An account manager has been running a Video action campaign for two weeks and still has 30%ofhis budget remaining.What should he do to increase delivery until the campaign is outside the budget cap?
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Correct answer: Change the frequency settings.
Why this is the answer
To increase delivery and utilize more of the budget for a Video action campaign,the account manager can **change the frequency settings**.By adjusting the frequency settings,the manager can control how often the ads are shown to the same users.If the frequency cap is too restrictive,it may limit the number of impressions,there by slowing down ad delivery. By increasing or relaxing the frequency cap,the campaign can reach more users or the same users more often,helping to utilize more of the budget.
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