An advertiser is developing a customized credit model that only attributes post-exposure conversions to impressions that were statistically confirmed as visible to the user. Which technology activates this specific filter?

A model that limits credit to post-exposure conversions only when the ad was actually seen depends on Active View , Google’s viewability measurement technology. Google defines Active View as the system used to measure whether an impression was viewable and for how long. In Display & Video 360, Active View: Viewable Impressions identifies impressions confirmed as viewable, which is the required filter when attribution should exclude non-viewable exposures. The other choices measure reach, brand response, or audience match quality rather than verified viewability. Google Help+1