An account manager has been running successful Search and Display campaigns to drive action and now wants to run a Video campaign with the same objective.Why would you recommend that the account manager keep the Video campaign in the same account as the other campaigns?
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Correct answer: It prevents Google Ads from double-counting conversions..
Why this is the answer
Keeping the Video campaign in the same account as the other campaigns helps ensure consistent conversion tracking across all campaigns.When campaigns are in the same account,they use the same conversion tracking setup.Ifthe campaigns were in separate accounts,a user who interacts with ads from both campaigns might trigger conversions in both, leading to potential double-counting of the same conversion event.By maintaining all campaigns under one account,thisriskis mitigated,and the account manager can have a clearer picture of the actual performance and conversion data.
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