An advertiser is running a Brand awareness campaign on Pinterest and wants to control how often people see its ad. Which option should be used?
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Correct answer: Monthly frequency cap.
Why this is the answer
To control how often unique users see your ad in a Brand awareness campaign, you should use a Monthly frequency cap. This feature is essential for preventing "ad fatigue," which occurs when users become annoyed or disinterested after seeing the same content too many times.
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