An advertiser for a local bakery wants to showcase a video of the bakery’s cake decorating process to inspire and reach new audiences. Which ad format should be used?

Idea Pins are the best choice because they are multi-page video Pins that allow advertisers to tell a more in-depth story, perfect for showcasing a process like cake decorating. They are designed for inspiration and discovery, aligning with the goal of reaching new audiences. Rich Pins add extra details from a website but don't support multi-page video storytelling. Static Pins are single images and cannot display a video process. Carousel Pins show multiple images or videos in a swipeable format, but Idea Pins are specifically designed for the sequential, narrative-driven content of a process video.