optimal main image?
- Which of the following is included on a product detail page?
- Which of the following is not a benefit of Amazon Brand Analytics?
- Which of the following is not a benefit of ARA Premium?
- Which of the following is not a benefit of retail insights?
- Which of the following is NOT an Amazon retail program?
- Which of the following is NOT included in the retail readiness checklist?
- Which of the following is true regarding product variations?
- Which type of selling partner must be invited to sell on Amazon?
- Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
Amazon Sponsored Ads All exam questions
- A bid is the average amount that you’re willing to invest for a click or view of your ad.
- A daily budget is the average amount that you’re willing to spend each day and is calculated over what timeframe?
- A new Kitchen Smart ad has the call-to-action (CTA) to "shop now before it's too late." Based on Amazon sponsored ads policies, would this ad be approved?
- Accent Athletics only sells recycled footwear and they want their match type to be very specific to that product. Which keyword targeting method should they use?
- Accent Athletics submitted a new Sponsored Brands ad that says "Amazing deal! $75 off today only!" Based on Amazon sponsored ads policies, would this ad be approved?
- Alejandro wants to advertise handmade hairbrushes and wants to target similar products with 4-5 star ratings. Which targeting method should they use?
- An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?
- Based on Amazon sponsored ads policies, is political content allowed in ad campaign copy?
- Based on sponsored ads campaign policies, approved ad copy can include the following:
- Based on sponsored ads campaign policies, prohibited content includes the following:
- Businesses in the U.S. that have a Brand Store on Amazon will automatically be enrolled in which solution?
- For their campaign targeting strategy, Márcia wants to limit the products contained in "gourmet candies." How can they limit the products in this category?
- Gordon's Chocolat i er's new ad says "Great savings on truffles." Based on Amazon sponsored ads policies, would this ad be approved?
- How would you describe a benefit to advertisers adhering to Amazon sponsored ads policies when building advertising campaigns?
- If Accent Athletics' business objective is to improve customer loyalty, what type of solution would meet their needs?
- If Gordon's Chocolat i er's business objective is to increase sales and conversion, what type of ad solution would meet their needs?
- If Iris has a business goal to link customers to their website so they can order pizza, which recommended ad solution would meet their needs?
- If Jack & Jill's business objective is to drive traffic to their product detail pages, what type of ad solution would meet their needs?
- If Jorge has multiple campaigns, where can they quickly access a specific campaign?
- If Jorge's business goal is to increase sales and conversion rates, which ad solution can help them?
- If Kitchen Smart's business objective is to reach more customers, what type of ad solution would meet their needs?
- If Saanvi's business goal is to encourage repeat purchases and improve customer loyalty as part of an always-on brand strategy, which solution can help them?
- If Super Power Batteries' business objective is to reach more customers, what type of ad solution would best meet their needs?
- If you already know the high-performing keywords in your campaign, which keyword targeting method should you consider?
- If you want to modify multiple campaigns at once, which component of the campaign manager tab should you use?
- Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?
- Iris has a new logo that includes a custom photo of a traveler using their camera on safari and taking a photo of a lion. Based on Amazon sponsored ads policies, would this ad be approved?
- Jack & Jill doesn't sell their products in the Amazon store. What solution can help grow their business?
- Jane wants to run their Sponsored Brands campaign as always on, without an end date. What budget option should she use?
- John sets his Sponsored Products ad daily budget to $500 USD. What is his potential spend for a 30-day month?
- Li Juan wants to prevent an ad from being served if customers look for an exact word. Which keyword targeting method should they consider?
- Manual targeting is available for Sponsored Products.
- Match the bidding strategy to the definition. Amazon will increase your bids in real time for clicks that may be more likely to convert to a sale, and reduce them for clicks that are less likely to convert to a sale.
- Match the bidding strategy to the definition. Amazon will reduce your bids in real time for clicks that may be less likely to convert to a sale.
- Match the bidding strategy to the definition. Amazon will use your exact bid for all opportunities and won’t adjust your bids based on likelihood of a conversion.
- Match the customer action example with the sponsored ad solution for improving customer loyalty: Writes a product review
- Organique is about to launch their first sponsored ads campaign and are unsure how customers will find their new specialty beauty product. Which keyword targeting method should they consider?
- Richard's campaign received a high number of clicks in the first couple of hours of the day and used up their small daily budget. How will this affect their campaign?
- Select the advertising console tab you would use to access Brand Metrics, a visual experience to help identify opportunities to drive shoppers from awareness to conversion.
- Select the advertising console tab you would use to access custom recommendations based on your campaigns, account activity, and shopper trends.
- Select the advertising console tab you would use to access translation features.
- Select the advertising console tab you would use to create a Brand Store.
- Select the advertising console tab you would use when you want to make changes across various campaigns.
- Select the phrase that describes the value behind Amazon sponsored ads policies.
- Shirley wants to target specific products that are similar and/or related to her product. Which targeting method should they use?
- Sponsored ads can help get your advertising messages in front of consumers where they are actively spending time and open to discovering new brands and products.
- Sponsored Brands can help drive traffic to your Brand Store.
- Sponsored Display and Sponsored TV campaigns buying model is setting a bid amount per thousand viewable impressions (vCPM).
- Sponsored Products, Sponsored Display, and Sponsored TV campaigns operate on a daily budget, while Sponsored Brands campaigns can operate either on a daily budget or a lifetime budget.
- Super Power Batteries includes has an ad that includes a direct comparison to competitor brands. Based on Amazon sponsored ads policies, would this ad be approved?
- Superpower Batteries has insights about which keywords audiences are frequently reviewing. Which keyword targeting method should they consider?
- What information is required to create an advertising console account?
- What is a benefit of choosing a daily budget over a lifetime budget for a campaign?
- What is a benefit of using sponsored ads?
- What is a requirement for ads that contain holiday messaging?
- What is Amazon's core principle that guides its sponsored ads policies?
- What is one general policy requirement for sponsored ads?
- What is one reason your sponsored ad submission may result in your campaign being rejected?
- What is one way that Sponsored Brands can reach customers while they shop?
- What is one way that Sponsored Display can reach customers while they shop?
- What is the minimum daily budget for a Sponsored Products campaign?
- What is the minimum lifetime budget for a Sponsored Brands campaign?
- What is the primary purpose of the advertising console?
- What phrase best describes Amazon sponsored ads?
- What will happen if you use the same email for your sponsored ads account as your seller central account?
- When targeting by individual product, which filter would Liu adjust if they want to target a complementary product to the one in their ad?
- Where can you monitor your campaign's performance?
- Where do sponsored ads help reach shoppers?
- Where would an advertiser go to access the advertising console?
- Where you can organize groups of campaigns?
- Which action is a benefit of automatic targeting with sponsored ads?
- Which action is a benefit of manual targeting with Sponsored Products?
- Which automatic targeting option may show your ad to shoppers who view the detail pages of products similar to yours?
- Which benefit applies when advertisers adhere to Amazon sponsored ads policies?
- Which bidding strategy may deliver more conversions for your ad spend?
- Which of the following sponsored ads solutions can help advertisers reach more customers and build brand awareness.
- Which solution will help ensure a company's new product will appear within shopping results and product detail pages?
- Which sponsored ad solution would help increase your sales in the Amazon store?
- Which targeting option should an advertiser use if they are new to Sponsored Brands?
- Which type of advertiser brands can use Sponsored TV?
- Why are Amazon sponsored ads policies important?
- You can use multiple sponsored ads solutions together to help drive business objectives.
- Zhang wants to prevent their ads from appearing on irrelevant shopping results and product detail pages. Which targeting method should they use to designate products where the ad should not be served.
Amazon Sponsored Ads Advanced All exam questions
- A campaign is seeing an increase in ad clicks but few conversions. What could be causing this?
- Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase sales?
- Accent Athletics wants to drive loyalty among shoppers for their most popular running shoes with new color options. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- Amazon Video Builder can create videos by pulling product images and copy from your product detail pages.
- An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?
- An advertiser is running a campaign promoting two flavors of ice cream: chocolate and vanilla. The chocolate ice cream has four sub-categories of flavors (choco chip, choco mint, caramel, coffee) while the vanilla ice cream has two sub-categories of flavors (honey, bourbon). Which is the most efficient way of managing the ad campaign?
- An advertiser is running a Sponsored Products campaign and wants to offer a 50% discount on their products. Which deal should they offer on the ad campaign to sell their products?
- An advertiser is running a Sponsored Products campaign for kids clothing. How can the advertiser optimize the campaign budget?
- An advertiser is running ad campaigns using Sponsored TV and wants to target audiences watching third-party streaming TV services. Which of the following products can be integrated with their ad campaigns?
- An advertiser is running two ad campaigns with different deals. Campaign 1 has a Best Deals offer with a return on ad spend of $8.42, while it's $4.82 for campaign 2 that has a Subscribe & Save offer. How can the advertiser optimize their ad creatives to improve performance of both the campaigns?
- An advertiser is running two ad campaigns with different headlines. Campaign 1 has a click-through rate of 20%, while it's 8% for campaign 2. How can the advertiser optimize their ad creatives to improve the performance of both campaigns?
- An advertiser is using keywords to reach audiences shopping for their products in the Amazon store. Which sponsored ads video product supports their keyword targeting strategy?
- An advertiser wants to add video to their Sponsored Brands campaign to showcase their newly launched products. What is an example of a best practice they should follow when creating a video ad?
- An advertiser wants to add video to their Sponsored Display campaign to showcase the use of their products. What is an example of a best practice they should follow when creating a video ad?
- An advertiser wants to build new, short-term demand for their brand on Amazon.com. Which stage of the customer shopping journey should they target?
- An advertiser wants to capture existing demand for their brand by reaching shoppers already considering the brand. Which stage of the customer shopping journey should they target?
- An advertiser wants to expand their reach using Amazon Publisher Direct and IMDb.com. Which sponsored ads video product can fulfill their need for display solutions?
- An advertiser wants to generate new, long-term demand for their brand. Which stage of the customer shopping journey should they target?
- An advertiser wants to improve the video creatives for their Sponsored TV ads. What is an example of a best practice to follow when creating a video ad?
- Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.
- Gordons Chocolat i er is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?
- Gordons Chocolat i er wants to drive consideration among shoppers for their newly launched caramel chocolates. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- How will you best optimize your strategy to increase the number of clicks on your ads?
- If Accent Athletics' business goal is to drive customers to their Brand Store, which advertising metrics will help them measure performance?
- If Iris' business goal is to drive traffic to the product detail page, which advertising metrics will help them measure performance?
- If Jack & Jill's business goal is to increase sales, which advertising metrics will help them measure performance?
- If Kitchen Smart's business goal is to increase sales in the Amazon store, which advertising metrics will help them measure performance?
- If Superpower Batteries' business goal is to encourage repeat purchases, which advertising metrics will help them measure performance?
- If your ads are winning bids, which advertising metric will showcase the results?
- Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?
- Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads products is best suited to help them reach their business goal?
- Jack & Jill created a Sponsored Brands video ad campaign to promote their newly launched kids watches. What is an example of a best practice to improve the performance of their ad campaign?
- Jack & Jill is running a Sponsored Brands video ad campaign to sell their newly launched kids watches. What action can they take to optimize the video ad creatives to improve the campaign performance and increase sales?
- Kitchen Smart created a Sponsored Display video ad campaign to promote the benefits of using their automatic appliances. What is an example of a best practice to improve the performance of their ad campaign?
- Kitchen Smart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
- Martha is using Sponsored Display to help drive awareness for her brand through viewable impressions. Which optimization strategy should Martha use to help reach the goal?
- One of your line items has low performance and low delivery. How should you adjust your budget to optimize your campaign for better performance and delivery?
- Relevant ad creatives are directly proportional to the performance of your campaigns.
- SuperPower Batteries wants to improve their video ad creatives for Sponsored TV ads. What best practice should they follow to drive ad recall with customers?
- Superpower Batteries wants to reach customers during the Prime Day shopping festival. How can they optimize their ad creatives?
- Take a look at the sample advertised product report shown below and analyze the different performance metrics. Which is the best performing campaign for advertising cost of sales (ACOS)?
- Take a look at the sample report shown below and analyze the different performance metrics. Based on the information, which placement of products generated the most revenue?
- Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for average cost per click (aCPC)?
- Take a look at the sample search term report shown below and analyze the different performance metrics. Which is the best performing product/keyword for return on ad spend (ROAS)?
- The ability to customize ad creatives is dependent upon the targeting tactic selected.
- What are ad creatives?
- What bid adjustments would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions and clicks?
- What recommended action will you take to increase the conversion rate of your ads?
- Which advertising metrics showcase the amount made for every dollar spent on advertising?
- Which advertising metrics showcase the percentage of sales spent on advertising?
- Which creative service can help you develop ad campaigns to build brand awareness, consideration, and conversion?
- Which of the following products should be in the same ad group to optimize campaign management?
- Which of the following reports can you use to measure the overall performance of Sponsored Brands?
- Which report summarizes ad performance by campaign for a selected date range and provides information on metrics campaign by campaign?
- Which sponsored ads video product allows you to run streaming TV campaigns to reach audiences who are streaming content?
- Which sponsored ads video product uses both keyword targeting and product targeting to build targeting strategies?
- Which sponsored ads video product uses contextual targeting to promote products?
- Which targeting strategy allows all of the products in an ad group to be targeted using the same set of keywords or products?
- Which targeting strategy allows you to choose a set of keywords that will be used to target all of the products within an ad group?
- Which targeting strategy allows you to target specific ASINs that are complementary to the product you are promoting using video ads?
- Which tool can help you create video ads using text and images at no cost?
- You can optimize your bidding strategy by setting bid multipliers by placement type.
- You have created a Fire TV campaign report in the advertising console. Which of the following does this report measure?
- You should have a wide variety of keywords to help increase impressions and clicks in your campaigns.
- You want to identify keyword performance by ad placement to gather insights on impressions and clicks. Which report will provide you with the required advertising metrics?
- You want to showcase the summary of clicks, spend, and average cost per click for all of your campaigns. Which report will provide you with the required advertising metrics?
- You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Products running shoes campaign has a click-through rate of 10%. How do you interpret this information?
- You want to understand the cost of advertised products. The search term report indicates that the searches for "women perfumes" have a click-through rate of just 5%. Which of the following metrics should be looked at to help understand the advertising cost?
- Your campaign reports show that you have products with high advertising cost of sales (ACOS). What bid adjustment should you make to optimize your campaigns?
- Your primary campaign goal is to increase awareness. Which Sponsored Brands report would provide you with the most relevant information to review performance?
Amazon Sponsored Ads Advanced Certification All exam questions
- A campaign is seeing an increase in ad clicks but few conversions. How will you interpret this information?
- Accent Athletics is running a Sponsored Display campaign for their running shoes. What action can they take to optimize the ad creatives to increase traffic on their product detail page?
- An advertiser is running a Sponsored Display video ad campaign to sell running shoes. What is an example of a best practice they should follow when creating a video ad?
- An advertiser sells home decor and wants to reach customers during the holiday season. What is an example of a best practice they should follow when creating a video ad?
- An advertiser wants to drive consideration among shoppers for their most popular watches with newly launched color options. Which sponsored ads video product is best suited to help them reach their business goal?
- Gordons Chocolatier is running a Sponsored Brands campaign for their newly launched milk chocolates. What action can they take to optimize the ad creatives to build brand awareness?
- Gordons Chocolatier wants to drive consideration among shoppers for their newly launched caramel chocolates. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- If an advertiser has a business goal of building brand awareness, which advertising metric will help them measure performance?
- Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads video products is best suited to help them reach their business goal?
- KitchenSmart is running a Sponsored Display video ad campaign to sell their kitchen accessories. What action can they take to optimize the video ad creatives to improve campaign performance?
- What bid adjustment would you recommend to Kitchen Smart if their goal is to secure ad placement and increase impressions?
- Which advertising metric showcase the amount you have spent for a click?
- Which report provides insights into sales and performance metrics for keywords, ASINs, and categories in all campaigns that received at least one impression?
- Which report summarizes your Sponsored Brands ads performance for a selected date range and provides information on metrics campaign by campaign?
- Which sponsored ads video product allows ads to appear on video-dedicated placement in the Amazon store, Amazon Publisher Direct, and third-party publisher?
- Which targeting strategy allows products within the same ad group to be targeted using the same set of keywords?
- You want to identify keywords that perform better on certain placements in order to adjust your bids and expand your targets. Which report will provide you with the required advertising metrics?
- You want to understand how your customers are shopping for products. The search term report indicates that the Sponsored Brands athleisure clothing campaign has a click-through rate of 12%. How do you interpret this information?
Amazon Sponsored Ads Certification All exam questions
- Accent Athletics has just launched a new line of products. Which sponsored ad could help them ensure they are appearing in related product detail pages in order to drive discoverability?
- Accent Athletics’ new ad says "Last chance for deep discounts!" Based on Amazon sponsored ads policies, would this ad be approved?
- After you create a Sponsored Brands campaign with a lifetime budget, you can increase the budget but you can’t decrease it.
- Alejandro wants to advertise plastic gaming dice and wants to reach a broad audience interested in card games. Which targeting method should they use?
- All businesses that have a Brand Store on Amazon will automatically be enrolled in which solution?
- Based on sponsored ads campaign policies, comparative claims must include what?
- Gordon's Chocolatier's new ad says "Great savings on truffles." Based on Amazon sponsored ads policies, would this ad be approved?
- How can Accent Athletics edit more than one live Sponsored Products campaign at the same time?
- If Gordon's Chocolatier's business objective is to increase sales and conversion, what type of ad solution would meet their needs?
- If Iris' business goal is to link customers to their website, which recommended ad solution would meet their needs?
- If Jorge's business goal is to expose their brand to more potential customers, which recommended ad solution can help them?
- If Nikhil wants to organize groups of campaigns, which component of the campaign manager tab should they use?
- If Richard's business goal is to drive more traffic, which recommended ad solution can help them?
- Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?
- Kitchen Smart wants to prevent their electronic mixer ads from being served on irrelevant shopping results. Which keyword targeting method should they use?
- Li wants to advertise organic essential oils and wants to exclude searches for non-organic oils. Which targeting method should they use?
- LuxKitty wants to find new keywords to add to their existing campaigns. Which downloadable report should they use to inform their direction?
- Match the bidding strategy to the definition. Bids that allow you to link multiple keywords to a single bid value.
- Match the bidding strategy to the definition. Bids which are calculated from a group of recent winning bids similar to yours over the past seven days.
- Match the customer action example with the sponsored ad solution for building brand awareness: Hears an ad while listening to a podcast
- Match the customer action example with the sponsored ad solution for building brand awareness: Sees an ad while watching a favorite show.
- Over what timeframe is a daily budget calculated?
- Over what timeframe is a lifetime budget for Sponsored Brands calculated?
- Paulo sets his Sponsored Display ad daily budget to $1,500 USD. What's his potential spend for a 30-day month?
- Select the advertising console tab you would use to access reporting on the targeting strategies used.
- Sponsored ads are generally used for which objective?
- Sports Lab is a small advertiser that does not have access to developer resources. They want to quickly see an overview of how their campaigns are performing. Which of the following reporting methods best fits their need?
- Sports Lab would like to target their ads to display to shoppers viewing bicycles with a 4+ star rating. Which sponsored ad could they leverage for this strategy?
- Super Power Batteries is about to launch their sponsored ads campaign and wants to target batteries that are similar to theirs. Which targeting filter should they consider?
- There are minimum spend requirements for sponsored Ads.
- There are no minimum spend requirements for sponsored Ads.
- True or false? An advertiser can leverage the API to manage their sponsored ad campaign by working with a third-party integration provider.
- What is a general policy requirement for Amazon sponsored ads?
- What is a reason why it's important for advertisers to follow Amazon sponsored ads policies?
- What is one feature brand logos can contain according to Amazon sponsored ads policies?
- Where can you register for a sponsored ads account?
- Which bidding strategy will reduce your bids in real time for clicks that may be less likely to convert to a sale?
- Which filter would Liu adjust if they want to target a complementary product to the one in their ad?
- Which of the following options can be used to manage a sponsored ad campaign?
- Which of the following will notify advertisers when their campaign has run out of budget during the day?
- Which sponsored ad type(s) provides new-to-brand metrics?
- Which type of endemic advertiser brands can use sponsored ads?
- Why does Amazon set a high customer experience bar for the ads that are served with Amazon Ads?
- You can use sponsored ads solutions together to help drive business objectives.
- Zhang wants to advertise wicker baskets and wants to prevent their ads from appearing on irrelevant shopping results. Which targeting method should they use?
Amazon Twitch Gameplan All exam questions
- A content creator can become a Partner without reaching Affiliate status first.
- Advertising agencies are free to utilize Twitch logos and trademarks without prior Twitch consent in their creative campaigns, provided that the content only runs on the Twitch platform
- Affiliate streamers must achieve Partner status to be able to monetize their channel.
- As you select advertising strategies, they must coincide with Twitch's Ad Acceptance policy while still aligning with Twitch audiences, ad product offerings, and technical affordances.
- Channel mods can do which of the following? (Select all that apply)
- Channel pages are where viewers go to watch a live stream or past broadcast, find information about the streamer, and connect with the community.
- Custom branded extensions are live apps that empower streamers to enhance their channels with an added layer of interactivity between the streamer, audience, and content.
- Custom influencer campaigns are available for all Twitch accounts.
- Even though there are millions of content creators and streamers on Twitch, ads are only shown on what channels?
- In order to stream on Twitch, you will need to purchase a studio style microphone, a broadcast webcam along with a high speed internet router to get started.
- In what two locations is TwitchCon held every year?
- Once a content creator reaches the Affiliate level, they have access to extras such as a subscription button for their fans and the ability to create a custom emote.
- Once you find a category on Twitch that interests you, you can search for channels within it that are live at that very moment.
- The Homepage Headliner display unit surrounds Twitch’s most premium inventory and can scale seamlessly with varied screen resolution and display sizes without the risk of branding being compromised.
- The name of Twitch’s annual in-person conference is called:
- The Sponsored Influencer Program allows brands to sponsor, on average, a 2-hour livestream with a Twitch streamer
- The Super Leaderboard display unit does not expand outside of specified parameters and does not support video.
- Twitch can create revenue opportunities for brands by connecting them with influencers through custom programs.
- Twitch Custom Commercials require entirely net new video assets to create.
- Twitch got its start in 2005 as the place for livecasting or streaming your life 24/7 via the web under which of the following names:
- Twitch has tools to allow advertising customers to customize their brand suitability settings?
- Twitch holds creators, both Affiliates and Partners, responsible for all activity on their channel.
- Twitch is an unmoderated service.
- Twitch Premium Video packages are always above the fold and highly visible display units, but viewers can skip the content after three (3) seconds if the advertising is not relevant to them.
- Twitch Premium Video packages are incorporated into live Twitch broadcasts, are highly visible, are above the fold, and are:
- Twitch sponsors esports teams and hosts tournaments for games like Fortnite and League of Legends.
- Twitch’s Ad Acceptance policy will remain separate from the Amazon Ad Acceptance policy, while considering and aligning closely.
- Twitch’s Brand Partnership Studios is available to all clients, but they’re accompanied by a high spend threshold and require more production time to go live.
- Twitch’s goal with measuring campaign performance includes: (select all that apply)
- Twitch’s popular emojis are called:
- Viewers can connect directly and in real time with content creators through the chat feature.
- What are the three steps in the creative evaluation process?
- What describes the types of behaviors allowed and prohibited on Twitch?
- What is the correct description of the Show and Tell program within Twitch Tried and True?
- What is the correct description of the Super Leaderboard?
- What is the primary function of the Headliner ad unit on Twitch?
- What is the primary objective of conducting a Reach campaign?
- What is the primary purpose of conducting live A/B tests on Twitch?
- What Stream Display Ad wraps ad creative around the Twitch live stream, providing advertisers with a high impact advertising solution to help increase brand awareness
- When a Twitch employee enters a streaming chat, what icon is used to signify their status?
- When advertising globally, all ads must be in the primary official language that the advertiser is located in.
- When advertising on Twitch, the landing page viewers are directed to must match and be related products and/or services.
- When does a user see a First Impression Takeover video?
- Where is the Medium rectangle/square advertising unit found on Twitch?
- Which of the following celebrities is an important part of the Twitch cultural experience, with a dedicated channel on Twitch that streams old episodes of their TV show 24/7?
- Which of the following is NOT a content category on Twitch?
- Which of the following is not able be measured by Twitch's bespoke measurement capabilities?
- Which of the following is NOT prohibited content, products, or service?
- Which of the following organizations is one of Twitch’s trusted third party resources to obtain industry standard video metrics?
- Which statement accurately describes safety versus suitability?
- Which Twitch Content Control is appropriate for most advertisers?
Amazon Video Ads All exam questions
- Aditi is trying to increase brand favor ability and long-term demand for her pet food brand with Amazon Ads. Which video ads solutions would best help them reach these goals?
- Advertisers pay for Sponsored Brand video ads when ads are viewed by shoppers.
- Amazon and across thousands of apps and websites at each stage of the customer journey. Amazon's audience solutions are Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?
- Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?
- Araceli wants to improve branded searches. Which ad solutions should they use together to help drive this?
- Baixue is trying to improve immediate, short-term sales with video ads to complement their current Sponsored Products campaigns. Which strategy would you recommend to help them achieve this goal?
- Baodi is planning a full-funnel campaign and plans to use different types of video ads to meet different campaign objectives. Which measurement solution can they use to help understand and analyze the sequence, frequency, and type of audience interactions on the path to conversion?
- Bhavish is interested in driving incremental reach to help increase visibility of his brand among audiences beyond linear TV. Which video ad solutions would best help them meet this goal?
- Ciaran is running a Sponsored Brand video campaign focused on driving consideration. Which keyword strategy would you recommend to best help them achieve this goal?
- Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?
- DeShaun is interested in quickly testing different video creatives to see which is most effective at driving conversions. Based on this objective, which video ad solution would you recommend?
- Giorgio is interested in measuring the impact of brand marketing efforts across diverse campaign objectives. Which type of measurement solution will help them gain this insight?
- Hans is running a Sponsored Brands video campaign and wants to drive awareness for his brand's products. Which keyword match type will best help them reach their goal?
- Horace recently ran a campaign using multiple ad types for the holidays. They want to understand what type of audiences they are reaching, how their campaign impacts customer perception of their brand, and how the campaign impacted purchase intent. Which third-party measurement solutions will help them get these insights?
- If your advertising objective is to build new, short-term demand and encourage browsing shoppers to consider your brand, which Amazon video ad product would be most appropriate?
- If your advertising objective is to capture existing demand and reach audiences who are already considering your brand, which Amazon video ad product would be most appropriate?
- If your video ad will play with the audio muted by default, which best practice should you follow for the creative?
- Jhonas is interested in combining audience data from multiple sources to create new audiences to use in an upcoming Twitch ads campaign. Which solution will best help them craft this audience?
- Joop is running a Sponsored Brands video campaign to help drive conversion. Which keyword strategy would best help them meet their goal?
- Khan is running a Sponsored Brands video campaign focused on driving awareness. Which keyword strategy would you recommend to best help them achieve this goal?
- Michael is interested in using video to showcase their brand's products in action. Based on this objective, which video ad solution would you recommend?
- Negative targeting prevents your ads from displaying when customers use a term that matches your negative product selection.
- Optimization levers can help advertisers set benchmarks for which key measures to help achieve campaign results?
- Ormina is interested in advertising during live broadcasts featuring creator-driven content to reach a specific demographic. Which video ad solution would best help them meet this goal?
- Reporting in Amazon Brand Lift is anonymized and privacy safe.
- Sponsored Brands video ads and Sponsored Display video ads use keyword and product targeting to increase product discover ability.
- Sponsored Brands video ads can be linked to a product detail page or to a Brand Store, which can help drive consideration for your brand.
- Sponsored Display video ads can appear in the Amazon store, IMDb.com, Amazon Publisher Direct, and third-party websites/apps.
- Streaming TV and Online Video can use Amazon Audiences in their campaigns.
- Streaming TV incremental household reach is a post-campaign reporting solution that helps brands measure the unique, incremental audience reached through Amazon Streaming TV ad campaigns, above and beyond their linear TV campaigns.
- Thelma wants to create a custom audience to support their next Online Video ads campaign. Which solution will best help them build this audience to meet their campaign objectives?
- Timo is planning a new Streaming TV campaign and wants to identify new audience segments to reach with their next campaign. Which Amazon solution would best help them get the information they're looking for?
- To increase the effectiveness of your Sponsored Brands video ads, which best practice should you follow?
- True or false: It is recommended you include facts about your product in Sponsored Brands video campaigns.
- Ursula wants to use Amazon's audience solutions to reach potential customers who have interacted with products similar to the ones they are promoting in their Sponsored Display video campaign. Which Amazon Audience solution do you recommend they use?
- Using multiple ad types together can help improve full-funnel performance.
- Using multiple video ads solutions together to create a full-funnel strategy can help increase incremental reach, detail page view rates, and purchases.
- What is one benefit of using Prime Video ads?
- What is the key benefit of using both Online Video and Streaming TV ads?
- What is the key benefit of using Streaming TV incremental household reach report?
- What is the primary benefit of using overlap reports for your Streaming TV ad campaign?
- Where can advertisers link their Sponsored Brands video campaigns?
- Where can Twitch premium ads appear?
- Which Amazon video ad product allows you to showcase your products and brands through immersive storytelling like tutorials and demos?
- Which Amazon video ad product gives advertisers the opportunity have their ads display alongside influential streamers and diverse, interactive content in real time?
- Which audience solution allows you to transfer your existing audiences to the Amazon DSP from multiple sources?
- Which audience solution helps you build custom audiences based on aggregated signals across an advertiser's website?
- Which of the following best describes "keyword targeting"?
- Which of the following best describes "product targeting"?
- Which of the following best describes Amazon's audience solutions?
- Which of the following best describes Connected TV (CTV)?
- Which of the following best describes Fire TV ads?
- Which of the following best describes targeting reports?
- Which of the following best describes the benefits of the keyword placement report?
- Which of the following is a key benefit for using Amazon Marketing Cloud for advertisers running video ads campaigns?
- Which of the following is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels perform on Amazon?
- Which of the following most accurately describes the benefit of using more than one video ad product to move towards a full funnel approach to strengthen your marketing efforts?
- Which of the following most accurately describes the options available for refining category targeting?
- Which solution helps brands measure the unique, incremental audiences reached through Streaming TV ads?
- Which video ad product offers in-stream or out-stream video ads that can appear on Amazon affiliated sites and third-party publisher sites?
- Which video ad product provides audience solutions that include geographic region, dayparting, and demographic insights?
- Why are Online Video ads well-suited for helping increase brand awareness?
- Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touch points on their sales. Which third-party measurement solution will best help them meet this goal?
- Xiao recently ran a Twitch ads campaign to promote an upcoming e-sports event. They want to understand if the campaign helped drive traffic to the event. Which third-party measurement solutions will best help them get these insights?
- Yoonjae is planning an ad campaign to help drive registrations for an upcoming event in South Korea. Which solutions will help them reach audiences by geographic location?
- You can transfer your audiences to Amazon DSP from multiple sources such as an advertiser hashed audience and a data management platform (DMP).
- Yuan recently ran a Streaming TV campaign and wants to reach audience segments that were not originally included in the campaign. Which solution will help them identify which Amazon audience segments are most responsive to their ads?
- Yuliya sees an opportunity to reach audiences that are already considering their brand's products. Which Amazon video ads solution would best help them achieve their goal?
Amazon Video Ads Certification All exam questions
- A brand has built awareness and reached millions of viewers. Which solutions should they layer in to drive conversion?
- A brand ran a Prime Video campaign for awareness and wants to re-engage those viewers. Which strategy should they implement?
- A brand wants to engage audiences during the consideration phase with product demonstrations. Which solutions are most effective?
- A brand wants to integrate video into a broader campaign that includes Display ads and Sponsored Products. At which funnel stage should they introduce video?
- A brand wants to maximize awareness and reach among streaming audiences. Which video solution should they prioritize?
- A brand wants to measure long-term customer value and repeat purchase behavior. Which stage and measurement solution is most appropriate?
- A brand wants to re-engage viewers who watched their Streaming TV ad. Which consideration-stage solution should they implement next?
- A brand wants to understand how their remarketing campaigns are moving viewers closer to consideration and identifying new brand consideration opportunities. Which measurement solution combination is most appropriate?
- A consumer electronics brand selling on Amazon wants to launch a new product line. They need to reach Gen Z and Millennial audiences, re-engage interested viewers, and create a frictionless shopping experience. Which full-funnel strategy should they implement?
- A luxury automotive brand wants to reach viewers who haven't seen their linear TV ads and drive them to local dealerships. Which Streaming TV capabilities should they combine?
- A non-endemic advertiser's previous reliance on linear TV and print advertising wasn't effectively connecting with digital-first shoppers or creating clear paths from online research to dealership visits. What should they do?
- Aditi is trying to increase brand favorability and long-term demand for her pet food brand with Amazon Ads. Which video ads solutions would best help them reach these goals?
- After downloading the Amazon Live Creator app, what is the next step in the setup process?
- An advertiser is planning a new Streaming TV campaign and wants to build audience strategies using entertainment viewership preferences. Which tool should they use during the Plan phase?
- An advertiser wants to create scheduled reports that automatically deliver campaign performance data. Which reporting surface should they use?
- An advertiser wants to drive immediate conversions on Amazon. Which video solutions are most appropriate?
- An advertiser wants to maximize the impact of their video campaign by reaching audiences across multiple touchpoints. What strategy should they employ?
- An advertiser wants to prove that their video campaigns are driving offline store visits and connecting digital video exposure to physical locations. Which measurement solution is most appropriate?
- An endemic advertiser wants to create a full-funnel video strategy. Which of these combinations would be most effective?
- An endemic advertiser's previous campaigns using single ad solutions in isolation weren't creating opportunities to guide shoppers from discovery to purchase. What strategy should they implement?
- An endemic brand wants to use Amazon Live for product education during the consideration phase. What should they combine it with for maximum effectiveness?
- Anna is deciding what video ad solution to use. Anna wants an in-stream and out-stream video ad that has a creative builder and she can test different creative variables. Which video ad solution should Anna select?
- At which funnel stage does Amazon Live provide its primary strategic value?
- Can Sponsored ads campaigns use AI to generate video content?
- For Twitch short-form ads (6-15 seconds), what brand name placement drives higher CTR?
- From the campaign type page, what would you select to set up a programmatic campaign?
- How can you use overlap reports?
- How does Online Video support full-funnel strategy?
- Ilya is currently using Display ads to promote their brand. They are considering adopting Online Video ads, but are unsure of how it will support their strategy to drive consideration for their products. What is the strongest benefit of using both solutions together?
- iRIS is planning a holiday shopping campaign and wants to embed video into their multi-format campaign with Display ads and Sponsored Products. Which video solution could they add to complement Display remarketing and provide deeper product education?
- Lisa is an advertiser currently running Streaming TV and Online Video ad campaigns. Lisa wants to understand her audiences' characteristics. Which of the following can Lisa use to better understand her audiences?
- Lua is interested in analyzing campaign cost insights with conversion metrics from Amazon Attribution to help make decisions for where to invest video ads budget next. Which solution will best help them get this insight?
- Ryan is running Sponsored Brands video campaigns and would like his ads to appear for relevant shopping search queries. Which the following options could Ryan use?
- Sabre, a non-endemic automotive brand, wants to drive dealership visits and test drive appointments. Which conversion-focused solution should they prioritize?
- Select one answer. Amazon video creative solutions for Sponsored Brands video, Streaming TV, and Online Video ads can...
- Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?
- Select one answer. With Sponsored Brands video ads, you can set up your targeting to be:
- Select one answer. You are deciding what video ad solution to use. You want an in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables. Which video ad solution should you select?
- Select one answer. You are planning your marketing strategy for your Online Video ads campaign. You would like to activate against lifestyle, in-market or look-a-like audiences, which Amazon DSP audience solution would you use to access those audience segments?
- Select one answer. You are planning your Online Video ad campaign. You would like to conduct a holistic measurement of the shopping journey across video, audio, display, and sponsored ads. What measuring solution could you use?
- Select one answer. You are setting up your Sponsored Brands video ad campaign for your brand of hair products. You want to keep track of your campaign status to see if your campaign is running, paused, ended, or terminated. You can so by using:
- Select one answer. You are setting up your Streaming TV ads campaign and want to use pre-built audiences and custom audiences that include lifestyle, in-market, lookalike, purchases, streaming, and ASIN remarketing audiences. Which of the following would you use?
- Select one answer. You can use Amazon Audiences for Streaming TV and Online Video to:
- Select one answer. You have just concluded your Streaming TV ad campaign on your brand of candles. You would like to set up a study on the Amazon Shopper Panel to measure the impact of your marketing efforts. Specifically, you want to understand your audiences’ attitudes and preferences. You can do so using:
- Select one answer. You want a video ad that can appear both in-stream (before, during, and after video content) and out-stream (in non-video environments between text and images). Which ad product would you select?
- Select one answer. You want to drive relevance about your furniture brand. You set up an Online Video ad campaign. You can incorporate your brand's existing audiences to your campaign by:
- Select one answer. You want to understand the impact of shopping activity and sales on Amazon from your non-Amazon marketing channels (i.e. search, social, etc). Which of the following would you use?
- Select one answer. You want your video ads to run on Freevee, Twitch, and Fire TV. Which video ad product would you choose?
- Select one answer. You would like to understand the overall performance of your Sponsored Brands video campaign in a certain range of time. Which report should you use?
- Select one answer. You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries. Which the following options could you use?
- Select one answer. Your brand has a Store on Amazon. You would like to connect your video to a sub-page on your Store. Which video ad solution would you use?
- Select the two video ads that can be non-skippable and skippable.
- Select the video ad that is only non-skippable.
- Since Sponsored Brands videos play with the audio off, your on-screen message should be clear and easy to understand without audio.
- Sponsored Brands video ads and Sponsored Display video ads use keyword and product targeting to increase product discoverability.
- Sponsored Display Video ads reach audiences *only* through third-party websites.
- True or false: Adding one or two speakers in Online Video ads can help increase detail page views.
- True or false: Sponsored Display video reaches audiences through Amazon Audiences.
- True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.
- True or false: We recommend introducing your brand at the end of your video ads.
- True or false: We recommend telling a story in your Streaming TV ads.
- True or false: We recommend that you ensure that your Sponsored Brands video ads work without sound and that any on-screen text is readable.
- True or false: We recommend you do NOT include audio or voice over in your Streaming TV ads.
- True or false: We recommend you include as many facts about your product as possible in your Sponsored Brands video ads.
- True or false: With Online Video ads, you can reach relevant audiences through a multi-channel content strategy.
- True or false: You can use Amazon Ads creative builders to build compelling video assets and test multiple versions of your video ad that can help increase your ad’s impact on customers.
- True or false. Sponsored Brands video can enhance campaign performance by helping to drive revenue and brand consideration.
- True or false. Within keyword targeting for Sponsored Brands video, there are three keyword match types: exact match, broad match, and phrase match.
- True or false. You are an advertiser and want to understand your audiences' characteristics. You are currently running Streaming TV and Online Video ad campaigns. You can use Amazon insights to better understand your audiences.
- True or false. You are running a Sponsored Brands video ad campaign and are strategizing allocation of your budget. With keyword and product targeting, you can choose to customize bid amounts based on marketing goals.
- True or false. You are running a Streaming TV ad campaign featuring your athletic clothing and want your ads to reach viewers in the New York City area. However, Streaming TV does not allow targeting by geographic location.
- True or false. You are setting up your Online Video ad campaign and want to plan your audience's engagement at every stage of the customer journey. Unfortunately, you cannot access the audience planning tool with Online Video ads.
- True or false. You are setting up your Sponsored Brands video campaign and want to optimize reach and increased discoverability. You can use both keyword and product targeting to do so.
- True or false. You are setting up your Sponsored Display video campaign for your kitchenware brand. You can use automatic targeting capabilities.
- True or false. You can use Amazon Attribution during your Online Video ad campaign to monitor the effectiveness of your non-Amazon campaigns and make in-flight adjustments to your campaign.
- True or false. You can use Amazon Audiences and keyword/product targeting options to better understand audiences' characteristics and access first party shopping insights.
- True or false. You can use keyword and product targeting for Sponsored Brands video.
- True or false. You can use third-party insights to measure the brand reach and lift of your Online Video campaign.
- True or false. You cannot link Sponsored Brands video ads to your Amazon Stores.
- True or false. You cannot measure the incremental reach of your Streaming TV ad campaign.
- True or false. You cannot see the shopping queries entered by customers shopping on Amazon that results in a click of one of your Sponsored Brands video ads.
- True or false. You cannot test creative, messaging, or tactics of your Online Video ad campaign.
- What are the three Amazon Live implementation approaches?
- What are the three main ways to buy video ads through Amazon Ads?
- What are the three primary reporting surfaces in Amazon Ads?
- What are the three Twitch activation layers? (Select all that apply)
- What are the three types of interactive video ad formats?
- What are the two formats of Online Video (OLV) ads?
- What are two main categories of common creative rejection reasons?
- What best describes Amazon's video advertising supply beyond owned properties?
- What best practice should guide Amazon Live content strategy?
- What capabilities do third-party integrations like Adobe Express and Canva provide?
- What capability makes interactive video ads unique for driving lower-funnel goals?
- What is a critical requirement for Interactive Video Ads to ensure optimal user experience?
- What is a key best practice for Online Video ads when the objective is to drive sales?
- What is a key best practice for Streaming TV ads to capture viewer attention?
- What is Complete TV used for in the framework?
- What is the Amazon Ads Authenticated Graph?
- What is the core capability that makes interactive video ads unique?
- What is the first step in setting up an Amazon Live?
- What is the key benefit of combining multiple video ad solutions throughout the customer journey?
- What is the minimum spend requirement for Expert mode?
- What is the primary benefit of Complete TV?
- What is the primary purpose of Fire TV Feature Rotator?
- What is the primary use case for Sponsored Brands video?
- What is the primary use case for Twitch's High Impact solutions (FITO and Headliners)?
- What is the purpose of VAST tags in video advertising?
- What is the strategic value of repurposing Amazon Live content?
- What key capability difference distinguishes Expert mode from Smart mode?
- What key capability does Report Builder provide for advertisers managing multiple accounts?
- What technology advantage does Twitch's Premium Media offer through SureStream?
- When setting up an Amazon Live broadcast, what elements must be configured before going live?
- When should an advertiser use Online Video on IMDb.com as a placement strategy?
- Which Amazon creative solution uses AI to provide end-to-end creative services from strategy to production?
- Which Amazon-owned properties are included in Amazon's video ad supply?
- Which are the correct steps to set up a DSP campaign?
- Which campaign setup path requires the most technical expertise and campaign management experience?
- Which creative solution is specifically designed for endemic brands to create video content from still images?
- Which is a measurement solution you can use to measure the impact of Streaming TV ads?
- Which measurement solutions are ideal for the Awareness stage?
- Which report should you use to understand how keyword and product targeting of your Sponsored Brands video campaign are performing over time?
- Which tool can be used during the "Plan" phase to build audience strategies leveraging first-party data and shopping signals?
- Which video solutions are available through Smart mode?
- Why is it essential to review and align ad creatives to Amazon's creative guidelines and technical specifications before submission?
- With Online Video ads, you can
- Wyatt recently ran a campaign using multiple video ads ahead of a holiday. They want to understand the impact of having multiple touchpoints on their sales. Which third-party measurement solution will best help them meet this goal?
- You are setting up your Online Video ad campaign and want to plan your audience's engagement at every stage of the customer journey. Which of the following tools could you use?
- You want to get holistic insights from event-level ads datasets across Amazon-owned and operated properties. Which of the following would you use?
amazon video ads ENG version All exam questions
- Select five answers.What are five Amazon video ad solutions?
- Select one answer.Amazon video creative solutions for Sponsored Brands video, Sponsored Display video,Streaming TV,and Online Video ads can...
- Select one answer.Contextual targeting for Sponsored Display video is:
- Select one answer.In Sponsored Display video ads,advertisers can....
- Select one answer.Read the answer options and select the correct answer.
- Select one answer.What kind of video ad solutions are Sponsored Brands video?
- Select one answer.What would you use to show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests?
- Select one answer.Where do Sponsored Display video ads reach audiences?
- Select one answer.Which is a measurement solution you can use to gain insights onhownon-Amazon marketing channels impact shopping activity and sales in the Amazon store?
- Select one answer.Which is a measurement solution you can use to measure the impact of Streaming TV ads?
- Select one answer.Which of the following video ads can use Amazon Audiences targeting?
- Select one answer.You are deciding what video ad solution to use.Youwantan in-stream and out-stream video ad that is available that has a creative builder and you can test different creative variables.Which video ad solution should you select?
- Select one answer.You are planning your marketing strategy for your Online Video ads campaign.You would like to activate against lifestyle,in-marketor look-a-like audiences,which Amazon DSP audience solution would you use to access those audience segments?
- Select one answer.You are planning your Online Video ad campaign.Youwould like to conduct a holistic measurement of the shopping journey across video, audio,display,and sponsored ads.What measuring solution could you use?
- Select one answer.You are setting up your Sponsored Brands video ad campaign for your brand of hair products.You want to keep track of your campaign status to see if your campaign is running,paused,ended,or terminated.Youcansoby using:
- Select one answer.You are setting up your Streaming TV ads campaign and want tousepre-built audiences and custom audiences that include lifestyle,in-market, lookalike,purchases,streaming,and AS IN re marketing audiences.Whichofthe following would you use?
- Select one answer.You can use Amazon Audiences for Streaming TV and Online Videoto:
- Select one answer.You have just concluded your Streaming TV ad campaign on your brand of candles.You would like to setup a study on the AmazonS hopper Panel to measure the impact of your marketing efforts.Specifically,youwantto understand your audiences’attitudes and preferences.You can do sousing:
- Select one answer.You want a video ad that can appear both in-stream(before, during,and after video content)andout-stream(innon-video environments between text and images).Which ad product would you select?
- Select one answer.You want to better understand your customers by learning about their behaviors.Which of the following would you use?
- Select one answer.You want to drive relevance about your furniture brand.You setup an Online Video ad campaign.You can incorporate your brand'sexisting audiences to your campaign by:
- Select one answer.You want your video ads toru nonFree vee,Twitch,andFire TV.Which video ad product would you choose?
- Select one answer.You would like your Sponsored Brands video campaign ads to appear for relevant shopping search queries.Which the following options could youuse?
- Select one answer.Your Streaming TV video ads...
- Select the two video ads that are only non-skippable.
- Select the two video ads that can be non-skip p able and skip p able.
- Select three answers.In Sponsored Brands ads,advertisers....
- Select three answers.Online Video ads....
- Select three answers.Select the Amazon audience solutions available for video ads that are enabled by the Amazon DSP.
- Select three answers.Which of the following can you use to measure the performance of your Sponsored Brands video ad?
- Select three answers.Which of these measurement solutions can you use to measure the impact of Streaming TV ads?
- Select two answers.How can you assess the impact of Sponsored Brands video?
- Select two answers.Sponsored Brand video ads...
- Select two answers.What video ad solutions can be bought through the Amazon DSP?
Measure Campaigns With Amazon Attribution (Seller) All exam questions
- Amazon Attribution allows advertisers to measure their non-Amazon media and report on Amazon conversion metrics, including sales.
- Amazon Attribution allows advertisers to measure their search, social, display, video, and email non-Amazon media channels.
- ASINs within the Amazon Attribution console are promoted at the Order level.
- Attribution contention occurs at the ASIN level. This means if you promote the same ASINs across multiple orders your attribution tags with the same promoted ASINs will be eligible with each other for attribution.
- Attribution contention occurs at the Order level, which means attribution tags within the same order compete with each other for attribution.
- Attribution tags are generated when you create line items.
- Attribution tags should be placed on both Amazon and non-Amazon Advertising ads.
- Choose the best description for promoted conversion metrics.
- Choose the correct answer. Which type of Amazon Attribution report would you use to view your keyword level Google Ads performance?
- Marta is an advertiser focused on improving consideration metrics of her promoted and brand halo ASINs. Which metrics would be most useful to measure consideration from her campaign?
- Sri is an advertiser interested in improving her media’s performance by generating more “add to carts” with her non-Amazon Advertising media. Which recommendation would you make for her?
- When measuring campaigns using Amazon Attribution, what is the next step after you create an order?
- Which of the following best describes the insights gained from reviewing the Total Detail Page View Rate (DPVR) metric?
- Which sentence below best describes how ads are measured using Amazon Attribution?
- Which sentence best describes what Amazon Attribution enables advertiser to accomplish?
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