An advertiser has limited creative resources and needs to create assets that can be used across Awareness, Consideration and Conversion objectives.Which two ad formats should the advertiser create? Select all that apply.

Standard image and video ads are versatile and effective across all stages of the marketing funnel (Awareness, Consideration, and Conversion). Image ads are excellent for capturing attention and conveying brand messages quickly, while video ads can tell a more detailed story, demonstrate products, and build emotional connections. Both formats are widely supported across platforms and can be easily adapted with different calls to action or messaging depending on the objective. Collection ads, Shopping Pins, and Idea ads are more specialized. Collection ads and Shopping Pins are primarily focused on conversion, showcasing multiple products for direct purchase. Idea ads are best suited for awareness and consideration, offering multi-page content for inspiration, but less direct for conversion.