An account manager is trying to determine a target cost-per-thousand impressions(tCPM)bid for their new awareness Video campaign,butthey're unsure what to base the figure on.What's a valid way for them to determine the tCP M for the business's new Video campaign?
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Correct answer: Decide on the highest amount they're willing to pay for this campaign..
Why this is the answer
When determining a target cost-per-thousand impressions(tCPM)bid,especially for a new campaign where historical data may not be available,one common approach is to decide on the highest amount the advertiser is willing to pay for the campaign.This essentially means setting a budget cap based on what the business feels the value of those impressions will be.This ensures that the advertiser doesn't overspend and can assess performance to adjust bids in the future.
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