An advertiser has a Conversions campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?
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Correct answer: Locate the rejection reason, make updates to the Pin and appeal the rejection..
Why this is the answer
When a Pin is rejected, the most effective and compliant action is to address the rejection directly. Pinterest provides a reason for rejection, allowing the advertiser to understand the specific policy violation. By locating this reason, making the necessary updates to the Pin to comply with Pinterest's advertising guidelines, and then appealing the rejection, the advertiser can get the Pin approved and resume its performance within the existing campaign structure. Duplicating the campaign or recreating the Pin without addressing the underlying rejection reason is inefficient and likely to result in the new Pin also being rejected. Removing the Pin might seem like a quick fix, but it reduces the ad group's creative assets and could negatively impact overall campaign performance, especially if that Pin was a strong performer.
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