An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?

A Pinterest conversion lift study directly measures the incremental impact of your ads on conversions, like sales. It compares the conversion rates of an exposed group (who saw the ads) to a control group (who did not), isolating the true uplift attributable to the campaign. Ads Manager metrics provide performance data but don't isolate incremental lift from organic conversions. A Pinterest brand lift study measures changes in brand perception (e.g., awareness, favorability), not direct sales. A foot traffic study measures in-store visits, which isn't the primary goal when assessing online sales effectiveness.