An advertiser for a home decor brand wants to drive traffic to its website to generate more subscriptions to its newsletter. Which campaign objective should be used?
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Correct answer: Conversions.
Why this is the answer
The Conversions objective is designed to drive valuable actions on your website, such as newsletter sign-ups, purchases, or lead generations. Since the advertiser wants to generate subscriptions, this objective directly aligns with that goal, optimizing for users most likely to convert. Brand awareness focuses on maximizing reach and impressions, which wouldn't prioritize newsletter sign-ups. Catalog sales is specifically for promoting products from a catalog, typically e-commerce, and isn't suitable for newsletter subscriptions. Video completion aims to maximize video views, which is irrelevant to the advertiser's objective.
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