Amy would like to analyze which image creative drove the most conversions on her website. Which of the following metrics would help her answer this question? (Select the best option)

Conversion Rate (CVR) directly measures the percentage of users who completed a desired action (like a purchase or sign-up) after clicking on an ad. Therefore, it is the most relevant metric for Amy to determine which image creative led to the most conversions on her website. While Clickthrough Rate (CTR) indicates how often users clicked on the ad, it doesn't tell Amy if those clicks resulted in conversions. Total clicks also shows engagement but not conversion success. Bounce rate measures how many users left the website after viewing only one page, which is a useful engagement metric but doesn't directly quantify conversions.