An ad ops specialist is preparing a video launch across three publishers: Publisher A requires VAST 4.0 with companion banners, while Publishers B and C only support VAST 2.0 without companions. What's the correct structural approach to make sure each publisher receives the correct tag configuration?
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Correct answer: Create a unique placement for each publisher to allow for site-specific VAST settings and companion assignments..
Why this is the answer
Placements carry the publisher-specific tag configuration needed for in-stream video delivery. In-stream video settings can control which companion creatives, transcodes, and related elements are included in each placement tag. Different publisher specifications require separate placement-level setup so the exported VAST tags match each publisher’s supported version and companion requirements. This structure prevents one publisher’s video tag requirements from being incorrectly applied to another publisher.
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