An account manager has been running a Video action campaign for two weeks and still has 30% of his budget remaining. What should he do to increase delivery until the campaign is outside the budget cap?

The relevant control is the frequency cap , because it limits how many times ads can appear to the same user. In a Video action campaign , that setting is available in Additional settings and can restrict delivery even when budget is still available. When a large share of budget remains unspent after two weeks, the cap may be suppressing eligible impressions rather than the budget itself. Loosening the frequency settings gives the campaign more opportunities to serve and helps it use more of the available budget. Google Help+1