An advertiser is running a Brand awareness campaign and a Consideration campaign and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?

To ensure a Pinterest Brand Lift study (2Q) is statistically significant and provides actionable data, Pinterest requires that the campaign meets specific minimum thresholds across three primary pillars: Spend: There is a minimum budget requirement (which varies by region) to ensure the campaign generates enough data points to compare the "exposed" group (those who saw the ads) against the "control" group (those who didn't). Flight: The campaign must run for a minimum duration—typically at least 30 days. A study that is too short won't capture the gradual shift in brand perception or ad recall that awareness campaigns aim to achieve. Reach: The campaign must reach a minimum number of unique Pinners. Without sufficient reach, the sample size for the survey (the "2Q" or two-question survey) will be too small to produce a statistically valid "lift" metric.