An advertiser is questioning whether they should adopt enhanced conversions since they heard it includes conversion modeling. Which three of the following features are benefits you could share regarding conversion modeling? Select three.

The selected options are correct because conversion modeling provides a sophisticated way to achieve accurate privacy-safe measurement by using machine learning to fill in data gaps when direct cookies or identifiers are unavailable, ensuring user anonymity is maintained. This leads to a more representative view of overall performance by accounting for conversions that would otherwise go unrecorded, such as those occurring across different devices or following a cookie-consent decline. Consequently, having this more complete data set allows for more efficient campaign optimization and bidding, as Smart Bidding algorithms can make better-informed decisions based on a holistic understanding of which touchpoints actually drive business results, rather than relying on incomplete or fragmented data streams.