An advertiser is planning a Pinterest campaign for a health and wellness brand targeting young adults for its new line of sustainable fitness equipment. The campaign's goal is to maximize reach and engagement during the peak season of health awareness What information in the Pinterest Trends tool will help with the campaign’s goal? (select one)

The selected answer is correct because Interest over time provides a visual graph that shows the historical and seasonal search volume for specific keywords over the past 12 months. For a health and wellness brand, this data is critical for identifying exactly when the "peak season" of health awareness begins and ends, allowing the advertiser to time their campaign to launch just as interest starts to surge. By understanding the relative popularity of fitness-related terms week-over-week, the brand can ensure their sustainable equipment is seen when user intent is highest, maximizing both reach and engagement by aligning creative delivery with documented spikes in audience planning and search behavior.