An advertiser is creating a campaign that serves ads to site visitors, but does not want anyone who has previously made a purchase from it to receive any ads from this campaign. Which targeting setups will achieve this task?

To target a specific group while filtering out another, you must use a combination of Inclusion and Exclusion targeting. This is a standard strategy for "retargeting" or "remarketing" funnels. Include Site Visitors: This tells the platform to serve ads to anyone who has triggered your Pinterest Tag by visiting your website within a specific window (e.g., the last 30 or 60 days). Exclude Previous Purchasers: By selecting an audience list of people who have already completed a "Checkout" event or are on your customer email list, you ensure your budget is not wasted on users who have already converted.