Amelie is setting up a link-out campaign for her client,a brand that sells home goods.The campaign'sad mentions a 25%off coupon for new customers.What should Amelie consider in order to promote a positive customer experience?

The content on the landing page should match the 25% off offer to ensure a positive customer experience. Consistency between the ad and the landing page is crucial for building trust and preventing customer frustration. If the landing page does not clearly display or explain how to redeem the advertised 25% off coupon, customers may feel misled, leading to a negative experience and potentially abandoning their purchase. Directing to an Amazon page is not inherently wrong, but it doesn't guarantee the offer consistency. The key is that wherever the link leads, the advertised promotion must be easily found and honored.