An advertiser is concerned about privacy regulations in the European Economic Area (EEA) and needs a tool that communicates user consumer choices to Google tags. Which solution should they implement?

Google’s Consent mode is built to communicate users’ consent choices to Google tags and change tag behavior based on those choices. For traffic in the EEA, Google states that end-user consent choices must be passed to Google when behavior is measured with Google tags. It also supports consent-aware handling for signals such as ad_user_data and ad_personalization , which are central to privacy compliance and measurement controls. That makes it the correct solution when the requirement is to transmit consumer choices to Google’s tagging framework. Google Help+2Google for Developers+2