An account manager decides to use Custom Audiences for their new Video action campaign.What implementation suggestion would you recommend?
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Correct answer: Use 10 to 15 of the best-converting keywords from their Search campaigns..
Why this is the answer
Using 10 to 15 of the best-converting keywords from their Search campaigns for Custom Audiences in a Video action campaign is a strategic approach.This recommendation leverages the insights from the Search campaigns,whichare based on what users are actively searching for.By focusing on the highest converting keywords,the account manager can target users who have shown a higher likelihood to take action.These users have already expressed interest in specific keywords, making them more receptive to the video content that aligns with their interests,which can lead to better campaign performance.
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