Amy wants to use video to engage audiences and increase brand favorability. Which of the following campaign objectives would you recommend she use?

The Video Views objective is designed to maximize the number of times your video ad is watched, making it ideal for increasing brand favorability and engaging audiences through video content. Conversions aims to drive specific actions like purchases or sign-ups, which isn't Amy's primary goal here. App Install focuses on driving app downloads, which is irrelevant to her objective. Traffic is used to direct users to a website or landing page, but Amy's main priority is video engagement and brand favorability, not necessarily driving clicks off Reddit.