An account manager has noticed that their Video campaigns have reached a large number of unique viewers,but the frequency is very high.What might the account manager infer from this?
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Correct answer: The same ads are being shown to the same people multiple times..
Why this is the answer
When frequency is high,it typically means that the same ads are being repeatedly shown to the same audience. This can be due to a variety of reasons such as a narrow targeting approach,a limited audience pool,or a high budget relative to the audience size.Repeatedly serving the same ad to the same viewer can lead toad fatigue,where the viewer becomes disengaged or even annoyed by seeing the same content.This is why it's crucial to monitor and adjust campaign frequency to ensure ads remain effective and don't negatively impact the viewer's experience.
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