An advertiser has limited creative resources and needs to create assets that can be "live" across all campaigns and the funnel for awareness, consideration and conversion. Which two ad formats should the advertiser create?

Standard static and standard video ads are versatile formats that can be effectively used across all stages of the marketing funnel (awareness, consideration, and conversion) and in various campaigns. Their simplicity and broad compatibility make them ideal when creative resources are limited, as they don't require complex interactive elements or extensive product catalogs. Shopping Pins and Collection ads are primarily conversion-focused and require product feeds, making them less suitable for awareness or consideration stages without additional creative effort. Idea Ads are interactive and best suited for consideration and engagement, but their multi-page format can be more resource-intensive to produce and adapt for all funnel stages compared to single static images or videos.