An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?
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Correct answer: It'll extend the reach of video ads to a collection of leading publisher sites and apps..
Why this is the answer
Google video partners extend video ad delivery beyond YouTube to participating publisher websites and apps. For an awareness goal, this additional inventory can help increase reach among relevant users. The setting supports broader exposure while still using Google Ads campaign controls. This makes it useful when the objective is to maximize awareness across eligible video inventory.
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