Among the case studies we reviewed, what brand challenged Twitter users to an interactive “scroll race?”:
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Correct answer: Adidas UK.
Why this is the answer
In the case study, Adidas UK challenged Twitter users to an interactive “scroll race”, creating a playful and engaging experience that encouraged participation and real-time interaction. This campaign leveraged Twitter’s interactive features to capture attention, drive engagement, and make the brand experience memorable, rather than simply promoting products or running standard ads.
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