Among the case studies were viewed,what brand challenged Twitter users to an interactive“scrollrace?”:

Adidas UK challenged Twitter users to an interactive "scrollrace" as part of a campaign to promote their new running shoes. This innovative use of Twitter's platform engaged users directly, encouraging them to scroll quickly through a series of tweets to "race" against others. Burger King and Mountain Dew have run various successful campaigns on Twitter, but neither is associated with a "scrollrace" challenge. This type of interactive, platform-specific engagement is a key strategy for brands looking to capture attention and drive participation on social media.