Amelie is setting up a link-out campaign for her client, a brand that sells home goods. The campaign's ad mentions a 25% off coupon for new customers. What should Amelie consider in order to promote a positive customer experience?

The correct answer is that the content on the landing page should match the 25% off offer. This is crucial for a positive customer experience and to maintain trust. When a customer clicks an ad expecting a specific offer, they should find that offer immediately on the landing page. If the landing page doesn't reflect the advertised discount, it can lead to confusion, frustration, and a high bounce rate, ultimately harming campaign performance and brand perception. Directing to an Amazon page is not necessarily required for a link-out campaign, as these campaigns are designed to send traffic off Amazon. Increasing the offer is not a direct consideration for promoting a positive customer experience related to ad-to-landing-page consistency; the existing offer just needs to be accurately represented.