An advertiser is launching a Demand Gen campaign with three images in every orientation and one horizontal video. Which additional actions must they take to meet the latest creative variety best practices for optimal performance?

To meet creative variety best practices for optimal Demand Gen campaign performance, adding vertical and square videos is crucial. This ensures your ads are optimized for various placements, including YouTube Shorts (vertical) and in-feed placements (square), maximizing reach and engagement across different aspect ratios. Including creator partnerships boost ads with video linking further enhances performance by leveraging authentic creator content and driving traffic directly to your videos, which often leads to higher engagement and conversion rates. Uploading more images is good, but deactivating third-party measurement is counterproductive. Transitioning to image-only assets limits reach, and excluding YouTube Shorts misses a significant audience. While distinct headlines are important, image-to-video enhancement tools are not a substitute for native video assets.