An account manager is setting up a Video campaign to grow consideration.What ad formats should they expect to run?

For campaigns aiming to grow consideration,the combination of skip p able in-stream ads and in-feed video ads is effective. Skip p able in-stream ads appear before,during,or after videos on YouTube and allow viewers to skip the ad after 5 seconds if theychoose.They provide advertisers with the flexibility of video length while ensuring they only pay when a viewer watches a significant portion of the video or interacts with the ad. In-feed video ads,on the other hand,show up directly in the user's feed on YouTube'smobileapp.These ads auto-play with the soundoff,capturing attention as users scroll through their feed.If a user is interested,they can tap to turn on sound and watch the full video.This format is effective for grabbing a user's attention and driving them to take further action,making it suitable for consideration campaigns. Together,these formats engage users in both passive(scrolling through a feed)andactive(choosing to watch a video)browsing modes,increasing the likelihood of consideration.