An advertiser for an ice cream brand wants to create a campaign for the launch of its new hot fudge product. The advertiser only wants to reach consumers who are searching for the exact term: ice cream sundae ideas. How should this keyword be entered into the advertiser’s targeting setup?

The correct answer is [ice cream sundae ideas] because brackets indicate exact match targeting for keywords on Pinterest. This ensures the ad only appears when users search for that specific phrase, without any additional words or variations. Using quotation marks ("ice cream sundae ideas") signifies phrase match, which would include searches with extra words before or after the phrase, like "best ice cream sundae ideas." Entering just "ice cream" would be a broad match, reaching anyone searching for "ice cream" or related terms, which is too wide for this specific goal. Finally, "ice cream sundae ideas" without any modifiers would default to broad match, again not meeting the requirement for an exact match.