An advertiser is managing a multi-ad group campaign on Pinterest. It has been closely monitoring the campaign's performance and notices one of the ad groups is not performing as expected. Which potential result should the advertiser anticipate if it decides to pause one of the ad groups within the campaign?
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Correct answer: Only the ads within the ad group will stop running, while the other ad groups will experience an increase in delivery..
Why this is the answer
When you pause an ad group within a multi-ad group campaign, only the ads within that specific ad group cease to run. The campaign's overall budget and targeting remain active for the other ad groups. This often leads to the remaining active ad groups experiencing an increase in delivery, as the budget and impression opportunities previously allocated to the paused ad group are now distributed among them. The options stating that pausing an ad group stops the ad from appearing or stops bill spend are partially true but incomplete; the core impact on the campaign is the redistribution of delivery. The option suggesting other ad groups run at the same rate is incorrect because the budget is reallocated.
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