An account manager at a media agency is creating a new awareness Google Video campaign that uses custom audiences.They'reconsidering overlaying Demographics and Detailed Demographics with Custom Audiences in the new campaign.Why should they keep the two audience solutions separate?

**You should use Active View,which is accessible by adding appropriate columns to your statistic tables:**Active View metrics provide insights into how often your ads are viewable when served.This means you can understand the share of views that were actually seen by users.You can access Active View data by adding the appropriate columns to your statistic tables in the Google Ads interface.This helps in assessing the effectiveness of awareness campaigns by ensuring that the audience had an opportunity to view the ad content.