An advertiser has created a high-value customer lookalike audience in AMC. How can they activate this audience across their advertising strategy?
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Correct answer: In both programmatic and sponsored ads campaigns through audience targeting and bid boosting.
Why this is the answer
A high-value lookalike audience created in Amazon Marketing Cloud can be used for activation beyond a single media type. AMC audience workflows support activation in Amazon DSP and supported sponsored ads destinations. Programmatic activation uses audience targeting, while sponsored ads activation can use audience-based bid adjustments. This allows the same audience strategy to support reach, retargeting, and optimization across Amazon Ads channels.
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