An advertiser is about to launch a new campaign and wants to increase traffic to its site. Which campaign objective should it use?

The Consideration objective is designed to drive traffic to your website or app. This objective focuses on encouraging users to learn more about your products or services, making it ideal for increasing site visits. Video view is incorrect because its primary goal is to maximize video plays, not website traffic. Awareness aims to maximize reach and brand recognition, but doesn't prioritize clicks to a website. Conversion is incorrect because it focuses on driving specific actions on your website, like purchases or sign-ups, which typically comes after a user has already considered the product. While traffic is a component of conversion, the Consideration objective is specifically tailored for the initial goal of increasing site visits.