An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

This scenario assumes the advertiser is using Campaign Budget Optimization (CBO) or has a shared budget. On Pinterest, the behavior of a campaign changes based on how the budget is distributed. Redistribution of Funds: When you pause an underperforming ad group within a campaign that has a set budget, the money that would have been spent on that group is immediately freed up. The Pinterest algorithm then redirects those funds to the remaining active ad groups to ensure the total campaign budget is still spent. Increased Delivery: Because the remaining ad groups now have access to a larger portion of the total budget, they will naturally see an "increase in delivery" (more impressions and clicks) as the system tries to reach the campaign's spending targets. Efficiency: This is a common optimization tactic. By pausing the "loser," you force the system to spend more on the "winners," thereby improving the overall Return on Ad Spend (ROAS) or Cost Per Acquisition (CPA) for the entire campaign.