An advertiser has a 2:3 static image and wants to launch an awareness campaign. Which ad format can the advertiser create to use this image?
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Correct answer: Image ads.
Why this is the answer
Image ads are the correct choice because they support static images and are suitable for awareness campaigns. Pinterest's specifications for standard image ads accommodate various aspect ratios, including 2:3. Shopping Ads are designed for product catalog feeds and typically link directly to product pages, not ideal for a general awareness campaign with a single static image. Collections Ads combine a hero image or video with multiple product images, requiring more assets than a single static image. Idea Ads are multi-page Pins that can include images and videos, but a single static image doesn't fully leverage this format's interactive capabilities. Carousel ads use multiple images or videos in a swipeable format, which is not applicable when the advertiser only has a single static image.
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