An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?

Pinterest recommends starting with platform-reported metrics because they offer the most immediate and granular insights into campaign performance directly within the Pinterest ecosystem. These metrics include impressions, clicks, saves, outbound clicks, and conversions, providing a foundational understanding of how ads are performing on the platform. While Google Analytics, MMM, and other solutions are valuable for a holistic view, platform data is the primary source for optimizing campaigns in real-time on Pinterest. In-market experimentation, Pinterest brand lift, and research brand tracking are all valuable advanced measurement techniques, but they typically build upon or complement the initial insights gained from platform-reported metrics, and are not the first step in basic performance tracking.